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Dividend The official online magazine of the Carson College of Business

December 2019 – Research & Popular Press

Beyond Blended

The value of the Carson College’s Business Growth Mentor and Analysis and Next Carson Coug programs were highlighted in Sarah Olson’s article published in the September 2019 issue of Delta Sky. Olson’s article discussed how business schools across the country are focusing on experiential learning through innovative programs, projects, and initiatives that get students out of the classroom and into the real world.

Study Reveals Something Powerful About a Goal That Ends With a ‘0’

Kunter Gunasti, assistant professor of marketing and international business, was featured in in Emma Betuel’s article in the Aug. 31, 2019, issue of Inverse. Betuel highlighted Gunasti’s research on the use of round numbers in marketing campaigns. Gunasti was also featured in “Why We (Irrationally) Love Round Numbers” by Esther Bergdahl in the Aug. 26, 2019, issue of Sapling. The same research was highlighted in Becky Kramer’s article “Making it Count: The Power of Round Numbers,” published Aug. 21, 2019, by Phys.Org. Gunasti was also featured in Wallethub’s October 2019 feature “Ask the Experts: Cashing in on Credit Card Rewards” where he gave recommendations for best cashback credit cards.

Great tip: Kindness Pays

Jeff Joireman, professor and chair of the Department of Marketing and International Business, was featured in the July 14, 2019 issue of the Lewiston Tribune in an article by Elaine Williams. Joireman and coauthors discussed their research that found diners are inclined to reduce their tips and are less likely to return to a restaurant if they observe poor service. Joireman was also featured in “Poor Customer Service Can Impact More Than Just Those Who Experience It” published by Kristin Salli in the June 19, 2019, issue of Consumer Affairs.

Research Shows Some Stress Can Lead to Better Performance

Jenny Kim, professor of hospitality business management, addressed how stress influences performance in her article published in the July 16, 2019, issue of Hotel Management.

Things to Consider as You Build a Startup Team

Amrita Lahiri, assistant professor of strategic entrepreneurship and innovation, wrote a column in the Aug. 14, 2019, issue of 425 Business about “star employees” and startup companies. In high-power innovation teams, members need to be able to work together and defer to each other, she says. Conflicts may arise when you have team members who both think they’re the expert.

Sip a ‘Graduate Golden Ale’ and Support a Budding WSU Student

Byron Marlowe, clinical assistant professor in the School of Hospitality Business Management, gave an interview on Graduate Golden Ale to Carissa Lehmkuhl of YakTriNews.com KAPP-TV/KVEW-TV for a Sept. 12, 2019, broadcast. Sales of the ale help raise money for scholarships for students in wine and beverage business management.

Coworking Space Geared Towards Women Entrepreneurs to Open in Coeur d’Alene

Marie Mayes, director of the Center for Entrepreneurial Studies, was one of several women business professionals who shared insights in Amy Edelen’s article discussing how female-focused workspaces are gaining traction nationwide as women entrepreneurs and freelancers look for an alternative to traditional offices, with resources and training to grow their businesses. Edelen’s article appeared in the Oct. 22, 2019, issue of the Spokesman-Review.

Carson College Says Goodbye to Large Class Sizes

Andrew Perkins, associate professor of marketing and international business, discussed the launch of The Next Carson Coug, which aims to produce graduates who are ethical and professional, respect cultural differences, communicate clearly and persuasively, make data-driven decisions, and create even more value for organizations in his article published Aug. 25, 2019, in BizEd.

When Women Compete

Leah Sheppard, assistant professor of management, was interviewed for the May 20, 2019, Women at Work podcast by the staff at Harvard Business Review. Sheppard talks about the ongoing narrative that women have problematic relationships with female coworkers. She believes managers have an important role in making sure this negative narrative isn’t perpetuated and that healthy competition is allowed to occur in the office. Her research on the “femme fatale” effect, which considers attractive businesswomen less trustworthy and less truthful, was featured in “If You’re A Pretty Woman in Business, You Risk This Negative Effect” by Sheila McClear in the April 4, 2019, issue of The Ladders.

