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The Crimson Pineapple The Official E-Newsletter of the WSU School of Hospitality Business Management

April Reddout Tapped to Manage Wine Business Management Certificate

Simply put—helping students fills her cup. That’s why April Reddout, a busy, successful wine consultant in Kennewick, Washington, accepted a new role as the manager of the online Wine Business Management Certificate in the WSU School of Hospitality Business Management. The noncredit program offers six learning modules developed and taught by WSU business faculty and industry professionals, including Reddout, with diverse business expertise. “This program is affordable and delivers a lot of content in a short time frame. The online format makes it flexible for people to succeed, which I love,” Reddout says.

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Lind Olafsdottir Prepares for a Wine Career with WSU/César Ritz Colleges Education

For Icelandic native Lind Olafsdottir, the decision to pursue the WSU/César Ritz Colleges Switzerland joint bachelor’s degree was a natural fit for her long-time interest in food and beverage. She entered the hospitality industry at 17 when she got a job at a restaurant known for its cuisine and beverages. Her five years of experience there aligned perfectly with the César Ritz Colleges recommendation that prospective students work in the hospitality field before entering the program. Then she learned about the WSU/ César Ritz Colleges program. “I didn’t exactly know at that time what I wanted to do in the future, and when this possibility fell into my lap, I asked myself, ‘Why not try it at least?’” Over the three years of her program, Olafsdottir did more than just try. She excelled.

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Andrew Harding’s Knocking Point Wines Hit a Home Run

A little over ten years ago, alumnus Andrew Harding ('05 MBA) and his friend Stephen Amell were road-tripping from Los Angeles to Oakland to watch the Toronto Blue Jays play. After a quick detour to do a little wine tasting, they missed the game to learn more about wine business. Today, they're hitting a home run with Knocking Point Wines, their subscription-based winery. In 2020, the company received more than 130,000 orders and produced and sold nearly 30,000 total cases. While most sales are online, Nocking Point also recently opened a tasting room in downtown Walla Walla.

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WithCo Cocktails COO Shaun McKinley Grateful for WSU Education

At just 17, WithCo Cocktails Chief Operating Officer Shaun McKinley ('10) found his professional calling while working amid the chaos, customers, and cuisine of a fine-dining restaurant. The constant problem-solving and endless learning opportunities intrigued him, and he couldn’t get enough of trying new foods, learning about wine and spirits, and aspiring to know what it means to run a business. Recognizing McKinley’s potential, his boss, who owned the restaurant, knew WSU is one of the top hospitality programs in the country and urged McKinley to look into it for his undergraduate degree. “I’m extremely grateful for the education I received at WSU and the professors who helped prepare me for a career in hospitality,” says McKinley, who has spent the last 12 years building a well-rounded career in the beverage industry.

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Port of Benton Partnership Offers Wine and Culinary Education in Prosser

If Walter Clore, a man largely known as the “Father of Washington wine” could see the educational offerings the Carson College of Business is bringing to a center that bears his name, he would undoubtedly raise a toast to progress. Last year, WSU Tri-Cities and the Port of Benton formed a partnership to implement wine and culinary education offerings at the Walter Clore Center in Prosser, Washington, adding to its continuing education and workforce development programs. “We are elated to offer programming that will not only educate individuals about the history of Washington state wine, but also provide sensory and other hands-on experiences that will allow individuals to do a deep dive into all that Washington wine has to offer,” says WSU Tri-Cities Chancellor Sandra Haynes.

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Jack Costa’s Wine and Beverage Career Path Takes Flight

From his first day working at Reustle Prayer Rock Vineyards, Tri-Cities student Jack Costa knew he wanted a career in wine and beverage business management. Additional industry experience and mentoring from Byron Marlowe, director of WSU’s wine and beverage business management program, ensures his program of study is a perfect fit.

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Wine-focused Fulbright during COVID poses research challenges, opportunities

The COVID-19 pandemic not only put a damper on tourism in the United States, it also challenged Byron Marlowe, Don Smith Distinguished Professor and director of the WSU Tri-Cities Wine and Beverage Business Management program. Initially scheduled to go to Krems, Austria, for a Fulbright experience to study and teach courses pertaining to wine tasting room experiences, Marlowe pivoted to study in Vienna, focusing on digital marketing for wine tourism.

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Byron Marlowe Issues Winery Return to Business Guide

Dr. Byron Marlowe’s new return-to-business guide offers best practices guidelines and a checklist for reopening a tasting room based on what has been required and recommended by health departments and the state. It includes recommendations on winery procedures for dine-in service, employee safety and health, cleaning and sanitation, as well as organizational and administrative considerations and personnel illness management guidelines.

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Communication, Loyalty, and Professionalism are Top Reasons Why Terra Blanca Hires Cougs

With the help of several Cougs on staff, Terra Blanca is crushing it as a one of the Pacific Northwest’s top destination wineries. “The top skills and attributions we most consistently see in WSU graduates are communication, loyalty, professionalism, and ability to take ownership of their area of expertise,” say owners ReNae and Keith Pilgrim.

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