We’ve all heard the age-old saying “the customer is always right.” However, in recent years, an emerging field of research has delved into the rise of customer incivility and misbehavior, commonly referred to as the “dark side of customer behavior.”

Amrita Lahiri, assistant professor of entrepreneurship in the Carson College of Business, was recently named corecipient of the 2022 Helena Yli-Renko Research Impact Award from the Greif Center for Entrepreneurial Studies at the University of Southern California Marshall School of Business.

As an integral part of Washington’s research-oriented, land-grant institution, the Carson College of Business creates value for business and academic communities by hosting the annual Power Breakfast, Business Technology Symposium, and Walton Lecture events, along with industry speakers throughout the year. In 2022, a mix of globally competitive business leaders and entrepreneurs shared their professional insights through Carson College panels and lectures.

Ekaterina Pomazunova, a recent WSU/César Ritz Colleges Switzerland graduate, began learning the art of hospitality as a young child. She’s part of a large family, and her parents commonly held feasts on holidays and special events at their home in Saratov, a provincial city in the southeast European part of Russia.

For Lind Olafsdottir, the decision to pursue the WSU/César Ritz Colleges Switzerland joint bachelor’s degree was a natural fit for her long-time interest in food and beverage. Olafsdottir grew up in Reykjavík, Iceland’s capital, and a prime tourist destination. She entered the hospitality industry at 17 when she got a job at Apotek, a popular restaurant known for its mix of Icelandic and European cuisine and award-winning cocktails.

Before her family moved to Switzerland, Sarah Alwasil grew up living in hotels across Europe and Asia while her father worked as a Saudi Arabian diplomat to the United Nations. The constant shifting of her environment may have contributed to her indecisive personality (self-described), but it also developed her confidence and interest in trying new things.

As the daughter of a business owner and an accountant, Mathilde Lang could have easily been influenced to find a similar career path. But at 15, while working a summer job in a restaurant, she realized her professional calling lay in hospitality.

WSU MBA graduate Michelle Kelly has a new accolade to add to her growing list of accomplishments: the Washington State University Alumna Woman of Distinction Award. She was one of six women recognized at WSU’s Women of Distinction ceremony April 19, 2022, for contributing to the personal and professional success of women, creating positive social change, and increasing equity on their campus and in their communities. Kelly shares the story of her professional path since leaving the military and becoming WSU's ROTC military science instructor and the owner of Michelle's Closet, a consignment clothing store in downtown Pullman.

Murry Mercier, senior living industry market leader for PointClickCare, a leading cloud-based healthcare software provider for acute care and senior care industries, gave the inaugural senior living lecture during Hospitality Week 2022. Mercier, who often went to work with his grandmother who looked after him while she managed a nursing home, shared insights on how he developed a deep regard for seniors and established a successful career in the senior living industry.

Nolan Thomaswick, a Global Campus accounting student, is one of WSU’s top ten seniors in the campus involvement category. The award recognizes his leadership in student organizations and student government.