Marketing & International Business

Marketing

Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing involves sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce. Virtually all businesses and organizations, as well as government agencies, have marketing needs.

International business

The study of international business enables you to understand the cultural and social dimensions of the global marketplace. The college also offers faculty-led study abroad programs in Greece, Italy, Spain, Switzerland, Thailand, and the United Arab Emirates. You may also choose to study at the college’s international centers in China and Switzerland. Your studies will span a range of topics: finance, business law, accounting, management and operations, tourism, and marketing, as well as a foreign language.

Immersion in a foreign environment is one of the best ways to develop a global business mindset and discover your potential. The international business experience you acquire will distinguish you from peers and give you a competitive advantage in the job market.

Ranked among the nation’s top 25 best undergraduate international business programs by U.S. News & World Report since 2005.

Programs of study

Marketing

Undergraduate

Marketing major

Graduate

PhD in business administration with a concentration in marketing

Online MBA with a concentration in Marketing & Online MBA with a concentration in international business

International business

Undergraduate

International business major