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Dividend The official online magazine of the Carson College of Business

August 2021 – Research & Popular Press

Bitty Balducci

Ron Pimentel

WSU Pullman to Offer Professional Sales Certificate Program

Bitty Balducci, assistant professor in the Department of Marketing and International Business, and Ron Pimentel, director of the Professional Sales Certificate Program, were featured in a June 16, 2021, story by Saydee Phothivongsa in the Daily Evergreen. They discussed the expansion of the Professional Sales Certificate Program to Pullman. The program started at WSU Vancouver about 16 years ago.

Study: Hospitality Workers’ Well-Being Suffered Greatly during Worst of Pandemic

Chun Chu (Bamboo) Chen, an assistant professor in the School of Hospitality Business Management, was featured in a July 15, 2021, news broadcast by Tim Gordon at KGW8 News in Portland. Chen discussed his research on the psychological toll of COVID-19 on many young hotel and restaurant workers.

Chen’s research was also featured in:

Your Eco-Friendly Hotel Might Not be so Green After All

Christina Chi, professor in the School of Hospitality Business Management, was quoted in a March 30, 2021, article by Lilit Marcus in CNN Travel, where she discussed environmentally friendly practices in the hotel industry. Chi also gave an interview to the BBC on leisure travel in China during COVID-19.

OK Boomer: 5 Surprising Insights into What Gen Z Workers Want in a Job

Chip Hunter, dean of the Carson College of Business, was quoted in an April 27, 2021, article by Mark. C. Perna in Forbes, where he discussed what Gen Z employees are looking for in their jobs, and how organizations can attract top Gen Z talent. Hunter was also featured in an April 27, 2021, article by Aayat Ali in All Work Space, “Meeting the Needs of Gen Z Workers.”

Puget Sound Business Journal also ran a Carson College news release on the report on April 6, 2021, “Gen Z Employees Face Unique Pandemic Challenges.”

2021 Best and Worst Places for 4th of July Celebrations

Dipra Jha, scholarly associate professor and assistant director of the School of Hospitality Business Management, was quoted in a June 28, 2021, article by Adam McCann in WalletHub, discussing the effect of pent-up demand for travel on the 4th of July holiday.

Jha also provided tips on selecting the best cash back credit cards in a Credit Card Insider article by Brendan Harkness, “Best Cash Back Credit Cards of June 2021.”

How to Preserve Employee Morale during Cost-Cutting

Jeff Joireman, professor and chair of the Department of Marketing and International Business, was featured in a July 17, 2021, article by Phys.org. After cutbacks and layoffs, remaining employees were more likely to feel they were treated fairly if the companies invested in them, he says.

Why It’s So Hard to Work with a Creative Genius

Amrita Lahiri, assistant professor in the Department of Management, Information Systems, and Entrepreneurship, was quoted in a May 11, 2021, article by David Robson on BBC.com about potential pitfalls for startups that hire star employees.

When Will Travel Return to Normal?

Byron Marlowe, Don Smith Distinguished Professor and director of the Wine and Beverage Business Management program, was quoted in a July 21, 2021, news column by Christopher Elliott in the Washington Post. Marlowe discussed how health fears are still influencing family decisions on whether to travel.

Student Startups Awarded $75,000 at WSU Business Plan Competition

Marie Mayes, director of the Center for Entrepreneurship, was quoted in a May 4, 2021, article by Amy Edelen in the Spokesman-Review about the winners of the 18th annual WSU Business Plan Competition.

NBC broadcast affiliates KNDO23/KNDU 25 in Yakima and Richland carried a May 1, 2021, news release on their website, “Student Startup Teams Vie for $75,000 at WSU’s 18th Annual Business Plan Competition.”

The Spokesman-Review also featured the winner of the competition’s high school division, Zoe Sponseller, in a May 25, 2021, article, “Cultural Ties: Mead High School Student Creates Red Thread Unraveled to Benefit Chinese Adoptees.”

Entrepreneurs, you could be making this fatal mistake in your startup pitch

Benjamin Warnick, assistant professor of entrepreneurship at WSU Vancouver, was quoted in an April 29, 2021, article by Connie Lin in FastCompany, where Warnick discussed how entrepreneurs whose faces expressed happiness, anger, and fear during startup pitches were more likely to receive funding.

