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Carson College of Business Wine Business Management Certificate Program

Wine Business Management

Professional Certificate Program

The one-year, non-credit certificate program in Wine Business Management will benefit students who are seriously interested in working in the wine industry and want to expand their knowledge to enhance their current position.

About the Certificate

This certificate program provides a unique focus on the following areas of the business of wine:

    • Financial Consideration
    • Legal Issues
    • Marketing
    • Small Business Management
    • Strategic Business Planning
    • Wine Tourism
$4,995 for entire certificate program
$995 for individual modules
12 months with 6 modules
Online classes with two residential weekends
To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.
Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.
Certificate Completion
Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.

Wine Business Management Schedule

January 15 – February 25, 2020Fundamentals of the Wine Business
March 9 – April 19, 2020Wine Business Marketing Management
April 17 – April 19, 2020Wine Business Resident Experience
May 4 – June 14, 2020Wine Tourism Management
June 29 – August 9, 2020Small Business Management
September 7 – October 18, 2020Wine Business Law and Compliance
November 2 –
December 13, 2020
Wine Business Financial Management
December 31, 2020Final Packet Submission


Contact Us

Byron Marlowe, Ph.D.
Program Coordinator

Wine Business Management Facts

U.S. wine market is the largest in the world
— at $38+ billion.

WSU Tri-Cities has nearly 900 wineries, 60,000 acres of wine grapes, and 13 American viticulture areas.

WSU Tri-Cities is home to the
Ste. Michelle Wine Estates WSU Wine Science Center.

Since 2013, the number of U.S. permitted wineries has grown nearly 40%; breweries 140%.

Washington State University