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Carson College of Business Wine Business Management Certificate Program

Wine Business Management

Wine Business Management Certificate Program

Wine Business Management Certificate Information:

The one-year certificate program in Wine Business Management is a non-credit, professional online certificate program open to those seriously interested in working in the wine industry or expanding their knowledge to enhance their current position.

The certificate consists of six modules offered in an online format and requires two weekend experiences in Washington wine country. These weekend experiences provide students with an opportunity to network and learn with wine industry professionals, faculty, and fellow students about the business of wine.

The certificate program provides a unique focus on business strategic planning, marketing, financial consideration, legal issues, and wine tourism management

$4,995 for entire certificate program
$995 for individual modules
January 1, 2019
December 31, 2019
12 months with 6 modules
Online classes with two residential weekends

To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.


Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.

Certificate Completion

Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.

Wine Business Management Schedule

January 1 – February 10, 2019Fundamentals of the Wine BusinessTim Hanni, MW; One of the first two resident Americans to complete the examination and earn the title Master of Wine. Certified Wine Educator accredited by the Society of Wine Educators. Involved with wine and food-related businesses, education, and research for over thirty-five years.
February 9 – 10, 2019Wine Business Resident ExperienceWSU Wine Science Center, Richland, Washington
February 25 – April 7, 2019Wine Business Marketing ManagementDoug Charles; Owner - Compass Wines, Anacortes, Washington; BBQ Wine Co. and Ded Reckoning Wine Co.
April 22 – June 2, 2019Wine Tourism ManagementSarah Wolcott, MBA; Wine MBA, Kedge Business School, Bordeaux. Well-traveled wine professional with 15+ years getting to know the global world of wine inside and out. Puts energy and creativity into WoW Communications as founder and CEO.
June 17 – July 28, 2019Small Business Management
Jennifer Sandstrom, PhD, Wine Business Management and Hospitality Business Management, Carson College of Business, WSU-Pullman.
August 12 – September 22, 2019Wine Business Law and ComplianceJesse Lyon; Partner - Davis Wright Tremaine LLP, Portland, Oregon and Chair of Food & Beverage and Agriculture Practice.
November 9 – 10, 2019Residential Wine Business RetreatChateau St. Michelle Winery, Woodinville, Washington
November 4 –
December 15, 2019
Wine Business Financial ManagementStacie Hamilton; CPA and owner of Hamilton Cellars on Red Mountain, Washington.
December 31, 2019Packet Final Submission for Feedback
and Assessment



Darcie Bagott
Administrative Assistant

Program Coordinator

Assistant Professor, Byron Marlowe

Byron Marlowe, Ph.D. coordinates Washington State University’s Wine Beverage Business Management program and is faculty in the Carson College of Business, School of Hospitality Business Management at the WSU Tri-Cities campus. Byron also holds several international visiting lecturer/professor positions at University of Applied Sciences, Hochschule Harz, Institut Paul Bocuse and Castello Sonnino Field Study for his expertise in Wine Tourism and Food and Beverage Management. Byron’s teaching background is from Southern Oregon University where he was previously Sr. Instructor and Hospitality and Tourism Coordinator in their School of Business. Byron is developing his academic literature around the hospitality and tourism discipline as a researcher with multiple peer-reviewed academic contributions to the science. Byron received his Doctorate in Philosophy with a concentration in Hospitality Management from Iowa State University.

Wine Business Facts

The United States has been the world’s largest wine market since 2010, with more than $38 billion in annual wine sales

Alcoholic beverage production permits and wineries have grown exponentially over the past decade in the United States

Washington is the second largest wine-producing region in the United States

WSU Tri-Cities is near more than 870 wineries, 60,000 acres of wine grapes, and 13 American viticulture areas

WSU Tri-Cities is home to the Ste. Michelle Wine Estates WSU Wine Science Center

Washington State University