5 Ways Senior Living May Reach the Middle Market

Nancy Swanger, director of the Granger Cobb Institute for Senior Living and associate dean, was included among senior living experts featured in Tim Regan’s article discussing ideas for how the senior living industry can best serve the millions of older adults who, by 2029, won’t qualify for public assistance but also may not be able to afford private-pay senior housing as it exists today. Regan’s article appeared in the Sept. 11, 2019, issue of Senior Housing News. Swanger was also quoted in Lois Bowers’ article “Granger Cobb Institute for Senior Living Dedication Date Announced by WSU” announcing the WSU celebration of the institute Oct. 30, 2019 on the WSU Pullman campus. Bowers’ article was published in the Sept. 24, 2019, issue of McKnight’s Senior Living.

August 2019 – Research & Popular Press

Becoming a Must-See Destination: Building Customer Loyalty

Christina Chi, associate professor of hospitality business management, shares tips on how the travel industry can build customer loyalty in an article published on May 18, 2019, in Money Inc. In her research, Chi identifies four key components that contribute to customer loyalty: experience, image, value, and motivation.

WSU Survey: Marijuana the ‘Next Big Thing’ for Pacific Northwest

Chip Hunter, Carson College dean, discusses what employers and employees think “the next big” thing the Pacific Northwest will be known for, in Anthony Kuipers’s article published in the Moscow-Pullman Daily News. The second annual Business in the Northwest report looks at the business and employment climate in the Pacific Northwest, with results that relate to employment issues across regions and industries. Hunter also shares insights from this report into how companies can build a strong talent pipeline to create a brand that can last for decades in “Low Unemployment, Increased Competition: How Companies can Build their Talent Pipeline,” published on June 11, 2019, in Money Inc.

Identifying and Developing the Three Types of Entrepreneurial Imaginativeness

Alex Kier, assistant professor of entrepreneurship, explains three types of entrepreneurial imaginativeness, the role each type plays for successful entreprenuers, and strategies for developing and strengthening those skills in an April 6, 2019, article for Money Inc.

Before You Offer That Generous Trade-In Incentive, Read This

Chadwick Miller, assistant professor of marketing and international business, and coauthors discuss their research study analyzing the impact of trade-in incentives on consumer upgrade behavior in the February 22, 2019, issue of American Marketing Association. Concerning car purchases, for example, does the owner of a Toyota Corolla upgrade incrementally to a Camry—or dramatically to a premium vehicle such as a Lexus—and what motivates upgrade decisions? Their findings help manufacturers understand the impact of their trade-in incentive strategies and targeting strategies to better accomplish critical business goals.

Leveraging Hometown Appeal to Overcome Big Box Retailers

How can small businesses market themselves to be competitive even against big box retailers?

Ron Pimentel, clinical professor of marketing at WSU Vancouver, shares three ways small businesses can stay competitive and create value for consumers in an article published in the May 3, 2019, issue of the Vancouver Business Journal.

Planned Paine Field Hotels to Offer Park-and-fly Perks

Jenni Sandstrom, clinical assistant professor of hospitality business management at WSU Vancouver, speaks to the developing hotel market in Everett due to the newly implemented services of Alaska and United Airlines at Paine Field’s new passenger terminal. The article, written by Janice Podsada on Wednesday, June 3, 2019, is published in the Everett Herald.

Putting a Price on Women’s Emotional Labour in the Workplace

Leah Sheppard, assistant professor of management, information systems, and entrepreneurship, is featured in Gwen Morgan’s In the Black article published April 1, 2019. Sheppard comments on the backlash that can occur in the workplace when women violate the behaviors that are expected of them.

Sheppard is featured in several publications for her research investigating the “femme fatale” effect that considers attractive businesswomen less trustworthy and less truthful in the workplace.

Attractive Businesswomen Considered Less Trustworthy, More Fireable, Researchers Find.” March 27, 2019, KOMO News.

In Her Words: Pretty Can Hurt Women’s Careers”, April 23, 2019, New York Times.

Attractive Businesswomen Viewed as Less Trustworthy ‘“Femmes Fatales’” April 11, 2019, Tacoma Daily.