Warnick’s research was also discussed in an April 30, 2021, article in Psychology Today, “Putting on a Happy Face Can Backfire in Surprising Ways,” a May 10, 2021, article in The Ladders, “A Counter Intuitive Strategy May Help You Get More Investors for Your Business,” and a May 31, 2021, article in Forbes, “Get Happy: The Science of Emotions and How to Harness Them for Happiness.”

March 2021 – Research & Popular Press

Building up Businesses and the Community

Jamie Callison was featured in a December 21, 2020, article by William Spence in the Moscow-Pullman Daily News, where he discussed the Pullman Serves it Forward project he started to help low-income families by providing gift cards to local restaurants during the pandemic. The gift cards are purchased through donations and the effort also supports the local restaurant industry. Callison is the executive chef at the School of Hospitality Business Management and director of the Marriott Hospitality Culinary Innovation Center.

Morning News Extra with Michelle Carter

Michelle Carter was featured in a November 17, 2020, report with Mike Davis of KGMI Radio in Bellingham, where she discussed her work to increase gender equity among information systems faculty in the United States, including women’s career advancement to full professor. She was also interviewed by Abby Davis of the Daily Evergreen for the November 16, 2020 story, “Professor Seeks to Increase Number of Women Working in Information Systems.” Carter is an associate professor in the Department of Management, Information Systems, and Entrepreneurship.

KOMO Radio News Interview with Robert Crossler

Robert Crossler was featured in a December 7, 2020, broadcast with Sue Romero on KOMO Radio News in Seattle, where he talked about surveying parents and teens about their views on using contact tracing apps during the pandemic. Crossler is the Philip L. Kays Distinguished Associate Professor and chair of the Department of Management, Information Systems, and Entrepreneurship.

As Enthusiasm for Black Friday Continues to Fade, COVID-19 May Bring an End to Big Shopping Holidays

Joan Giese, clinical associate professor in the Department of Marketing and International Business, provided insights about the 2020 holiday shopping season and the college’s fourth annual retail survey which were quoted extensively in national and regional media, including online news outlets, newspapers, and TV news broadcasts, including the November 17, 2020, issues of YahooFinance and Markets Insider. Other reports included:

“Survey: Shoppers Say Supporting Businesses Important Amid Pandemic,” November 17, 2020, by WKBW News in Buffalo, New York, and other ABC News affiliates across the country.

“77% of PNW shoppers intend to skip in-store shopping on Black Friday, WSU annual report finds,” November 17, 2020, by KHQ News in Spokane and NBC News affiliates in other markets.

“WSU Study: Holiday Shoppers to Change Their Habits,” November 19, 2020, by the Spokane Journal of Business.

“Clark County Merchants Flip Tactics to Avoid Holiday Flop,” November 22, 2020, by the Columbian.

“How You Can Safely Save Local Businesses in Spokane this Holiday Season,” November 22, 2020, by the Spokesman-Review.

“WSU Study Finds Holiday Shopping Likely to be More Online and Local,” November 26, 2020, by Spokane Public Radio.

 

Expert Advice: Understanding Car Insurance Quotes & How to Compare

Kunter Gunasti, assistant professor of marketing, was a featured expert in the February, 4, 2021, issue on car insurance in MoneyGeek.com. He was also featured in the February 5, 2021, MoneyGeek.com article, “Expert Advice: Understanding Liability Only Car Insurance.”

Pacific Northwest Businesses Cautiously Optimistic for the Future

Chip Hunter, dean of the Carson College of Business, was interviewed by Sean Owsley for a February 18, 2021, broadcast by KHQ-TV, Spokane’s NBC-affiliated station. Hunter spoke about the results of the college’s recent Business in the Northwest Survey.

Does Getting High Give you Great Business Ideas? Yes and No, New Study Finds

Benjamin Warnick, assistant professor of entrepreneurship at WSU Vancouver, was featured in a February 4, 2021, story by Dennis Thompson in US News & World Report. In his research, Warnick found people who regularly use cannabis come up with ideas that are more original but less feasible compared to people who do not use cannabis. The story was also featured February 4, 2021 in Health Day, and in a February 11, 2021, story by Ben Adlin, “Starting a Business? Study Finds Marijuana May Help—And Hinder,” in Marijuana Moment.

