Points of Pride – December 2018 | eDividend

^Dividend _{The official online magazine of the Carson College of Business}

College

Participants bid during the live auction and raise the paddle.

During the raise the paddle, Spencer Fee won a coveted original Cougar platter by Jane Cote.

The Celebrate Carson College! event on October 25 raised just under $600,000 toward supporting The Next Carson Coug, a Carson College of Business initiative to transform undergraduate business education. WSU Regent, alumnus, and Carson College of Business namesake Scott Carson and his wife Linda provided a dollar-for-dollar match of the college’s efforts to raise $250,000, and when the event attendees surpassed that goal, the Carsons generously increased their match to support the initiative. The reception style event included hors d’oeuvres, a hosted bar, live auction and a raise-the-paddle program at Melrose Market Studios, in Seattle. Thank you to everyone involved, especially Scott and Linda Carson.
See more Celebrate Carson College! event photos on Facebook.

The Business Growth Mentor and Analysis Program (MAP) at WSU Vancouver was featured on KGW8 TV on September 25, 2018, highlighting the campus and MAP students’ work with Bleu Door Bakery and the overall impact on the Vancouver area business communities. Since 2011, roughly 108,000 hours of free consulting have helped fuel $12 million in revenue into the local economy.
Watch the video.

Business students working in the financial markets lab.

Carson College finance students and faculty now have access to a new financial markets lab with 12 Bloomberg terminals, located on the fourth floor of Todd Hall. “The lab will serve as a great resource for students to dig into the available data used in the industry. It will give our students the same tools used in industry to track and analyze what’s going on in financial markets,” says Professor David Whidbee, chair of the Department of Finance and Management Sciences. Nine terminals are fixed, and three are installed on portable machines that faculty can use in class. Others in the college have access to the terminals to conduct research or look up company or financial markets information.

(From left) Maegan Murray, Byron Marlowe, Maricela Carrillo, Haley Kroll, Gloria Garcia, Rhonda Hammond, Bob Harrington, Nate Mitchell.

Washington State University Tri-Cities students showcased their talent, skills and overall knowledge of hospitality and wine and beverage business management during a six-course dinner event at Terra Blanca—an experience that was purchased as an auction item at the 2017 Celebrate Carson College! event in Seattle. Throughout the evening, an alumnus and three students worked with Robert Harrington, WSU Tri-Cities academic director of the Carson College; Rhonda Hammond, assistant professor of hospitality business management; and Byron Marlowe, assistant clinical professor and wine and beverage business management program coordinator, to help plan the event, prepare, and pair the meals with Terra Blanca wines, in addition to serving them. The meal featured six different sensory components, each paired with a specific Terra Blanca wine. “The dinner provides real-world exposure to discussions on menu planning, food and wine pairing, events, and service for participating students, as well as in the classroom of faculty involved,” Harrington said. “It’s a great way to highlight talent coming through the Carson College of Business and hospitality and wine and beverage business management, specifically.”
Click to learn more about the WSU Tri-Cities hospitality and wine and beverage business management program.

Students

(From Left) Max Dwyer, Marla Meyer, Natalie Pieti, Susana Benitez, front Nathan Quinn, not shown Samantha Kelley

(From left), Raimonté Butler, Molly McDowell, Nick Nystrom, Mikayla Maniatopoulos, Ian Ross, Daniela Angulo Gomez at Power Breakfast.

