At Carson, we know the power of partnering with corporations. Our Corporate Engagement efforts are beneficial for all involved. It’s the “why” behind our work that drives us.

Benefits for Students:

• Internship and job opportunities with premier companies
• Relevant knowledge and real-world experiences from company representatives
• Firsthand exposure to industry through company visits and networking

Benefits for Industry Partners:

• A pipeline of talent to fulfill business needs
• Life-long learning for employees through on campus and online degree programs (BA, MBA/EMBA) and
  professional non-credit courses/certificates
• Funding opportunities that benefit the company, students, the Carson College and Washington State University

Our Corporate Engagement Strategy

The Corporate Engagement Process

• Connect with corporate/company contacts to build relationships.
• Listen to business strengths and needs.
• Share what makes Carson College and Carson Cougs stand out.
• Convey opportunities for engagement.
• Discover synergies for beneficial partnerships.
• Strengthen communication and connection.

Corporate Engagement Opportunities

Our Valued Corporate Partners

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Partnering with the WSU Carson College of Business has been an exceptional experience. The faculty and staff are outstanding at developing strong relationships with businesses to ensure their curriculum aligns with industry needs. Carson students are impressive during on-campus recruitment events, but they are even better when they actually enter the business world. They arrive prepared, showcasing robust theoretical knowledge, practical skills, and interpersonal skills that make an immediate impact and propel their success. It’s no surprise we have so many Carson graduates thriving in our company, driving innovation and excellence.

Meegan Prince
PACCAR Parts
Talent Development Manager

“

Through the years I’ve partnered with the Carson College of Business in many ways – corporate sponsorships, philanthropy, hiring, mentorship, and board participation. In every instance, I have come away impressed and energized by the approach and mission of the Carson College. They truly put developing our next generation of business professionals at the center of all they do as evidenced by their work with the business community to develop the ‘Next Carson Coug’ program. The faculty and staff are continuously striving to understand the latest trends and how they can incorporate that back into the College – and I always feel the deep appreciation from everyone across the Carson College of Business for our partnership.

Jaimie Jacobsen
Slalom
Executive Chief Of Staff, US West Region

CARSON GPS

Raising the WSU Carson College flag, intentionally and formally, in the Greater Puget Sound

4 Core Objectives

1. PARTNER WITH CORPORATIONS
   Foster partnerships with corporations to create mutually beneficial collaborations in the Greater Puget Sound (GPS). Showcase the Carson College while understanding business needs, creating synergies, and promoting growth for all involved.
2. MAXIMIZE BUSINESS & NETWORKING EVENTS
   Attend business and networking events in the GPS to form connections and build relationships, promoting the Carson College’s footprint and demonstrating our commitment to the GPS.
3. ACT AS THOUGHT LEADERS
   Host and participate in public lectures, panel discussions, seminars, and conferences addressing relevant topics of interest that meet the needs of the CCB and the GPS business community.
4. INCREASE & SUPPORT ALUMNI ENGAGEMENT
   Plan and take part in Carson College and WSU alumni events. Strengthen relationships with CCB alumni and highlight success stories of Carson College alumni from the GPS, demonstrating the college’s impact on the local workforce.

Targeted marketing and social media efforts, via multiple platforms, will be deployed to further support the Carson GPS initiative and the 5 Core Objectives – sharing stories, creating ads, showcasing involvement, publicizing events, highlighting alumni, and promoting research aimed at the GPS audience.

By implementing deliberate strategies, the Carson College of Business can enhance its impact and visibility in the greater Puget Sound region.