The value of the Carson College’s Business Growth Mentor and Analysis and Next Carson Coug programs were highlighted in Sarah Olson’s article published in the September 2019 issue of Delta Sky. Olson’s article discussed how business schools across the country are focusing on experiential learning through innovative programs, projects, and initiatives that get students out of the classroom and into the real world.
Kunter Gunasti, assistant professor of marketing and international business, was featured in in Emma Betuel’s article in the Aug. 31, 2019, issue of Inverse. Betuel highlighted Gunasti’s research on the use of round numbers in marketing campaigns. Gunasti was also featured in “Why We (Irrationally) Love Round Numbers” by Esther Bergdahl in the Aug. 26, 2019, issue of Sapling. The same research was highlighted in Becky Kramer’s article “Making it Count: The Power of Round Numbers,” published Aug. 21, 2019, by Phys.Org. Gunasti was also featured in Wallethub’s October 2019 feature “Ask the Experts: Cashing in on Credit Card Rewards” where he gave recommendations for best cashback credit cards.
Jeff Joireman, professor and chair of the Department of Marketing and International Business, was featured in the July 14, 2019 issue of the Lewiston Tribune in an article by Elaine Williams. Joireman and coauthors discussed their research that found diners are inclined to reduce their tips and are less likely to return to a restaurant if they observe poor service. Joireman was also featured in “Poor Customer Service Can Impact More Than Just Those Who Experience It” published by Kristin Salli in the June 19, 2019, issue of Consumer Affairs.
Jenny Kim, professor of hospitality business management, addressed how stress influences performance in her article published in the July 16, 2019, issue of Hotel Management.
Amrita Lahiri, assistant professor of strategic entrepreneurship and innovation, wrote a column in the Aug. 14, 2019, issue of 425 Business about “star employees” and startup companies. In high-power innovation teams, members need to be able to work together and defer to each other, she says. Conflicts may arise when you have team members who both think they’re the expert.
Byron Marlowe, clinical assistant professor in the School of Hospitality Business Management, gave an interview on Graduate Golden Ale to Carissa Lehmkuhl of YakTriNews.com KAPP-TV/KVEW-TV for a Sept. 12, 2019, broadcast. Sales of the ale help raise money for scholarships for students in wine and beverage business management.
Marie Mayes, director of the Center for Entrepreneurial Studies, was one of several women business professionals who shared insights in Amy Edelen’s article discussing how female-focused workspaces are gaining traction nationwide as women entrepreneurs and freelancers look for an alternative to traditional offices, with resources and training to grow their businesses. Edelen’s article appeared in the Oct. 22, 2019, issue of the Spokesman-Review.
Andrew Perkins, associate professor of marketing and international business, discussed the launch of The Next Carson Coug, which aims to produce graduates who are ethical and professional, respect cultural differences, communicate clearly and persuasively, make data-driven decisions, and create even more value for organizations in his article published Aug. 25, 2019, in BizEd.
Leah Sheppard, assistant professor of management, was interviewed for the May 20, 2019, Women at Work podcast by the staff at Harvard Business Review. Sheppard talks about the ongoing narrative that women have problematic relationships with female coworkers. She believes managers have an important role in making sure this negative narrative isn’t perpetuated and that healthy competition is allowed to occur in the office. Her research on the “femme fatale” effect, which considers attractive businesswomen less trustworthy and less truthful, was featured in “If You’re A Pretty Woman in Business, You Risk This Negative Effect” by Sheila McClear in the April 4, 2019, issue of The Ladders.
Nancy Swanger, director of the Granger Cobb Institute for Senior Living and associate dean, was included among senior living experts featured in Tim Regan’s article discussing ideas for how the senior living industry can best serve the millions of older adults who, by 2029, won’t qualify for public assistance but also may not be able to afford private-pay senior housing as it exists today. Regan’s article appeared in the Sept. 11, 2019, issue of Senior Housing News. Swanger was also quoted in Lois Bowers’ article “Granger Cobb Institute for Senior Living Dedication Date Announced by WSU” announcing the WSU celebration of the institute Oct. 30, 2019 on the WSU Pullman campus. Bowers’ article was published in the Sept. 24, 2019, issue of McKnight’s Senior Living.