Marketing Symposium

Proud third-generation graduate of Washington State University. Four-year member of WSU’s Men’s Crew Team. Selected to the All Pac-10 Rowing Team in 2009 and Pac-10 All-Academic Team in 2008 and 2010.

Mitch Williams is an accomplished account leader and customer success professional with 9+ years of experience in the support and sales of digital marketing and SaaS technology, with an early-career foundation of strengths in financial analysis and operations. Throughout his career, he has worked for many diverse companies, including Boeing, Sincro Digital, Namogoo, LinkedIn, and now Invoca.

Mitch’s work has taken him around the country and globe, meeting clients and coworkers in places like China, Hong Kong, Israel, Finland, and the Netherlands. He has lived in Detroit, New York City, and Seattle in support of his work in marketing and e-commerce technology. Mitch now resides in Seattle, WA with his wife, Kim and son, Jackson.

An acclaimed storyteller, Jeff Dubois uniquely understands the art of impactful communication. For years, he brought the news of the day into people’s homes—humanizing world events and keeping communities connected. After two decades reporting stories of human triumph and tragedy, Jeff brought his award-winning journalism skills to the corporate world.

At Microsoft, he fueled a culture of curiosity through the power of storytelling—making business opportunities personal, relatable, emotional, and memorable. With roles across product marketing, business strategy, and executive communications, he helped teams win the hearts and minds of customers through communication strategies that put the human experience at the center.

Catherine Captain joined REI as the VP of Communications & Community in December 2022. Just prior, she was Chief Marketing & Communications Officer for GE Digital and then led brand strategy and communications planning for the pending spinoff of GE Vernova. Previously, she held VP roles at T-Mobile in Brand Strategy, B2B Marketing, and Communications, and the Office of the CEO, as well as marketing and communications roles at NBC News and USA TODAY.

Catherine is an adjunct instructor for the University of Washington’s Communication Leadership program teaching graduate-level seminars including “Story-Based Marketing: Using the Power of Story to Achieve Business Success” and “Why Brand Matters.” Catherine went to the “the writing university” (the University of Iowa), where she double majored in English and Journalism. She has a master’s degree in Integrated Marketing Communications from Northwestern University and later earned her second master’s degree in Strategy and Leadership as a recipient of the Sloan Fellowship at London Business School. She currently lives in the greater Seattle area.

Jay Wampold is a senior marketing/communications leader with 20+ years of success driving breakthrough revenue, customer, and market share growth within highly competitive B2B/B2C technology categories. Jay is an expert strategist, comfortable defining and “owning” the company-wide marketing vision, in addition to leading teams in the execution of complex tactical demand generation campaigns across multiple channels (digital, print, social) to drive customer awareness and acquisition.

Additionally, Jay is able to guide key communications and storytelling initiatives involving customers, investors, and strategic partners — and to identify and create first-in-kind market segments, help organizations foster positive relations with industry analysts and achieve acknowledgment within the Gartner Magic Quadrant. His industry background spans a wide gamut of technology sectors and company lifecycle stages, ranging from assisting Fortune 500 players such as Amazon/AWS to helping multiple startups such as CHEF, Isilon, Quomolo, and RealNetworks grow exponentially and/or reach IPO stage.

David Cox has an extensive sports and live event marketing background that includes time with the Seattle Seahawks, Oak View Group (OVG), World Wrestling Entertainment (WWE), the Professional Bull Riders (PBR), Veritiv (ATL B2B Fortune 500), and now with the National Hot Rod Association (NHRA).

David is a 05’ alum who you may see waving the Ol’ Crimson on College Game Day when it’s in the South. David currently resides in Alpharetta, GA with his wife Mandi, two kids, and a Belgian Malinois…because you have to mention the cool dog, right?

After graduating from the Carson College of Business, Jason McClendon started his career at Bose Corporation in the Voice of Customer (VoC) group leveraging consumer insights and analytics to influence and support both current product marketing and future product development. Since leaving Bose Corporation for the consulting industry seven years ago, he has continued to advise and deliver expertise in his field to many clients across sectors and industries during his tenure at Hall & Partners, KPMG, and Deloitte.

Jason has over 10 years of experience leading end-to-end Customer Experience (CX) and Market Research (MRX) strategy initiatives across a diverse profile of companies and non-profit organizations. Specifically, Jason and his teams partner with the Chief Customer Officer (or equivalent) and focus on enhancement of the customer journey, development of CX metrics, VoC program design, implementation, governance and strategy.