Sheppard was also featured in Harvard Business Review’s May 20, 2019, podcast “When Women Compete.” Drawing from her research, Sheppard explains how stereotyping and gender inequity can shape the way women think about and approach competition at work.

Next Carson Coug Rolls out Fall 2019

Tom Tripp, senior associate dean for academic affairs, discusses the rollout of the Next Carson Coug curriculum reform in Jessica Swanson’s article published in the May 17, 2019, issue of the Vancouver Business Journal. Starting in 2019, Carson College undergraduates will be required to participate in cocurricular activities through a new milestone system that provides a menu of activities and tracks involvement.

Research & Popular Press – March 2019

It’s Time for Turkey

Jamie Callison, executive chef in the School of Hospitality and Business Management, shares his recipe for the perfect turkey and stuffing from his cookbook The Crimson Spoon: Plating Regional Cuisine on the Palouse. The article was published in the November 3, 2018, issue of the Moscow-Pullman Daily News.

Time for Businesses to Take the Second Step for Prison Reform

Jerry Goodstein, professor of management, information systems, and entrepreneurship, WSU Vancouver, discusses the First Step Act, new legislation that advances a number of initiatives within federal prisons to enhance people’s reentry into society after their release from prison in his article published in the January 30, 2019, issue of The Hill. In November 2018, Goodstein contributed his insights on the benefits of second-chance hiring, not only for businesses but also for communities, in his op-ed, “Why Hiring Candidates with a Criminal Record can Help Companies and Communities” published in the November 25, 2018, issue of The Register-Guard.

The Real Roots of American Rage

Tom Tripp, professor of management and senior associate dean for academic affairs, WSU Vancouver, discusses the culture that drives revenge in the workplace, and how when institutions are perceived to be functioning with a sense of fairness, employees are less likely to feel vengeful urges, even when outcomes don’t always fall in their favor. The article appears in the January/February 2019 issue of The Atlantic.

How Small Business Can Win: Surviving in a World of Big-Box Retail and E-Commerce

Ron Pimentel, clinical assistant professor of marketing, WSU Vancouver, shares insightful tips to help small businesses stay competitive with big-box retailers and e-commerce businesses. His article was published in the January 22, 2019, issue of Money, Inc.

New Year, New You: Making the Most of Mentorship in 2019

Jesus Bravo, clinical assistant professor of management, information systems, and entrepreneurship, WSU Tri-Cities, discusses how mentorships can help you take your career to the next level. His article was published on January 2, 2019, in Money, Inc.

What Do Employees Value Most in Their Job?

Jane Cote, academic director of the Carson College of Business, WSU Vancouver, provides insights into what students look for in accounting firms when planning their careers in a report published by business research firm Clutch on December 6, 2018.

How Technology has Disrupted the Age-Old Tradition of Black Friday Shopping

Joan Giese, clinical associate professor of marketing, breaks down key strategies for helping retailers attract and retain customers during Black Friday and the holiday shopping season. The article was published on December 7, 2018, in Money, Inc.

Navigating the Rapidly Evolving Gig Economy

Kristine Kuhn, associate professor of management, offers helpful advice for freelancers who are looking to make the most of the gig economy in her article for Money, Inc., published on November 27, 2018.

Arvin Sahaym
Thomas Allison

Taking Your Product from Zero to Hero with Crowdfunding

Arvin Sahaym, associate professor of entrepreneurship, and Thomas Allison, assistant professor of entrepreneurship, help aspiring entrepreneurs get the most out of their search for funding by offering key strategies for building successful crowdfunding campaigns. Their article was published in Money, Inc. on November 2, 2018.

Sahaym and Allison also published an article on crowdfunding strategies in the November 2018 print edition of The Vancouver Business Journal.

Research & Popular Press – December 2018

Chef Spills Secrets to Good Lentil Dishes

Executive Chef Jamie Callison, discusses the quality of lentils in food preparation in Peter Caster’s article published August 19, 2018, in the Lewiston Tribune.

