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Carson College of Business Ph.D.: Marketing Concentration

Ph.D.: Marketing Concentration

Currently accepting applications for Fall 2017

This program will prepare you for a career in research and teaching at AACSB-accredited peer institutions (preferably with a doctoral program of their own) throughout the United States and abroad.

The program encompasses a variety of formal and informal interactions and projects with faculty and others, as well as coursework, comprehensive exams, and dissertation research. It enables you to develop substantial competencies in the theory, practice, and research methodology essential to the advancement of marketing knowledge, while accommodating individual backgrounds, experiences, and objectives.

Coursework covers topics associated with the scholarly pursuit of marketing as well as topics from supporting fields such as psychology, sociology, and management. Research methods and statistics associated with the social sciences also is a large component of the program.

In addition to specific coursework, the program also provides an environment in which you can develop research competencies in close association with the marketing faculty and other graduate students.

Students entering the program with a completed master’s degree in a business discipline can complete the doctorate in four years of full-time resident study.

Admission requirements

A minimum admissions index score of 1250 is required to be considered for admission. The index is based on the formula GPA x 200 + GMAT (and a TOEFL of 580 for ESL students). There is not a minimum GMAT score requirement. However, successful candidates typically exceed 650.

We prefer the GMAT but we do accept the GRE if you have taken it within 5 years of the time you apply to WSU. A GMAT conversion will be applied to the GRE score submitted by applicants who take the GRE in lieu of the GMAT. The Educational Testing Service (ETS) provides a conversion chart. The converted GRE score will then be applied to the Carson College of Business admissions index score in the same manner as a standard GMAT score.

Major field requirements

15 credits

3 doctoral seminars in marketing (9 credits)

  • Mktg 590: Seminar in Consumer Behavior
  • Mktg 591: Seminar in Marketing Management
  • Mktg 596: Doctoral Topics

College-wide research methods course (3 credits)

  • Mktg 593: Survey of Research Methods
    (required for first-year students)

Independent research paper (3 credits)

  • Mktg 600: Completed second year in program

Supporting field requirements

21 credits

This coursework will provide you with the expertise necessary to conduct high-quality research in your chosen field. The courses you select must relate to your major area of focus and be approved by your advisory committee. Courses may be selected from among, but are not limited, to the fields of anthropology, psychology, sociology, economics, management, international business and mass communication. Additional coursework in marketing may also be taken, with the program committee’s approval.

Research tool requirements

12 credits

You also will select at least 4 other research methods courses (12 credits) approved by your advisory committee. These courses will provide valuable knowledge in the following topic areas:

  • ANOVA (e.g., Psych 511, Stat 512, Stat 530, Stat 507, Soc 522)
  • Regression/Econometrics (e.g., Soc 521, Stat 513, Stat 533, Stat 535, Econ 511, Econ 512)
  • Psychometric Theory (e.g., Psych 513/514, Stat 520)
  • Multivariate Statistics (e.g., Psych 511, Stat 519, Dec Sci 519, Dec Sci 591)

With the approval of your program committee, you may substitute other courses for those listed, if they comprehensively address the topic areas identified.

Other requirements

1 credit

  • BA 598: Research and Professional Development Seminar
    (Required fall semester, first year)

Additional details about the Ph.D. program, including more information about course requirements, are available in the marketing department office, Todd Hall Addition, 367.


Betsy Howlett
Todd Hall 367

Program at a glance

Degree offered: Doctor of Philosophy
Number of faculty working with students: 10
Number of students enrolled in program: 10
Students with assistantships/scholarships: 100%
Priority application deadline: January 10

Universities and colleges employing recent graduates:

  • University of New Mexico
  • Pacific Lutheran University
  • Michigan State University
  • Colorado State University, and more
Washington State University