December 2020 – Research & Popular Press

No Annual Fee Credit Cards

Jedidiah Collins, an adjunct faculty member in the Department of Finance and Management Science, was featured in the Nov. 23, 2020 Wallethub expert panel review of no annual fee credit cards, where he said most consumers are not aware of how much they pay in annual fees.

Tips for Takeout and Delivery in Clark County Amid Pandemic

Dogan Gursoy’s research on consumer confidence in dining out during the pandemic was featured in an October 23, 2020, article by Rachel Pinsky in The Columbian. Gursoy, a professor in the School of Hospitality Business Management, also offered advice on tipping for carry-out service.

Pacific Northwest Business Leaders Optimistic Despite COVID

The Carson College of Business’s report on COVID-19 and the regional economy was featured in the August 18, 2020, issue of Yahoo!Finance and the September 11, 2020, issue of the Idaho Business Journal. Chip Hunter, dean of the Carson College of Business, was quoted on the results of the college’s survey of business leaders across the Pacific Northwest.

The survey was featured by a number of local news outlets, and some of those stories included interviews with Hunter.

KHQ TV reporter Sean Owsley in Spokane did an August 20, 2020, broadcast on the survey. The report was also featured in broadcasts for KIRO 7 News, KOMO Radio, KCYULP Fox News, and KAYU Fox News. Reporter Blake Peterson wrote an Aug. 27, 2020, article for 425Business and the South Sound Business Magazine, “WSU Report Finds Pacific Northwest Businesses Resilient Despite Pandemic.

Spokesman-Review reporter Amy Edelen wrote a September 23, 2020, article, “WSU Survey Finds Pacific Northwest Business Leaders Remain Optimistic Despite Coronavirus-Related Challenges.

Restaurants Automatically Add a Tip to the Bill —
Here is the Reason that is Bad

Jeff Joireman’s research on tipping was featured in an August 24, 2020, article by John Anderer in The Ladders. Joireman, professor and chair of the Department of Marketing and International Business, discussed why automatic gratuities are unpopular with restaurant customers, particularly when service is good. Customers were frustrated because they couldn’t reward servers, he found.

Carson Business Solutions at WSU

Garth Mader talked about Carson Business Solutions, a free consulting service for small businesses offered through the Carson College of Business, on October 21, 2020, with Mike Davis at KGMI Radio in Bellingham. Mader is a clinical assistant professor in the Department of Management, Information Systems, and Entrepreneurship.

August 2020 – Research & Popular Press

WSU Tri-Cities class project focuses on boosting local millennial tourism

Joan Giese, clinical associate professor in the Department of Marketing and International Business at WSU Tri-Cities, was interviewed by Carissa Lehmkuhl of KAPP-KVEW Local News, for a July 9, 2020, broadcast about how her marketing management class worked with Visit Tri-Cities on a project to bring millennial travelers to the Tri-Cities when restrictions lift.

Not Ready to Eat at a Restaurant? WSU Coronavirus Survey Says You’re Not Alone

Research by Dogan Gursoy, Taco Bell Distinguished Professor in Hospitality Business Management, was featured in May 17, 2020, stories by Dave Gallagher in the Bellingham Herald and the Wenatchee World.

His research on attitudes toward eating out during COVID-19 also appeared in other publications.

Local Restaurants Respond to Uncertainty, Prepare for Coronavirus Restrictions to Ease,” May 17, 2020, by Mai Hoang, Yakima Herald Republic.

66 Percent of Consumers Aren’t Ready to Dine in Yet, Study Says,” May 26, 2020, by Lauren Stine, Restaurant Dive.

Report: 66 Percent of Consumers Are Not Ready for Restaurant Dining Rooms,” May 26, 2020, both by Jennifer Marston; and “New Study Shows Why Re-opened Restaurants Can’t Ease Up On to Go Ordering,” June 10, 2020, The Spoon.

Will You Go Out to Eat Right Away When COVID Restrictions Lift? Most Will Wait and See,” June 2, 2020, by Kristine Sherred, Tacoma News Tribune.

