Wine Business Management

The one-year certificate program in Wine Business Management is a non-credit, professional certificate program open to those seriously interested in working in the wine industry or expanding their knowledge to enhance their current position.

WBM Certificate Information:

The certificate consists of six modules offered in an online format and requires two weekend experiences in Washington wine country. These weekend experiences provide students with an opportunity to network and learn with wine industry professionals, faculty, and fellow students about the business of wine.

The certificate program provides a unique focus on business strategic planning, marketing, financial consideration, legal issues, and wine tourism management

Cost	$4,995 for entire certificate program OR $995 for individual modules
Start	January 16, 2017
Completion	December 31, 2017
Length	12 months with 6 modules
Format	Online classes with two residential weekends

Objectives

To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.

Assessment

Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.

Certificate Completion

Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.

WBM Schedule

January 16 – February 25 2017	Wine Business Strategic Planning	Robert Harrington, PhD, Wine Business Management and Hospitality Business Management, Carson College of Business, WSU-Tri-Cities.
March 4 – 5, 2017	First Residential Wine Business Experience
March 20 – April 29, 2017	Wine Business Marketing Management	Doug Charles; Owner - Compass Wines, Anacortes, Washington; BBQ Wine Co. and Ded Reckoning Wine Co.
May 7 – June 17, 2017	Wine Tourism Management	Byron Marlowe, PhD, Wine Business Management and Hospitality Business Management, Carson College of Business, WSU-Tri-Cities.
June 25 – August 5, 2017	Wine and Beverage Legal, Compliance, and Trademark Issues	Jesse Lyon; Partner - Davis Wright Tremaine LLP, Portland, Oregon and Chair of Food & Beverage and Agriculture Practice.
September 11 – October 21, 2017	Small-Business Management	Jennifer Sandstrom, PhD, Wine Business Management and Hospitality Business Management, Carson College of Business, WSU-Pullman.
November 4 – 5, 2017	Second Residential Wine Business Experience
November 13 /December 23, 2017	Wine Business Financial Management	Stacie Hamilton; CPA and owner of Hamilton Cellars on Red Mountain, Washington.
December 31, 2017	Packet Final Submission for Feedback and Assessment