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Washington State University
Carson College of Business Marketing Symposium

Marketing Symposium

April 17, 2024 • CUB Senior Ballroom • 10:30 a.m. - 2:00 p.m.

Welcome to the 3rd Annual Marketing Symposium!

Harnessing ChatGPT for Classroom Innovation and Business Success:
2024 Marketing Symposium Workshop

Join us for our annual Marketing Symposium as we pivot to a workshop designed to help students unlock the full potential of ChatGPT in transforming both educational environments and early career landscapes. Led by Professor Andrew Perkins (Chair, Marketing and International Business), we’ll explore the cutting-edge applications of ChatGPT in academia and how these innovations can be seamlessly transitioned into the business world. Participants will have the unique opportunity to dive into interactive sessions, where teams will tackle real-world problems using ChatGPT, fostering skills in AI-driven analysis, creative problem-solving, and strategic thinking.

We hope this workshop will equip you with insights and tools to excel in a rapidly evolving digital era. Don’t miss this chance to be at the forefront of technological education and business innovation. Even if you have never used ChatGPT before, you are welcome to attend!

Participants will need to bring a laptop (Mac or PC) and a subscription to ChatGPT. Although the free version will work, we highly recommend purchasing ChatGPT Plus in order to access all of the tools utilized in the workshops.

For those unable to attend in person, we have provided a Zoom option:

Zoom Link


Event Schedule

10:30 – 11 a.m.Keynote
11:10 a.m. – 12 p.m.Workshop Session #1
“Introduction to ChatGPT”
12:10 – 1 p.m.Workshop Session #2
“From Theory to Practice: Engaging with ChatGPT in Academic Environments”
1:10 – 2 p.m.Workshop Session #3
“The AI Professional: Leveraging ChatGPT for Early Career Success”

Event Questions?

Lisa Wood
Marketing & Int’l Business – Administrative Assistant

Minjoo Kim
Assistant Professor

Kunter Gunasti
Marketing & Int’l Business – Associate Professor

Students may earn amplifier credits for this event. Login to Suitable for more information.

Suitable Login

Speaker Info:


Andrew Perkins
Chair, Marketing & International Business
CCB Artificial Intelligence Task Force

Dr. Andrew Perkins is professor of Marketing and International Business with a dedicated focus on the field of Implicit Social Cognition. His research delves into the cognitive processes that subtly influence our behaviors, yet remain beyond our introspective reach and are not directly observable by researchers. His scholarly contributions have been published in top-tier Marketing journals such as the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Management. Beyond his research, Dr. Perkins is deeply committed to the integration of Artificial Intelligence (AI) in educational settings, particularly within the realm of marketing and international business education. He believes in leveraging AI to enhance learning experiences, foster interactive and personalized education, and prepare students for the rapidly evolving digital business landscape. By incorporating AI tools and methodologies into the classroom, Dr. Perkins aims to equip his students with the knowledge and skills necessary to navigate the complexities of modern business environments, making them adept at applying theoretical insights to practical challenges.

Workshop Session #1 – Introduction to ChatGPT

Dive into the world of artificial intelligence with our “Introduction to ChatGPT” session, a comprehensive kickoff designed to acquaint participants with one of the most transformative AI technologies of our time. Whether you’re new to AI or looking to deepen your understanding, this session provides the foundational knowledge necessary to explore the capabilities, functionalities, and real-world applications of ChatGPT.

Workshop Session #2 – From Theory to Practice: Engaging with ChatGPT in Academic Environments

A dynamic session designed to bridge the gap between the theoretical underpinnings of AI technology and its practical applications in education. This session aims to empower educators and students to harness the capabilities of ChatGPT, transforming teaching methodologies, enhancing learning experiences, and fostering innovative research.

Workshop Session #3 – The AI Professional: Leveraging ChatGPT for Early Career Success

Participants will uncover the transformative potential of ChatGPT in shaping the careers of emerging business professionals. This session is designed for students aiming to navigate the rapidly evolving job landscape with AI as their ally. Discover how mastering ChatGPT can set you apart in the job market, enhance your productivity, and help you advance in your chosen field.


