When Rep. Ed Orcutt gave the fall 2024 Hoops Tax Forum keynote, his opening statement perfectly captured the purpose of the event and the mission of the Hoops Tax Institute at the Carson College of Business.

In the business world, networking over a meal is common and requires some basic skill. To prepare for this scenario in the workforce, Carson College of Business students practice it at events like the annual Women in Business networking luncheon hosted by the Women in Business Club.

New research from Washington State University’s Carson College of Business reveals that disclosing the use of artificial intelligence (AI) in hospitality services may unintentionally lower customer trust. The study shows that in settings where personal interaction is essential—such as hotels and restaurants—transparency about AI integration can negatively influence customer perceptions.

At the Carson College of Business Power Breakfast, featured speaker Rachel Ruggeri described the values that have helped guide her life and leadership as the executive vice president and chief financial officer of Starbucks. In sharp contrast with the sea of dark business suits in the room, the WSU alumna’s light blue dress patterned with vibrant tropical plants and birds was the first clue to her regard for individuality.

When she worked as a hostess, just the simple act of seating people during their special afternoon or evening out at a restaurant brought Carson College of Business alumna Elizabeth Jackson joy and sparked her interest in a hospitality business management career.

An introductory business class during her first semester at WSU helped her learn more about hospitality career options, and she became more excited about a future in hospitality.

In collaboration with Central Washington University and accounting firm KPMG, the Carson College of Business developed the Intern Leadership Summit in Seattle this past spring benefiting more than 30 students from 10 institutions across the state.

Stephen Lee is a people person. As a scholar and researcher, he’s most interested in studying the nuances of workplace behaviors—from cooperative and supportive to gossipy and self-absorbed. For himself, he prefers a collegial work environment, which is what drew him to Carson College’s Department of Management, Information Systems, and Entrepreneurship.

When Jake and Emily Stevens signed up to study abroad in Greece in 2016, they certainly expected the experience to be life-changing, but they couldn’t have known they were about to meet their future spouse.

WSU researchers are studying the role of “prolific inventors,” also known as star scientists with a lot of experience and success in creating new products. These people are often seen as experts in their field and can hold influence within their company and in the wider business community.

We’ve all heard the age-old saying “the customer is always right.” However, in recent years, an emerging field of research has delved into the rise of customer incivility and misbehavior, commonly referred to as the “dark side of customer behavior.”