Ask the Experts: Chase Sapphire Preferred Card

Dipra Jha, associate professor and new assistant director of the School of Hospitality Business Management, was featured in Wallethub’s July 2020 expert panel review of the Chase Sapphire Preferred Credit Card, where he discussed whether paying an annual fee for a travel credit card still makes sense.

Redirecting Gifts Can Make Donors Feel Betrayed

Jeff Joireman’s guest column was featured in the March 12, 2020, issue of the Spokane Journal of Business. Joireman, professor and chairman of the Department of Marketing and International Business, discussed how donors react when gifts to specific projects are redirected to other uses by a charity.

Joireman’s research was also the subject of a March 3, 2020, story by Alex Daniels, “Crowdfunding Donors Show Feelings of Betrayal When Gifts are Redirected (Study),” in the Chronicle of Philanthropy.

State of Grapes

Byron Marlowe, clinical assistant professor and coordinator for wine beverage business management at WSU Tri-Cities, was quoted in a March 3, 2020, article by Amy Milshtein, which appeared in Oregon Business. Marlowe discussed demand for Oregon wines, trends in tasting room visits, and growth in the ultra-premium wine category.

March 2020 – Research & Popular Press

Around 43% of Consumers Prefer In-store Shopping: WSU survey

Joan Giese’s insights about the 2019 holiday shopping season and the college’s third annual holiday retail survey were quoted in the November 22, 2019, issue of Retail Insight Network and a number of other national and regional publications. Those articles included:

Retailers Ready for Black Friday Rush in Clark County,” November 26, 2019, by the Columbian.

Annual WSU Holiday Shopping Survey Finds Pacific Northwesterners Prefer Brick-and-Mortar Stores,” November 27, 2019, by Pullman Radio.

Spokane-area Shoppers Mirror a Regional Tendency Toward Holiday-Spending Frugality, Research Shows,” November 28, 2019, by the Spokesman-Review.

Despite Challenges, Holiday Season Provides Opportunity for Retailers,” November 29, 2019, by the Yakima Herald Republic.

Giese is a clinical associate professor in the Department of Marketing and International Business.

WSU researcher: Marketing Leads to Vaping

Research by Elizabeth Howlett, professor in the Department of Marketing and International Business, was the focus of a December 24, 2019, story by Scott Jackson, “WSU researcher: Marketing Leads to Vaping,” which appeared in both the Moscow-Pullman Daily News and the Spokesman-Review. Howlett says controlling marketing and messaging will be key in curbing a new tobacco-use epidemic.

Game Changer

Kahlil Philander, assistant professor in the School of Hospitality Business Management, researched Singapore’s “pay to play” gaming strategy aimed at preventing gaming disorders. He suggests the entry fees are more likely to create more harm than benefits, because only the most price sensitive customers will change their visit frequency. Philander’s commentary is included in Muhammad Cohen’s article, “Game Changer,” published in the January 27, 2020, issue of Inside Asian Gaming.

Solving Senior Living’s Staffing Challenge

Nancy Swanger, associate dean and founding director of the Granger Cobb Institute for Senior Living, was quoted in John Stearn’s January 22, 2020, article “Solving Senior Living’s Staffing Challenge” published in 425Business. Stearn’s article discussed how universities are stepping up with programs to meet upcoming demand for managers in the senior-living industry.

Flirting With Your Coworkers is Actually a Good Thing, According to This Study

Research from Leah Sheppard, associate professor in the Department of Management, Information Systems, and Entrepreneurship, was featured in Kyle Schnitzer’s January 31, 2020, article “Flirting with Your Coworkers is Actually a Good Thing, According to This Study,” published in Ladders. Sheppard’s research found that casual flirting is relatively harmless and can even reduce stress and help other issues such as insomnia from workplace injustice. The research received widespread media attention, including:

Office flirting cuts stress, makes co-worker feel powerful,” December 24, 2019, International Business Times.

Flirting at work could help employees feel less stressed, new study suggests,” December 20, 2019, Market Watch.

Flirting with colleagues may reduce workplace stress—study,” December 19, 2019, Inquirer.net

Flirting With Coworkers May Reduce Your Office Stress,” December 18, 2019, MSN.

Feeling stressed? Flirt with a coworker! Study finds harmless banter among peers improves your self-image – but has the opposite effect with a superior,” December 16, 2019, Daily Mail.