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Carson College of Business Wine Business Management Certificate Program

Wine Business Management

Professional Certificate Program

The one-year, non-credit certificate program in Wine Business Management will benefit students who are seriously interested in working in the wine industry and want to expand their knowledge to enhance their current position.

About the Certificate

This certificate program provides a unique focus on the following areas of the business of wine:

    • Financial Consideration
    • Legal Issues
    • Marketing
    • Small Business Management
    • Strategic Business Planning
    • Wine Tourism
$4,995 for entire certificate program
$995 for individual modules
12 months with 6 modules
Online classes with two residential weekends
To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.
Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.
Certificate Completion
Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.

Wine Business Management Schedule

January 1 – February 10, 2019Fundamentals of the Wine BusinessTim Hanni, MW; One of the first two resident Americans to complete the examination and earn the title Master of Wine. Certified Wine Educator accredited by the Society of Wine Educators. Involved with wine and food-related businesses, education, and research for over thirty-five years.
February 9 – 10, 2019Wine Business Resident ExperienceWSU Wine Science Center, Richland, Washington
February 25 – April 7, 2019Wine Business Marketing ManagementDoug Charles; Owner - Compass Wines, Anacortes, Washington; BBQ Wine Co. and Ded Reckoning Wine Co.
April 22 – June 2, 2019Wine Tourism ManagementSarah Wolcott, MBA; Wine MBA, Kedge Business School, Bordeaux. Well-traveled wine professional with 15+ years getting to know the global world of wine inside and out. Puts energy and creativity into WoW Communications as founder and CEO.
June 17 – July 28, 2019Small Business Management
Jennifer Sandstrom, PhD, Wine Business Management and Hospitality Business Management, Carson College of Business, WSU-Pullman.
August 12 – September 22, 2019Wine Business Law and ComplianceJesse Lyon; Partner - Davis Wright Tremaine LLP, Portland, Oregon and Chair of Food & Beverage and Agriculture Practice.
November 9 – 10, 2019Residential Wine Business RetreatChateau St. Michelle Winery, Woodinville, Washington
November 4 –
December 15, 2019
Wine Business Financial ManagementStacie Hamilton; CPA and owner of Hamilton Cellars on Red Mountain, Washington.
December 31, 2019Packet Final Submission for Feedback
and Assessment


Contact Us

Byron Marlowe, Ph.D.
Program Coordinator
Darcie Bagott
Program Coordinator


Wine Business Management Facts

U.S. wine market is the largest in the world
— at $38+ billion.

WSU Tri-Cities has nearly 900 wineries, 60,000 acres of wine grapes, and 13 American viticulture areas.

WSU Tri-Cities is home to the
Ste. Michelle Wine Estates WSU Wine Science Center.

Since 2013, the number of U.S. permitted wineries has grown nearly 40%; breweries 140%.

Washington State University