Funds from a grant generously donated by Howard D. and B. Phyllis Hoops provided opportunities for 11 accounting students to take two separate tours of accounting and industry firms. Five students traveled to Spokane to visit Eide Bailly, CliftonLarsonAllen (CLA), BDO, and Moss Adams. Primary hosts were Jonathan Miller (’12 Acct., ’13 MAc.) at Eide Bailly, David Enquist (’08 Acct.) at CLA, Jon Heideman (’08 Acct.) at BDO, and Mike Thronson (’92 Acct.) at Moss Adams. Each firm presented information on firm culture, the types of clients they serve, and career paths available to students. The students were also provided with office tours. The students were accompanied by Marla Meyer, the college’s Moss Adams accounting career advisor. Additionally, six students traveled to Seattle with Meyer and Clinical Assistant Professor Brandon Holbrook, who also serves as the Beta Alpha Psi advisor. The students attended the Carson College Power Breakfast panel discussion and networked with representatives and event sponsors, many of which were accounting firms. Following the breakfast the students met with Devin Ossman (’14 Acct.) to learn about Starbucks and opportunities for accounting majors in industry. Accounting firms Peterson Sullivan, PwC, Moss Adams, and Deloitte all provided firm tours and the opportunity for students to meet firm employees and learn more about each accounting firm.

Following the Business Technology Symposium, management information systems students competed in the Biz Tech Competition (BiTC) to showcase their projects. MIS students learn by doing hands-on projects to develop technology solutions to business challenges. To further cultivate such a learning environment, the MISE department organized the competition to further challenge students to expand their technology skills through active participation and experimentation. Posters were judged by the Business Technology Symposium speakers, tech professionals, faculty and staff. The competition was sponsored by the Sampson Frank S. Endowment. Winners received $4,000 in cash awards:

Complete Projects:

1st Prize: $1,500
Ryzium:
Michael Krebs, Danylo Kurgan

2nd Prize: $1,000
Deadstock ShoeStore Information System:
Jared Garalde, Ryan Griffin

3rd Prize: $500
AquaLand Pool Inventory System:
Christine Sizemore

Work in Progress Projects:

1st Prize: $500
Making an Organized Living System:
Alana Akiyama

2nd Prize: $300
Healthcloud, the Cure for Healthcare Security:
Kripa John, Taylor Faires

A team of online undergraduates in Adjunct Professor Diane Nelson’s International Management class recently worked with Rachel Frazier (’17 Arts & Sci., Hum.), an entrepreneur who works as a consultant at 95th Avenue Academic Resource Services (95th Ave), the not for profit parent of 95th Avenue Academy. The Academy is an educational consultant company providing alternative education options for students of all ages. The team’s project was to internationalize the academy, focusing on the Science, Technology, Engineering, and Math (STEM) aspects of the curriculum. Nelson’s students developed a proposal for the academy to expand its STEM education efforts into Shanghai, China, where STEM is gaining momentum. The team recommended the academy establish licensed copyrights of its courses and teaching approaches to share with Chinese schools. Other recommendations included the academy becoming a licensed partner with a well-established company already operating in China, hiring expatriate staff in the first year of the implementation, and adopting ethical standards reflective of both countries. After the close of the spring 2018 semester, student team leader Jared Chok, marketing manager with North American Education (NAE) Shanghai, began working with 95th Ave to develop a partnership to implement STEM curricula in three NAE training centers’ curricula in Shanghai. Chok is a in management, innovation and change major and graduates this December.

Chelsea Long (’17 HBM) was named to 425Business magazine’s 30 Under 30 list. She is a restaurant supervisor at the Heathman Hotel in downtown Kirkland, Washington. Supervisors praise her energy and efficiency.
Read more about Chelsea.

Zonayed Mahid, a doctoral candidate in the Department of Management, Information Systems, and Entrepreneurship, presented “Collaborating for the Good: Improving Health in India’s Slums with Mobile Technology,” at the International Conference on Information Systems in San Francisco, California, December 13–16. Mahid’s research is focused on developing a mobile app to help people living in India’s slums and rural areas take better care of their health.

