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Carson College of Business WBM Certificate Program

Wine Business Management

Certificate Program

The one-year certificate program in Wine Business Management is a non-credit, professional certificate program open to those seriously interested in working in the wine industry or expanding their knowledge to enhance their current position.

WBM Certificate Information:

The certificate consists of six modules offered in an online format and requires two weekend experiences in Washington wine country. These weekend experiences provide students with an opportunity to network and learn with wine industry professionals, faculty, and fellow students about the business of wine.

The certificate program provides a unique focus on business strategic planning, marketing, financial consideration, legal issues, and wine tourism management

Cost
$4,995 for entire certificate program
OR
$995 for individual modules
Start
January 16, 2017
Completion
December 31, 2017
Length
12 months with 6 modules
Format
Online classes with two residential weekends
Objectives

To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.

Assessment

Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.

Certificate Completion

Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.

WBM Schedule

January 16 – February 2017Wine Business Strategic Planning
March 4 – 5, 2017First Residential Wine Business Experience
March – April, 2017Wine Business Marketing Management
May – June, 2017Financial Management
June – July, 2017Legal, Compliance, and Trademark Issues
September – October, 2017Small-Business Management
November 4 – 5, 2017Second Residential Wine Business Experience
November – December, 2017Wine Tourism Management
December 31, 2017Packet Final Submission for Feedback
and Assessment

Register

Contact

Darcie Bagott
Program Assistant
509-335-5766
darcie.bagott@wsu.edu

Program Coordinator

Professor Robert J. Harrington
rharrington@tricity.wsu.edu

Dr. Harrington holds a Ph.D. in strategic management and is author of Food and Wine Pairing: A Sensory Experience. His research and teaching interests include food and drink pairing relationships, innovation, strategic management in the hospitality field, and culinary and wine tourism strategies.

Wine Business Facts

The United States has been the world’s largest wine market since 2010, with more than $38 billion in annual wine sales

Alcoholic beverage production permits and wineries have grown exponentially over the past decade in the United States

Washington is the second largest wine-producing region in the United States

WSU Tri-Cities is near more than 870 wineries, 60,000 acres of wine grapes, and 13 American viticulture areas

WSU Tri-Cities is home to the Ste. Michelle Wine Estates WSU Wine Science Center

Washington State University