The one-year certificate program in Wine Business Management is a non-credit, professional certificate program open to those seriously interested in working in the wine industry or expanding their knowledge to enhance their current position.
WBM Certificate Information:
The certificate consists of six modules offered in an online format and requires two weekend experiences in Washington wine country. These weekend experiences provide students with an opportunity to network and learn with wine industry professionals, faculty, and fellow students about the business of wine.
The certificate program provides a unique focus on business strategic planning, marketing, financial consideration, legal issues, and wine tourism management
|$4,995 for entire certificate program
$995 for individual modules
|January 16, 2017|
|December 31, 2017|
|12 months with 6 modules|
|Online classes with two residential weekends|
To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.
Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.
Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.
|January 16 – February 2017||Wine Business Strategic Planning|
|March 4 – 5, 2017||First Residential Wine Business Experience|
|March – April, 2017||Wine Business Marketing Management|
|May – June, 2017||Financial Management|
|June – July, 2017||Legal, Compliance, and Trademark Issues|
|September – October, 2017||Small-Business Management|
|November 4 – 5, 2017||Second Residential Wine Business Experience|
|November – December, 2017||Wine Tourism Management|
|December 31, 2017||Packet Final Submission for Feedback
Professor Robert J. Harrington
Dr. Harrington holds a Ph.D. in strategic management and is author of Food and Wine Pairing: A Sensory Experience. His research and teaching interests include food and drink pairing relationships, innovation, strategic management in the hospitality field, and culinary and wine tourism strategies.
Wine Business Facts
The United States has been the world’s largest wine market since 2010, with more than $38 billion in annual wine sales
Alcoholic beverage production permits and wineries have grown exponentially over the past decade in the United States
Washington is the second largest wine-producing region in the United States
WSU Tri-Cities is near more than 870 wineries, 60,000 acres of wine grapes, and 13 American viticulture areas
WSU Tri-Cities is home to the Ste. Michelle Wine Estates WSU Wine Science Center