The WSU Beta Gamma Sigma Chapter earned recognition as a Highest Honors Chapter for the 2017-2018 academic year. With the designation came eligibility for a chapter honor roll scholarship to cover the cost of one student to participate in the 2018 Global Leadership Summit in November. Beta Gamma Sigma is an honor society that recognizes business students at the top five percent of business school programs worldwide accredited by AACSB International – The Association to Advance Collegiate Schools of Business. BGS members go on to serve in critical leadership roles in corporate, entrepreneurial, government, non-profit, and academic sectors. Members currently reside in all 50 U.S. states and more than 190 countries. Beta Gamma Sigma adds value to the Carson College through sponsoring business industry treks and other professional development opportunities.

Alumni

Ronald J. Shurer II (’01 Bus. Admin.) received the Medal of Honor for gallantry for actions he took in 2008 as a staff sergeant in the United States Army. The Medal of Honor is awarded by the president, in the name of Congress, to members of the armed forces who distinguish themselves conspicuously by gallantry and intrepidity at the risk of their own lives above and beyond the call of duty.
Read the White House statement.
Read the WSU press release.

Nina Wooten (’14 Mktg.), director of demand generation at DiscoverOrg, published “How Motherhood Made Me a Better Marketer (and Vice-Versa)” in the May 8, 2018, issue of Chief Marketer. Wooten discusses several insights gained from work experience and raising her kids that have been mutually beneficial in both realms.

Faculty/Staff

Mark Beattie, associate vice chancellor for academic affairs at WSU Everett, was featured by the Office of the Provost in the October 19 issue of News and Events. Beattie was highlighted as a member of the Provost Leadership Academy.
Read more about how Beattie is fostering a new generation of Cougs at WSU Everett.

Bamboo Chen, assistant professor of hospitality business management at WSU Vancouver, recently received $70,000 from the Ministry of Science and Technology of Taiwan to support research examining the usage and adoption of mobile payment technology by the hospitality industry and guests. Chen and his research colleague from the National Kaohsiung University of Hospitality and Tourism will interview and survey restaurant and hotel managers, as well as international tourists and local guests, in Taiwan. Chen also has three recent publications:

Huang, W.-J., & Chen, C.-C., Lai, Y. M. (2018). “Five-Star Quality at Three-Star Prices? Opaque Booking and Hotel Service Expectations.” Journal of Hospitality Marketing & Management, 27(7), 833–854.

Huang, W.-J., Hung, K., & Chen, C.-C. (2018). “Attachment to the Home Country or Hometown? Examining Diaspora Tourism Across Migration Generations.” Tourism Management, 68, 52–65.

Chen, C-C. (2018). “Examining Stress Relief Benefits of Tourism Experiences: A Study of American Workers.” Tourism Analysis, 23(3), 421–426.

Kunter Gunasti, assistant professor of marketing, recently published three research articles:

“Is a $200 Nordstrom Gift Card Worth More or Less than a $200 GAP Gift Card? The Asymmetric Valuations of Luxury Gift Cards” in the Journal of Retailing, coauthored with E. Baskin.

“How Associations Between Products and Numbers in Brand Names Affect Consumer Attitudes” in the Journal of Brand Management, coauthored with T. Ozcan.

“Original Brands in Competition Against High Quality Copycats” in the European Journal of Marketing, coauthored with H. Nguyen. Gunasti also received the American Marketing Association’s Best Paper Award in the Food, Health, and Nutrition Track.

Dogan Gursoy, professor of hospitality business management, was the keynote speaker at the Second International Congress on Future of Tourism: Innovation, Entrepreneurship, and Sustainability, and has four papers accepted for publication:Gursoy, D. (2018). “A Critical Review of Determinants of Information Search Behavior and Utilization of Online Reviews in Decision-Making Process.” International Journal of Hospitality Management.

Xu, X., Liu, W., & Gursoy, D. (2018). “The Impacts of Service Failure and Recovery Efforts on Airline Customers’ Emotions and Satisfaction.” Journal of Travel Research.

Modica, P. D., Altinay, L., Farmaki, A., Gursoy, D., & Zenga, M. (2018). “Consumer Perceptions Towards Sustainable Supply Chain Practices in the Hospitality Industry.” Current Issues in Tourism, 1-18.

