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Washington State University
Carson College of Business Dividend Article

Avista Corp. VP Delivers Keynote Address

By Sue McMurray • Photos by Bob Hubner, WSU Photo Services

DSC_0074Roger Woodworth, vice president and chief strategy officer, Avista Corp. gave the keynote address at the 13th Annual Business Plan Competition. He spoke to future entrepreneurs about developing a mindset focused on leadership, discovery, relationships, and goals.

He recommended a balance of cooperation and coordination to maximize impact and said good relationships matter more than connections.

Using the game of tug of war as a metaphor for successful entrepreneurship, he said “The power of alignment depends on three conditions: be on the same rope, pull in the same direction, at the same time. You can’t do this without good relationships.”

Whether pursuing corporate, nonprofit, or entrepreneurial ventures, he said a clear and shared purpose, willing participation, and leadership are what it takes to impact the world.

“The world needs dreamers and doers,” he said. “Most of all, the world needs dreamers who do.”