Marketing Symposium

Richard Barnes studies tax policy, with a particular interest in the taxation of insurance benefits and the taxation of paid family or medical leave. Professor Barnes has published 8 peer-reviewed academic articles on various aspects of taxation and accounting pedagogy including articles in the Journal of Accountancy and The Tax Adviser.

Barnes teaches a variety of tax and accounting courses for the university including most recently financial accounting and survey of accounting.

Barnes holds a Legum Magister in taxation magna cum laude from the University of Alabama, a Juris Doctor and Master of Accountancy (taxation focus) from the University of South Carolina, and an undergraduate degree in accounting and finance with honors from the South Carolina Honors College at the University of South Carolina.

In addition to WSU, Barnes has visited or taught at a number of American universities including North Carolina State University, Gonzaga University, the University of Idaho, Colorado State University, and the University of South Carolina. Barnes previously led the bachelors and masters programs in accounting at Western Governors University. In Europe, Barnes has visited at SKEMA Business School and the ESB Business School.

Barnes previously served as chair of the American Accounting Association’s Tax Policy committee and as a member of the American Institute of Certified Public Accountant’s Technical Tax Advisory Panel.

Prior to his academic career, Barnes was employed at a big five accounting firm and served over a decade as chief executive officer of the largest tax accounting firm in the Carolinas.

Joe Compeau is a clinical associate professor in the Department of Management, Information Systems, and Entrepreneurship at the Pullman campus. He teaches MIS 250, both the lecture and online versions. Prior to joining WSU, he taught at the Ivey Business School (2007-2015), Queen’s University (2001-2006), University of Calgary (1998-2000), and Carleton University (1995-1998). He has taught Introduction to Information Systems as well as courses in strategic information systems, project management, and consulting field projects. He has worked as a private consultant, mostly to the SME market and with a number of start-ups, focusing on the strategic use of IS and the training and adoption of new technologies. Joe holds a B.A. in American History from Western University and an MBA from the Ivey School of Business.

Robert E. Crossler is an associate professor of information systems at the Carson College of Business at Washington State University. He serves as chair of the Department of Management Information Systems and Entrepreneurship and holds the Philip L. Kays Distinguished Professorship in Management Information Systems from WSU.

In 2019, he was named a Distinguished Member – Cum Laude by the Association for Information Systems (AIS). He served as president of the AIS Special Interest Group on Information Security and Privacy (SIGSEC) from 2019-2020.

Crossler’s award-winning research centers on the factors that affect security and privacy decisions of individuals, and his contributions are recognized by both academic peers and industry professionals. His work has been funded by the National Science Foundation and the Department of Defense, and his research has appeared in top information systems journals such as MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of the Association for Information Systems, European Journal of Information Systems, Information Systems Journal, and Journal of Strategic Information Systems.

Notable recognition includes receiving the 2013 Information Systems Society’s Design Science Award for his work on information privacy; the Best Paper Award for 2014 from The Data Base for Advances in Information Systems; and the 2017 Best Paper Award from the Journal of Information Systems. In addition, Crossler’s expertise has been featured in media such as Dark Reading, Money. Inc. and the Cyber Ways podcast.

After completing her Ph.D. in Marketing at Oklahoma State University, Minjoo joined the faculty as a scholarly assistant professor in the Department of Marketing and International Business in 2022.

Her research delves into brand transgression and religion.

Minjoo teaches Marketing Research (MKTG 368) and Principles of Marketing (MKTG 360). In her Marketing Research course, students collaborate with a small local business in Pullman to address real-world decision-making challenges the business faces.

Additionally, she serves as a faculty advisor for the Marketing Club. The club convenes bi-weekly, providing a platform for career development, networking, insights from industry leaders, and discussions on faculty research.