Granger Cobb
Institute for Senior Living

All modules are now updated and open for registration!

Plus, the ability to sign up for the full program for a discount!

Education. Data Analytics. Partnerships.

Solving real problems in real communities for real residents,

and those who serve them . . . in real time.

The noncredit, online, on-demand certificate program in Senior Living Management will benefit those who want to:

• Gain a better understanding of the industry
• Assess how their existing knowledge, skills and abilities transfer to the senior living business
• Enhance their opportunity to advance to the next level within their current organization
• CEUs available! (Submit forms prior to registration for full credit)

The certificate program focuses on the following key areas of the senior living business:

• Foundations of Senior Living
  • Articulate what the seniors housing industry includes
  • Explain the history of the senior living model
  • Appreciate an “insider” view of a senior living community
  • Discuss changing demographics and potential industry impact
  • Develop an awareness of future trends, the need for continuous improvement, and career opportunities
• Care and Services
  • Understand the development of effective care planning, coordination, and management
  • Appreciate the principles of the aging process
  • Identify essential elements of wellness
  • Use resources, referrals, and third-party providers
  • Demonstrate principles and practices of proper documentation
• Operations Management
  • Identify and implement best practices for effective and efficient operations, considering multiple stakeholders
  • Direct proper food handling and the dining experience
  • Oversee components of the physical plant and related safety issues, including crisis communication
  • Manage third-party contracts to uphold established standards
  • Integrate cutting-edge technologies relevant to multiple stakeholders
• Financial Management
  • Understand the business model of senior living
  • Apply basic accounting concepts to the process of financial management
  • Assimilate the information to prepare and execute a budget
  • Forecast revenues and expenses
  • Explain the basics of value creation
• Risk and Regulation
  • Reference regulatory distinctions and the state survey
  • Explain the process for licensing a community
  • Incorporate best practices for training, compliance, and relationship management
  • Appreciate the basics of risk management and insurance
  • Embrace the legal environment
• Sales and Marketing
  • Implement effective strategies to maximize community occupancy and revenues
  • Manage outreach to consumers through relationship development
  • Create an annual marketing plan
  • Establish targets and performance metrics with clear accountabilities
  • Evaluate market position and make strategic adjustments when necessary
• Leadership
  • Model servant leadership, emotional intelligence, and the balanced scorecard to build a healthy culture
  • Execute a strategic plan, particularly for resource allocation
  • Conduct a SWOT analysis for maintenance of a viable market position
  • Manage the human resources functions and continuous growth of the talent pipeline
  • Prioritize involvement in the external community for positive visibility, fundraising, event participation, and general support