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Washington State University
Carson College of Business Marketing & International Business

Marketing & International Business

Academic programs at the undergraduate and doctoral levels


Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing involves sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce. Virtually all businesses and organizations, as well as government agencies, have marketing needs.

International business

The study of international business enables you to understand the cultural and social dimensions of the global marketplace. The college also offers faculty-led study abroad programs in Australia, China, Greece, Italy, Korea, Spain, Switzerland, and Thailand. You may also choose to study at the college’s international centers in China and Switzerland. Your studies will span a range of topics: finance, business law, accounting, management and operations, tourism, and marketing, as well as a foreign language.

Immersion in a foreign environment is one of the best ways to develop a global business mindset and discover your potential. The college offers faculty-led study-abroad programs in Australia, China, Greece, Italy, Korea, Spain, Switzerland and Thailand. You may also choose to study at the college’s international centers in China and Switzerland. The international business experience you acquire will distinguish you from peers and give you a competitive advantage in the job market.

Ranked among the nation’s top 25 best undergraduate international business programs by U.S. News & World Report since 2005.

Programs of study



Marketing major


Ph.D in business administration with a concentration in marketing

Online MBA with a concentration in Marketing & Online MBA with a concentration in International Business

International business


International business major


Department of Marketing and International Business
Todd Hall Addition
367 PO Box 644730
Washington State University
Pullman, WA U.S.A. 99164-4730

Fax: 509-335-3865

Office Hours:
Mon-Fri: 8:00AM–12:00PM, 1:00–5:00PM

Andrew Perkins
Todd Addition 384

Administrative Assistant:
Lisa Wood