Marketing & International Business

About us

Marketing

Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing involves sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce.

International Business

The study of international business enables you to understand the cultural and social dimensions of the global marketplace. The college also offers faculty-led study abroad programs in Australia, China, Greece, Italy, Korea, Spain, Switzerland, and Thailand. You may also choose to study at the college’s international centers in China and Switzerland. Your studies will span a range of topics: finance, business law, accounting, management and operations, tourism, and marketing, as well as a foreign language.

Ranked among the nation’s top 25 best undergraduate international business programs by U.S. News & World Report since 2005.

Programs of Study

Combining real-world professional experience with high quality business curriculum, the Carson College of Business builds business leaders of tomorrow.

Undergraduate

Marketing major

120 Credits Locations Global Pullman Vancouver

The knowledge and expertise gained from a Marketing degree program prepare individuals to navigate the rapidly evolving landscape of consumer behavior and technological advancements.

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International Business major

120 Locations Pullman

International business majors learn how to think globally about the business world. Learn how to manage multinational businesses and turn local and national companies into international success stories

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Graduate

MBA with an International or Marketing Concentration

36 Locations Global

You choose an online MBA program with an international or marketing perspective built into the coursework. You seek out a business school that has strategic partnerships on four continents. You look for the opportunity to spend a week overseas, exploring thriving markets firsthand. And you connect with a community of modern professionals who want to make the world a better place.

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PhD with an Marketing Concentration

120 Locations Pullman

Earning a Ph.D. in Business Administration with a marketing concentration offers a transformative pathway to becoming an influential force in the dynamic realm of business.

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Research

Every faculty member in the department has published research findings in the most respected journal in his or her field.

Research at Carson

Information

Office Hours: Mon-Fri: 8:00AM–12:00PM, 1:00–5:00PM

Possible Careers

Jobs for accountants are projected to grow faster than the national average over the next five years. Starting salaries range from $46,000 to $80,000 based on WSU student surveys.