How Data Security Improves When You Engage Employees in the Process

Robert Crossler, assistant professor of information systems, discusses ways to effectively lower a company’s risk exposure through a positive approach with employees, published in the September 28, 2018, issue of DarkReading. Crossler was also featured in “How to Engage Employees in Improving Your Company’s Data Security” published in the October 17, 2018, issue of MoneyInc. He discusses how managers better engage employees to implement best practices when it comes to data security.

Granger Cobb Institute Begins to Take Shape at Washington State University

Scott Eckstein, clinical assistant professor and senior living executive-in-residence at WSU Everett, discusses the goals of the proposed Granger Cobb Institute, which through research, educational efforts and assistance, would educate and influence future senior living leaders in an industry that is expected to attract more than 1.2 million additional employees by 2025. Eckstein is featured in Tim Regan’s article published in the October 18, 2018 issue of Senior Housing.

2018’s Best Places for Oktoberfest Celebrations

Robert Harrington, professor of hospitality business management, provides insights on celebrating Oktoberfest, in the September 11, 2018, issue of Wallethub.com.

Wine’s Origin Might Affect Acceptable Price More Than Taste Study Shows

Byron Marlowe, clinical assistant professor in hospitality business management at WSU Tri-Cities, discusses the impact of a wine’s country and region of origin on consumers’ willingness to pay in the October 23, 2018, issue of Science News.
Marlowe was also featured in:

Gaming Experts Agree: Leagues Can’t Explain Why They Need Integrity Fees

Kahlil Philander, discusses integrity issues and betting in sports in Steve Ruddock’s article published in the July 25, 2018, issue of Legal Sports Report.

Green Technologies Environmentally and Profit Friendly

Terence Saldanha, assistant professor of information systems, discusses how companies can reduce their environmental impact without negatively affecting profits in his article published in the September 11, 2018, issue of Science Magazine.

This is the Cost of Women’s Workplace Emotional Labor

Leah Sheppard, assistant professor of management, information systems, and entrepreneurship, is referenced in Gwen Morgan’s article published in the October 2, 2018, issue of Fast Company. Morgan discusses the concept of emotional labor for women in the workplace, and Sheppard comments on the ambiguity of why women tend to take on many of the daily culture-building and housekeeping tasks in the workplace.

The Fair Process Effect in the Classroom

Tom Tripp, senior associate dean for academic programs and faculty affairs, was featured September 26, 2018, in Business and Management INK, a blog by SAGE Publishing, discussing what kinds of revenge exist in the classroom, specifically, how students might get even with instructors.

August 2018 – Research & Popular Press

Business in the Northwest 2018

The Carson College’s new, inaugural study Business in the Northwest 2018, reveals how Northwest business leaders feel about the region’s business climate. Most feel the region is poised to take advantage of current economic prosperity, but many are uncertain about the future growth potential of business. Traffic congestion, job loss from automation, corporate taxes, and talent retention are top-of-mind factors perceived to be impacting the business environment, and leaders feel government bears much of responsibility to solve them.

An Inclusive Approach to Technology: WSU Professor Discusses the Risks of Introducing New Technology in the Workplace

Michelle Carter, assistant professor of management, information systems, and entrepreneurship at WSU Everett, suggests companies don’t need to give over to everything the employees want, but they should get a sense of how an employee identifies with the technology they already use and develop incentives and mechanism to loosen that identification over time in an article by Anthony Kuipers published in the March 17, 2018, issue of the Moscow-Pullman Daily News. Carter also discusses reasons why people push back when introduced to new technology in her article, “How We Identify with Technology in Everyday Life and Work” published in the June 11, 2018, issue of MoneyInc.

Return Customers Drive Success in Hospitality Sector

Christina Chi, associate professor of hospitality business management, discusses four things hospitality, travel, and tourism managers and marketers should consider to keep tourists coming back in her article published in the March 29, 2018, issue of the Spokane Journal of Business.

Putting Senior Living on the Map for the Next Generation

Scott Eckstein, clinical assistant professor and senior living executive-in-residence in the School of Hospitality Business Management, WSU Everett, discusses how the WSU Institute for Senior Living will provide a path for the next generation of leaders in the growing senior living industry in Sara Wildberger’s article published in the 2018 March/April issue of Senior Living Executive.

