The one-year, non-credit certificate program in Wine Business Management will benefit students who are seriously interested in working in the wine industry and want to expand their knowledge to enhance their current position.
About the Certificate
This certificate program provides a unique focus on the following areas of the business of wine:
- Financial Consideration
- Legal Issues
- Small Business Management
- Strategic Business Planning
- Wine Tourism
|$4,995 for entire certificate program
$995 for individual modules
|12 months with 6 modules|
|Online classes with two residential weekends|
|To provide core content and experiences that allow those interested in the business of wine to develop skills and knowledge in key aspects of wine business planning, management, and marketing. This program also applies to other types of beverage businesses including beer, distilled beverages, ciders, and others.|
|Students will develop a wine or beverage-oriented business plan providing an overall outcome and relevant components as part of each module. Additional assessment may include exams, written work, and other related projects.|
|Students must successfully pass each course and attend both weekend residential experiences. Students are responsible for their own travel and lodging while attending the two weekend experiences, as well as any required textbooks.|
Wine Business Management Schedule
|January 1 – February 10, 2019||Fundamentals of the Wine Business||Tim Hanni, MW; One of the first two resident Americans to complete the examination and earn the title Master of Wine. Certified Wine Educator accredited by the Society of Wine Educators. Involved with wine and food-related businesses, education, and research for over thirty-five years.|
|February 9 – 10, 2019||Wine Business Resident Experience||WSU Wine Science Center, Richland, Washington|
|February 25 – April 7, 2019||Wine Business Marketing Management||Doug Charles; Owner - Compass Wines, Anacortes, Washington; BBQ Wine Co. and Ded Reckoning Wine Co.|
|April 22 – June 2, 2019||Wine Tourism Management||Sarah Wolcott, MBA; Wine MBA, Kedge Business School, Bordeaux. Well-traveled wine professional with 15+ years getting to know the global world of wine inside and out. Puts energy and creativity into WoW Communications as founder and CEO.|
|June 17 – July 28, 2019||Small Business Management||Jennifer Sandstrom, PhD, Wine Business Management and Hospitality Business Management, Carson College of Business, WSU-Pullman.
|August 12 – September 22, 2019||Wine Business Law and Compliance||Jesse Lyon; Partner - Davis Wright Tremaine LLP, Portland, Oregon and Chair of Food & Beverage and Agriculture Practice.|
|November 9 – 10, 2019||Residential Wine Business Retreat||Chateau St. Michelle Winery, Woodinville, Washington|
|November 4 – |
December 15, 2019
|Wine Business Financial Management||Stacie Hamilton; CPA and owner of Hamilton Cellars on Red Mountain, Washington.|
|December 31, 2019||Packet Final Submission for Feedback|
U.S. wine market is the largest in the world
— at $38+ billion.
WSU Tri-Cities has nearly 900 wineries, 60,000 acres of wine grapes, and 13 American viticulture areas.
WSU Tri-Cities is home to the
Ste. Michelle Wine Estates WSU Wine Science Center.
Since 2013, the number of U.S. permitted wineries has grown nearly 40%; breweries 140%.