Affiliated Faculty

CCB Artificial Intelligence Task Force

Rick Barnes
Associate Professor, Accounting
CCB Artificial Intelligence Task Force

Richard Barnes studies tax policy, with a particular interest in the taxation of insurance benefits and the taxation of paid family or medical leave. Professor Barnes has published 8 peer-reviewed academic articles on various aspects of taxation and accounting pedagogy including articles in the Journal of Accountancy and The Tax Adviser.

Barnes teaches a variety of tax and accounting courses for the university including most recently financial accounting and survey of accounting.

Barnes holds a Legum Magister in taxation magna cum laude from the University of Alabama, a Juris Doctor and Master of Accountancy (taxation focus) from the University of South Carolina, and an undergraduate degree in accounting and finance with honors from the South Carolina Honors College at the University of South Carolina.

In addition to WSU, Barnes has visited or taught at a number of American universities including North Carolina State University, Gonzaga University, the University of Idaho, Colorado State University, and the University of South Carolina. Barnes previously led the bachelors and masters programs in accounting at Western Governors University. In Europe, Barnes has visited at SKEMA Business School and the ESB Business School.

Barnes previously served as chair of the American Accounting Association’s Tax Policy committee and as a member of the American Institute of Certified Public Accountant’s Technical Tax Advisory Panel.

Prior to his academic career, Barnes was employed at a big five accounting firm and served over a decade as chief executive officer of the largest tax accounting firm in the Carolinas.

Joe Compeau
Associate Professor, MISE
CCB Artificial Intelligence Task Force

Joe Compeau is a clinical associate professor in the Department of Management, Information Systems, and Entrepreneurship at the Pullman campus. He teaches MIS 250, both the lecture and online versions. Prior to joining WSU, he taught at the Ivey Business School (2007-2015), Queen’s University (2001-2006), University of Calgary (1998-2000), and Carleton University (1995-1998). He has taught Introduction to Information Systems as well as courses in strategic information systems, project management, and consulting field projects. He has worked as a private consultant, mostly to the SME market and with a number of start-ups, focusing on the strategic use of IS and the training and adoption of new technologies. Joe holds a B.A. in American History from Western University and an MBA from the Ivey School of Business.

Rob Crossler
Associate Professor, MISE
CCB Artificial Intelligence Task Force

Robert E. Crossler is an associate professor of information systems at the Carson College of Business at Washington State University. He serves as chair of the Department of Management Information Systems and Entrepreneurship and holds the Philip L. Kays Distinguished Professorship in Management Information Systems from WSU.

In 2019, he was named a Distinguished Member – Cum Laude by the Association for Information Systems (AIS). He served as president of the AIS Special Interest Group on Information Security and Privacy (SIGSEC) from 2019-2020.

Crossler’s award-winning research centers on the factors that affect security and privacy decisions of individuals, and his contributions are recognized by both academic peers and industry professionals. His work has been funded by the National Science Foundation and the Department of Defense, and his research has appeared in top information systems journals such as MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of the Association for Information Systems, European Journal of Information Systems, Information Systems Journal, and Journal of Strategic Information Systems.

Notable recognition includes receiving the 2013 Information Systems Society’s Design Science Award for his work on information privacy; the Best Paper Award for 2014 from The Data Base for Advances in Information Systems; and the 2017 Best Paper Award from the Journal of Information Systems. In addition, Crossler’s expertise has been featured in media such as Dark Reading, Money. Inc. and the Cyber Ways podcast.

Minjoo Kim
Assistant Professor, MIB
Marketing Club Faculty Advisor

After completing her Ph.D. in Marketing at Oklahoma State University, Minjoo joined the faculty as a scholarly assistant professor in the Department of Marketing and International Business in 2022.

Her research delves into brand transgression and religion.

Minjoo teaches Marketing Research (MKTG 368) and Principles of Marketing (MKTG 360). In her Marketing Research course, students collaborate with a small local business in Pullman to address real-world decision-making challenges the business faces.

Additionally, she serves as a faculty advisor for the Marketing Club. The club convenes bi-weekly, providing a platform for career development, networking, insights from industry leaders, and discussions on faculty research.