To complete the Professional Sales Certificate at Washington State University, students must complete 15 credits with a focus in sales. These classes help students develop skills that are critical in a consultative selling environment. Sales courses are open to WSU all students regardless of major. To complete a Professional Sales Certificate, a student must complete the 3 required courses, along with 2 electives:
MARKETING 360 – INTRO TO MARKETING (First REQUIRED Course)
An introduction to the marketing process and the strategic managerial decisions that are made with regard to product, price, promotion, and distribution.
MARKETING 379 – PROFESSIONAL SALES (Second REQUIRED Course)
Theory, principles, and practices of professional sales with special attention to the business-to-business market.
MARKETING 478 – SALES MANAGEMENT (Third REQUIRED Course)
Sales management strategies and plans to achieve a firm’s marketing objectives, including the hiring, firing, training, motivation, compensation, deployment, and evaluation of sales personnel.
Select 2 additional elective courses from those noted to complete the Professional Sales Certificate
MARKETING 450 – DIGITAL MARKETING (ELECTIVE)
Understanding and implementing marketing theory and analytics on social media and in online environments.
MARKETING 479 – ADVANCED PROFESSIONAL SALES (ELECTIVE)
Advanced theory and principles of professional sales with special attention to the business-to-business market and an emphasis on the application of theory and principles to selling skills.
MARKETING 480 – B2B MARKETING (ELECTIVE)
Marketing strategies for creating customer and firm value in business-to-business markets.
ENTREPRENEURSHIP 490 – ENTREPRENEURIAL MARKETING (ELECTIVE)
Concepts, issues, and techniques of marketing in entrepreneurial ventures and the role of entrepreneurship in marketing efforts of all firms.
HOSPITALITY BUSINESS MANAGEMENT 480 – MARKETING STRATEGY AND DEVELOPMENT (ELECTIVE)
Theory and practice: problems in guest relations, special sales efforts, intramural promotion, research.
MANAGEMENT 485 – NEGOTIATION SKILLS (ELECTIVE)
Bargaining skills across a broad range of business settings; experiential work.