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Washington State University
Carson College of Business Mission & Strategy

Mission & Strategy

The Carson College of Business at Washington State University will be the model school of business for tomorrow’s land-grant university.


  • Quality and Excellence
  • Integrity, Trust, and Respect
  • Research, Innovation, and Creativity
  • Land-Grant Ideals
  • Diversity and Global Citizenship
  • Freedom of Expression
  • Stewardship and Accountability


Along with WSU values, we emphasize:

  • Excellence
  • Community
  • Innovation
  • Integrity
  • Respect and Inclusiveness
  • Service mindedness