Chen, K. C., Gursoy, D., & Lau, K. L. K. (2018). “Longitudinal Impacts of a Recurring Sport Event on Local Residents with Different Level of Event Involvement.” Tourism Management Perspectives, 28, 228–238.

Professor Robert Harrington, academic director for the Carson College of Business at WSU Tri-Cities, was a keynote speaker presenting “Hospitality Business: Industry Overview and Business Model” at the 2018 Joint Parks and Recreation Commission meeting, September 27 in Richland, Washington. He and Executive Chef Jamie Callison gave two invited presentations: “Beer Styles and Food Pairing” at the USDA tour for Chinese delegation on September 19 in Moscow, Idaho, and “Pairing to the Terroir—Food and Beer Pairing” at the Grain Gathering conference on July 26 in Mount Vernon, Washington. Harrington has four papers accepted for publication:

Thielemann, V. M., Ottenbacher, M. C., & Harrington, R. J. (2018). “Antecedents and Consequences of Perceived Customer Value in the Restaurant Industry—A Preliminary Test of a Holistic Model.” International Hospitality Review, in press.

Herdenstam, A., Nilsen, A., Ostrom, A., & Harrington, R. J. (2018). “Training of Sommeliers—Dialogue Seminar and Repertory Grid Method in Combination as a Pedagogical Tool.” Journal of Gastronomy and Food Science, 13, 78–89.

Harrington, R.J., Hammond, R., Ottenbacher, M.C., Chathoth, P. & Marlowe, B. (2018). “From Goods-Service Logic to a Memory-Dominant Logic: Demand-Side Strategy Research and Application in Hospitality.” International Journal of Hospitality Management, 76, Part A, 252–260.

Harrington also has four accepted book chapters:
Chathoth, P. K., Ungson, G., Harrington, R., Altinay, L., Chan, E. & Okumus, F. (2018). “Conceptualization of Value Co-Creation in the Tourism Context.” In Presbensen, N. K., Chen, J, & Uysal, M. (Eds.), Creating Experience Value in Tourism, 2nd edition, CABI, pp. 31–43.

Harrington, R.J., Ottenbacher, M., Marlowe, B., & Siguda, U. (2019). “Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements.” In Sigala.

M. & Robinson, R. (Eds), “Management and Marketing of Wine Destinations: Theory, Practice and Cases,” Volume 2, Chapter 34, in press.

Harrington, R.J., Ottenbacher, M. & Marlowe, B. (2019). “Malaysian Gastronomic Tourism—Its Importance, Satisfiers, Dis-Satisfiers and Delighters.” In Dixit, S.K. (Ed.), The Routledge Handbook of Gastronomic Tourism, Chapter 17, in press.

Jeff Joireman, associate professor of marketing, and coauthors have a research article accepted for publication:
Min, H., Joireman, J., & Kim, J. (in press) “Understanding Why Anger Predicts Intention to Complain Among High But Not Low Power Customers: A Test of Competing Models.” Journal of Business Research 95, Feb. 2019, 93–102.

Babu John Mariadoss, associate professor of marketing, earned several recognitions including being appointed associate editor for the European Journal of Marketing; received the 2018 Louis W. Stern Award from the American Marketing Association for his article published in the Journal of Marketing Research, coauthored “Uncle Sam Rising: Performance Implications of Business-to-Government Relationships” accepted for publication in the Journal of Marketing, and received the 2018 Exceptional Service to the WSU Office of Research Award.

Tom Tripp, senior associate dean for academic affairs, was recently appointed as the Rom Markin Endowed Leadership Chair in Business. The endowment permanently honors Markin for his many accomplishments and contributions to higher education, Washington State University, and the Carson College of Business.
Read more about Tripp’s appointment.

Previous Editions’ Points of Pride