A Message from the Director

Dear friends,

Welcome to the School of Hospitality Business Management (SHBM) and the 2025 edition of Crimson Pineapple! It’s an incredible honor to step into the role of director for one of the most renowned hospitality programs in the world. At SHBM, we aim to be the “go-to” institution for hospitality business education—a vibrant hub where students, faculty, and industry professionals come together to create the future of this incredible field.

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