Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing involves sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce. Virtually all businesses and organizations, as well as government agencies, have marketing needs.
The study of international business enables you to understand the cultural and social dimensions of the global marketplace. You’ll learn how business activities are influenced by political, economic, and cultural diversity. Your studies will span a range of topics: finance, business law, accounting, management and operations, tourism, and marketing, as well as a foreign language.
Immersion in a foreign environment is one of the best ways to develop a global business mindset and discover your potential. The college offers faculty-led study-abroad programs in Australia, China, Greece, Italy, Korea, Spain, Switzerland and Thailand. You may also choose to study at the college’s international centers in China and Switzerland. The international business experience you acquire will distinguish you from peers and give you a competitive advantage in the job market.
Ranked among the nation’s top 25 best undergraduate international business programs by U.S. News & World Report since 2005.
Programs of study
Department of Marketing and International Business
Todd Hall Addition
367 PO Box 644730
Washington State University
Pullman, WA U.S.A. 99164-4730
Office hours: M–F, 8:00–12:00 a.m., 1:00–5:00 p.m.
Chair: Darrel Muehling
Administrative assistant: Sandra Hunt