Wine Business Management
The one-year certificate program in Wine Business Management is a non-credit, professional certificate program open to those seriously interested in working in the wine industry or expanding their knowledge to enhance their current position.
WBM Certificate Information:
The certificate consists of six modules offered in an online format and requires two weekend experiences in Washington wine country. These weekend experiences provide students with an opportunity to network and learn with wine industry professionals, faculty, and fellow students about the business of wine.
The certificate program provides a unique focus on business strategic planning, marketing, financial consideration, legal issues, and wine tourism management
Cost |
$4,995 for entire certificate program OR $995 for individual modules |
Start |
January 1, 2018 |
Completion |
December 31, 2018 |
Length |
12 months with 6 modules |
Format |
Online classes with two residential weekends |
Objectives
To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.
Assessment
Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.
Certificate Completion
Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.
WBM Schedule
| January 1 – February 11, 2018 | Fundamentals of the Wine Business | Tim Hanni, MW |
| February 3 – 4, 2018 | Wine Business Resident Experience | WSU Wine Science Center, Richland, Washington |
| February 26 – April 8, 2018 | Wine Business Marketing Management | Doug Charles; Owner - Compass Wines, Anacortes, Washington; BBQ Wine Co. and Ded Reckoning Wine Co. |
| April 23 – June 3, 2018 | Wine Tourism Management | Sarah Wolcott, MBA |
| June 18 – July 29, 2018 | Small-Business Management | Jennifer Sandstrom, PhD, Wine Business Management and Hospitality Business Management, Carson College of Business, WSU-Pullman. |
| August 13 – September 23, 2018 | Wine and Beverage Legal, Compliance, and Trademark Issues | Jesse Lyon; Partner - Davis Wright Tremaine LLP, Portland, Oregon and Chair of Food & Beverage and Agriculture Practice. |
| November 3 – 4, 2018 | Residential Wine Business Retreat | Location TBA |
| November 5 – December 16, 2018 | Wine Business Financial Management | Stacie Hamilton; CPA and owner of Hamilton Cellars on Red Mountain, Washington. |
| December 31, 2018 | Packet Final Submission for Feedback and Assessment |
Register
Contact
Darcie Bagott
Administrative Assistant
509-334-6387
darcie.bagott@wsu.edu
Program Coordinator
Assistant Professor, Byron Marlowe
509-372-7436
byron.marlowe@wsu.edu
Byron Marlowe, Ph.D. coordinates Washington State University’s Wine Beverage Business Management program and is faculty in the Carson College of Business, School of Hospitality Business Management at the WSU Tri-Cities campus. Byron also holds several international visiting lecturer/professor positions at University of Applied Sciences, Hochschule Harz, Institut Paul Bocuse and Castello Sonnino Field Study for his expertise in Wine Tourism and Food and Beverage Management. Byron’s teaching background is from Southern Oregon University where he was previously Sr. Instructor and Hospitality and Tourism Coordinator in their School of Business. Byron is developing his academic literature around the hospitality and tourism discipline as a researcher with multiple peer-reviewed academic contributions to the science. Byron received his Doctorate in Philosophy with a concentration in Hospitality Management from Iowa State University.
Wine Business Facts
The United States has been the world’s largest wine market since 2010, with more than $38 billion in annual wine sales
Alcoholic beverage production permits and wineries have grown exponentially over the past decade in the United States
Washington is the second largest wine-producing region in the United States
WSU Tri-Cities is near more than 870 wineries, 60,000 acres of wine grapes, and 13 American viticulture areas
WSU Tri-Cities is home to the Ste. Michelle Wine Estates WSU Wine Science Center