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Washington State University
Carson College of Business Wine Business Management Certificate Program

Wine Business Management

Professional Certificate Program

The one-year, online, non-credit certificate program in Wine Business Management will benefit students who are seriously interested in working in the wine industry and want to expand their knowledge to enhance their current position or change in career.


About the Certificate

This certificate program provides a unique focus on the following areas of the business of wine:

    • Financial Consideration
    • Legal Issues
    • Marketing
    • Small Business Management
    • Strategic Business Planning
    • Wine Tourism
Cost
$4,995 for entire certificate program
OR
$995 for individual modules
Length
12 months with 6 modules
Format
Online classes with two residential weekends
Objectives
To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.
Assessment
Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.
Certificate Completion
Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.

Wine Business Management Schedule Online

January 18 – February 28, 2021Fundamentals of the Wine Business
March 15 – April 25, 2021Wine Business Marketing Management
May 10 – June 20, 2021Wine Tourism Management
July 5 – August 15, 2021Small Business Management
September 6 – October 17, 2021Wine Business Law and Compliance
November 1 – December 12, 2021Wine Business Financial Management
December 31, 2021Final Packet Submission

Register

Contact


Byron Marlowe, Ph.D., MBA
Don Smith Distinguished Professor of Hospitality Business Management
Director, Wine and Beverage Business Management
Faculty Director Washington Wine History Initiative
Washington State University | Tri-Cities Campus
509-372-7436 | byron.marlowe@wsu.edu

Meet Our Faculty

Tim Hanni, MW
Fundamentals of the Wine Business
Website

Doug Charles
Wine Business Marketing Management
Website

Sarah Wolcott, MBA
Wine Tourism Management
Website

Dr. Jenni Sandstrom
Small Business Management
Website

Jesse Lyon
Wine Business Law and Compliance
Website

Stacie Hamilton, CPA
Wine Business Financial Management
Website

Wine Business Management Facts

U.S. wine market is the largest in the world
— at $38+ billion.

Washington has over 1,000 wineries, 60,000 acres of wine grapes, and 15 American viticulture areas.

WSU Tri-Cities is home to the
Ste. Michelle Wine Estates WSU Wine Science Center.

Since 2013, the number of U.S. permitted wineries has grown nearly 40%; breweries 140%.

Student Testimonials

Had I not taken these classes, I would have naively just taken out a monster loan to start a winery or naively bought land to plant vines and build a tasting room. Yikes!!!! That could have been a disaster!!!

– Judy Morrison 20’


I found the WSU Wine Certificate Program to be the “Goldilocks” story for me as a busy professional searching for a quality education in the wine industry, but not having the time to devote to living on campus. The course was engaging and challenging. The professors and staff passionate and provided a broad perspective of the field. During the year I was able to become acquainted with many talented people in the industry. These contacts from the school and in the business community, many whom have become friends, will continue to be great resources long after the class is completed… because business never is.

– David Talbott 18’– Centennial Cellars