The Crimson PineappleThe Official E-Newsletter of the WSU School of Hospitality Business Management
A Message from the Director
As we begin the new year, it presents a time to reflect and facilitates thoughts on new beginnings. 2022 marks the 90th anniversary of the School of Hospitality Business Management (SHBM). As we enter this year, we will embark on a strategy to assess our future: What do we want to be at our 100th anniversary? What is the future of the hospitality industry? How can our students prepare to take advantage of and contribute to these changes? And, what resources are needed to get there?