Would You Consider Hiring a Candidate with a Criminal Record?

Jerry Goodstein, professor of management, information systems, and entrepreneurship, discusses how businesses can successfully hire ex-offenders that result in positive benefits for the business, individuals, and their communities in his article published in the April 4, 2018, issue of MoneyInc. Goodstein’s article “How the Washington Fair Chance Act Can Expand Your Talent Pool” was featured in the June 3, 2018, issue of the Spokesman Review.

Robert Harrington
Doug Charles
Thomas Henick-Kling

Channel the Art of Hospitality to Keep Customers Coming Back

Robert Harrington, academic director, Carson College of Business at WSU Tri-Cities, addresses how in changing times, hospitality businesses can change to meet the needs of their customers and still run a successful operation. He says one tip is to understand what customers are looking for, then develop creative and innovative experiences to keep them coming back for more in his article published in the March 2018 issue of the Tri-Cities Journal of Business. Harrington, Thomas Henick-Kling, director of viticulture and enology and professor of enology, WSU Tri-Cities, and Doug Charles (’83 HRA), owner of Compass Wines, BBQ Wine Company, and ded.reckoning Wine Company, were featured in “Winemaking: Part Science, Part Art and All Business,” in Jamie Peha’s article published May 14, 2018, in TableTalk Northwest. Harrington and Henick-Kling also discuss how WSU is preparing students to take on both the business and the science sides of the trade in their article “At the Intersection of Wine Business and Wine Science” published in the May 23, 2018, issue of Wine Press Northwest.

Study: Pacific Northwest business leaders positive, but Worried about Future

Chip Hunter, dean, discusses findings from Business in the Northwest 2018, a new report by the Carson College exploring the concerns of Northwest business leaders in the June 8, 2018, issue of the Spokane Journal of Business. Hunter discussed implications of the report’s findings in “How Business and Policy Leaders in the Pacific Northwest Can Work Together,” published in a June issue of Seattle Business Magazine.

Creating the Catalyst: Washington State Partners with Amazon on an Innovation Grant Program

Marie Mayes, director of the Center for Entrepreneurial Studies, was featured in an article discussing a new partnership, the “Amazon Catalyst Program” between WSU and Amazon to fund projects proposed by members of the University community that are deemed to be globally impactful and disruptive. The article was published in the April 28, 2018, edition of BizEd.

With $70 Million in Giving, the Inland Northwest Community Foundation Changing Name to ‘Innovia’

Andrew Perkins, associate professor of marketing, was featured in Becky Kramer’s article discussing Inland Northwest Community Foundation’s name change to “Innovia Foundation.” Perkins gave insights on the rebranding process. The article appeared in the June 5, 2018, issue of the Spokesman.

Shift General Manager Leadership Styles to Drive Hotel Success

Jenni Sandstrom, clinical assistant professor of hospitality business management, discusses different leadership styles of successful general managers and the necessity of being able to adapt to increase motivation among employees and ensure tasks get completed in her article published in the March 31, 2018, issue of Manage Magazine. Sandstrom also discusses how strong leadership, empowering employees, and developing a unique culture are key to making hotel managers in her article “Powerful Traits That Will Make You Successful in Hotel Management” published in the May 8, 2018, issue of Manage Magazine.

Boost a Hospitality Career with Online Courses, Programs

Nancy Swanger, associate dean and director, School of Hospitality Business Management, discusses the breadth of the hospitality industry and ways prospective students may learn about the field in Jordan Friedman’s article published in the March 22, 2018, issue of U.S. News &World Report.

Study: Fairness in the Classroom Reduces ‘Evaluation Retaliation’

Tom Tripp, professor and senior associate dean of academic affairs, WSU Vancouver, suggests professors don’t have to worry about grades negatively impacting their student ratings as long as they use classroom practices students perceive to be fair in Collen Flaherty’s article published in the June 14, 2018, issue of Insider Higher Ed, and in Tala Salem’s article “Study: Fair Classroom Practices Reduce Threat of ‘Evaluation Retaliation’” published in the June 14, 2018, issue of U.S. News & World Report.