Wine Business Management

The one-year, non-credit certificate program in Wine Business Management will benefit students who are seriously interested in working in the wine industry and want to expand their knowledge to enhance their current position.

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About the Certificate

This certificate program provides a unique focus on the following areas of the business of wine:

• • Financial Consideration
  • Legal Issues
  • Marketing
  • Small Business Management
  • Strategic Business Planning
  • Wine Tourism

Cost	$4,995 for entire certificate program OR $995 for individual modules
Length	12 months with 6 modules
Format	Online classes with two residential weekends
Objectives	To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.
Assessment	Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.
Certificate Completion	Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.

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Wine Business Management Schedule

January 1 – February 10, 2019	Fundamentals of the Wine Business	Tim Hanni, MW; One of the first two resident Americans to complete the examination and earn the title Master of Wine. Certified Wine Educator accredited by the Society of Wine Educators. Involved with wine and food-related businesses, education, and research for over thirty-five years.
February 9 – 10, 2019	Wine Business Resident Experience	WSU Wine Science Center, Richland, Washington
February 25 – April 7, 2019	Wine Business Marketing Management	Doug Charles; Owner - Compass Wines, Anacortes, Washington; BBQ Wine Co. and Ded Reckoning Wine Co.
April 22 – June 2, 2019	Wine Tourism Management	Sarah Wolcott, MBA; Wine MBA, Kedge Business School, Bordeaux. Well-traveled wine professional with 15+ years getting to know the global world of wine inside and out. Puts energy and creativity into WoW Communications as founder and CEO.
June 17 – July 28, 2019	Small Business Management	Jennifer Sandstrom, PhD, Wine Business Management and Hospitality Business Management, Carson College of Business, WSU-Pullman.
August 12 – September 22, 2019	Wine Business Law and Compliance	Jesse Lyon; Partner - Davis Wright Tremaine LLP, Portland, Oregon and Chair of Food & Beverage and Agriculture Practice.
November 9 – 10, 2019	Residential Wine Business Retreat	Chateau St. Michelle Winery, Woodinville, Washington
November 4 – December 15, 2019	Wine Business Financial Management	Stacie Hamilton; CPA and owner of Hamilton Cellars on Red Mountain, Washington.
December 31, 2019	Packet Final Submission for Feedback and Assessment