Bitty Balducci

Ron Pimentel

WSU Pullman to Offer Professional Sales Certificate Program

Bitty Balducci, assistant professor in the Department of Marketing and International Business, and Ron Pimentel, director of the Professional Sales Certificate Program, were featured in a June 16, 2021, story by Saydee Phothivongsa in the Daily Evergreen. They discussed the expansion of the Professional Sales Certificate Program to Pullman. The program started at WSU Vancouver about 16 years ago.

Study: Hospitality Workers’ Well-Being Suffered Greatly during Worst of Pandemic

Chun Chu (Bamboo) Chen, an assistant professor in the School of Hospitality Business Management, was featured in a July 15, 2021, news broadcast by Tim Gordon at KGW8 News in Portland. Chen discussed his research on the psychological toll of COVID-19 on many young hotel and restaurant workers.

Chen’s research was also featured in:

Your Eco-Friendly Hotel Might Not be so Green After All

Christina Chi, professor in the School of Hospitality Business Management, was quoted in a March 30, 2021, article by Lilit Marcus in CNN Travel, where she discussed environmentally friendly practices in the hotel industry. Chi also gave an interview to the BBC on leisure travel in China during COVID-19.

OK Boomer: 5 Surprising Insights into What Gen Z Workers Want in a Job

Chip Hunter, dean of the Carson College of Business, was quoted in an April 27, 2021, article by Mark. C. Perna in Forbes, where he discussed what Gen Z employees are looking for in their jobs, and how organizations can attract top Gen Z talent. Hunter was also featured in an April 27, 2021, article by Aayat Ali in All Work Space, “Meeting the Needs of Gen Z Workers.”

Puget Sound Business Journal also ran a Carson College news release on the report on April 6, 2021, “Gen Z Employees Face Unique Pandemic Challenges.”

2021 Best and Worst Places for 4th of July Celebrations

Dipra Jha, scholarly associate professor and assistant director of the School of Hospitality Business Management, was quoted in a June 28, 2021, article by Adam McCann in WalletHub, discussing the effect of pent-up demand for travel on the 4th of July holiday.

Jha also provided tips on selecting the best cash back credit cards in a Credit Card Insider article by Brendan Harkness, “Best Cash Back Credit Cards of June 2021.”

How to Preserve Employee Morale during Cost-Cutting

Jeff Joireman, professor and chair of the Department of Marketing and International Business, was featured in a July 17, 2021, article by After cutbacks and layoffs, remaining employees were more likely to feel they were treated fairly if the companies invested in them, he says.

Why It’s So Hard to Work with a Creative Genius

Amrita Lahiri, assistant professor in the Department of Management, Information Systems, and Entrepreneurship, was quoted in a May 11, 2021, article by David Robson on about potential pitfalls for startups that hire star employees.

When Will Travel Return to Normal?

Byron Marlowe, Don Smith Distinguished Professor and director of the Wine and Beverage Business Management program, was quoted in a July 21, 2021, news column by Christopher Elliott in the Washington Post. Marlowe discussed how health fears are still influencing family decisions on whether to travel.

Student Startups Awarded $75,000 at WSU Business Plan Competition

Marie Mayes, director of the Center for Entrepreneurship, was quoted in a May 4, 2021, article by Amy Edelen in the Spokesman-Review about the winners of the 18th annual WSU Business Plan Competition.

NBC broadcast affiliates KNDO23/KNDU 25 in Yakima and Richland carried a May 1, 2021, news release on their website, “Student Startup Teams Vie for $75,000 at WSU’s 18th Annual Business Plan Competition.”

The Spokesman-Review also featured the winner of the competition’s high school division, Zoe Sponseller, in a May 25, 2021, article, “Cultural Ties: Mead High School Student Creates Red Thread Unraveled to Benefit Chinese Adoptees.”

Entrepreneurs, you could be making this fatal mistake in your startup pitch

Benjamin Warnick, assistant professor of entrepreneurship at WSU Vancouver, was quoted in an April 29, 2021, article by Connie Lin in FastCompany, where Warnick discussed how entrepreneurs whose faces expressed happiness, anger, and fear during startup pitches were more likely to receive funding.

Warnick’s research was also discussed in an April 30, 2021, article in Psychology Today, “Putting on a Happy Face Can Backfire in Surprising Ways,” a May 10, 2021, article in The Ladders, “A Counter Intuitive Strategy May Help You Get More Investors for Your Business,” and a May 31, 2021, article in Forbes, “Get Happy: The Science of Emotions and How to Harness Them for Happiness.”