PNW consumers prefer shopping on Cyber Monday.
76% of PNW consumers plan to shop on Cyber Monday.
56% of PNW consumers plan to shop on Black Friday.
63% agree Black Friday sales and promotions are overwhelming.
PNW consumers continue to prioritize family on Thanksgiving.
Only 26% of consumers are likely to shop on Thanksgiving.
57% of those who plan who shop on Thanksgiving say they will shop online.
PNW consumers appreciate the benefits of in-store shopping.
43% do most or all of their retail shopping in-store.
81% say local/small businesses provide better service.
44% find inspiration for gift buying by walking around a store or mall.
PNW residents are thrifty and budget-conscious, but may splurge more for the holidays.
51% will likely go beyond their budget for holiday gifts.
90% of consumers think you don’t need to spend a lot on gifts, but only 49% have a strict budget.
54% of PNW shoppers say you can’t put a price on holiday happiness.