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Dividend The official online magazine of the Carson College of Business

A Message from Interim Dean Debbie Compeau – December 2023

Dear friends,

With the holiday season approaching, it feels appropriate that this issue of eDividend is focused on the myriad ways students and alums use their business training to give back to their communities.

One of the most remarkable attributes of the Carson College is its globally engaged community of business professionals that creates value for others by paying forward talent, insights, expertise, networks, and opportunities.

In fact, creating value for others is a tenet of the college. The practice of paying it forward is part of the Carson Career Amplifier program’s cocurricular activities and creates a philanthropic mindset in our students.

In this issue, you’ll see the different ways in which the Cougar spirit is manifested through the innovative work of students, alums, and faculty.

The power of community is evident throughout the features in this issue. Our faculty feature showcases how Assistant Professor Bitty Balducci shared her teaching talents with Romanian students who had never role-played a simple business transaction. In addition to bringing Coug-style engagement to students, the time Balducci spent with peers at universities and corporations in the country laid the groundwork for international collaboration for years to come.

Our features on alums Taras Ogiychuk (’93 MBA) and Tina Zingmark (’22 EMBA) are examples of our graduates using their talents and professional skills to benefit the communities in which they live and work.

With his country gripped by war, Ogiychuk has allowed many of his ongoing ventures to become dormant, allowing him to turn his business skills toward humanitarian aid and reconstruction in his native Kharkiv.

As a business college, we are particularly proud of the value a graduate degree can bring to ambitious students and alums who wish to push their careers to the next level. Thanks to our executive MBA program, Zingmark was able to launch her new finance career with Adobe and found an opportunity to give back to the college by joining its National Board of Advisors.

Meanwhile, WSU kicker Dean Janikowski is already using skills gleaned in the Carson College’s online MBA program to increase donations to the charitable organization founded in his mother’s name, the Heather Janikowski Foundation, while successfully leveraging his status as a student athlete and social media influencer.

Other features demonstrate the dedication of the IRS’s Criminal Investigation Division, who introduced students to unique career opportunities in forensic accounting, and Carson alums, faculty, and staff, who mentored students at our first Women in Business networking event. In a recap of our signature events, you’ll also see the support of industry professionals who volunteer their expertise and insights on critical business trends our graduates will soon be facing.

There are many ways to give back to your community if you are motivated by the value of your degree and want to support Carson College programs. I invite you to consider how you might contribute to students’ personal and professional success in the coming season.

Go Cougs!

Debbie Compeau, Interim Dean

A Message from Interim Dean Debbie Compeau – August 2023

Dear friends,

I’m excited to contribute my first eDividend message since transitioning to the role of interim dean in July. Our former dean Chip Hunter, who led the Carson College for nearly nine years, has been appointed dean of Temple University’s Fox School of Business in Pennsylvania. We wish Chip well in his new role, and I look forward to building on the foundation he set during his tenure.

In this issue of eDividend, I’m pleased to showcase the many dimensions of innovation in the Carson College of Business. Our students continue to impress us with their innovative ideas and talents. As our recent 2023 Gen Z Spotlight Report shows, making money is not this generation’s sole focus for successful lives and careers; they are eager to do something that gives them a sense of purpose. You’ll see this mentality reflected in our feature highlighting some award-winning concepts our students presented in this year’s Business Plan Competition. Their web platforms and mobile apps improving campus safety, foster care resources, and non-emergency transportation businesses demonstrate a strong commitment toward using technology for social good.

Our feature on undergraduate Felicia Adesope also aligns with this theme. She’s researching how social media and technology correlate to an increase in mass shootings. Her work aims to provide social media and technology companies with best practices to help law enforcement detect threats of mass shootings before attacks occur.

As a college, we continually explore the value of technological innovation in our teaching and research efforts. Our WSU Entrepreneurship Skills and Knowledge Accelerator (WESKA) feature emphasizes the growth of this program designed to help graduate students from nonbusiness disciplines grow their knowledge of core entrepreneurial concepts. Many of their entrepreneurial ideas relate to technology for social good, as you’ll see in the WESKA feature referencing program participants who launched BioNutra, a successful nutrition business in Tanzania.

Our faculty research feature examines how inventors can affect a company’s innovation following a product failure. Amrita Lahiri found that inventors with more collaborative strength and a long tenure within a company are likely to reduce the propensity of drug innovation following failure, whereas those with low tenure increase it. This is but one example of how faculty are creating new knowledge about processes of innovation in organizations.

We remain focused on equipping graduates with marketable skills that bring value to businesses and communities in Washington state and the world. Our feature on alumna Carter (Marks) Wiggins highlights how our quality programming helped her build a career in Napa Valley’s wine industry. Executive MBA alumnus Jason Hostetter’s story illustrates the leadership and innovation he brings to the Pennsylvania’s electric and power industry.

I look forward to working with you to ensure our programs are highly sought after and continue to prepare our students for the increasingly complex and evolving world of business.

Go Cougs!

Debbie Compeau, Interim Dean

A Message from the Dean – March 2023

Dear friends,

Watching our students walk across Beasley Coliseum’s stage during graduation is a highlight of the academic year for me.

For some students, earning that diploma was a real struggle, while others never doubted they would graduate. Whatever their circumstances, witnessing students’ joy and sense of accomplishment reminds us of how the Carson College of Business influences lives through education.

As I write this message, we are just seven weeks away from WSU’s spring commencement. This year, I’m proud that we’ll be graduating the first class of The Next Carson Cougs.

Seven years ago, I asked our faculty what it would take for the Carson College to become the No. 1 choice for undergraduate students seeking a business degree from a Pacific Northwest university. Faculty members responded enthusiastically to the challenge, taking ownership of the question and pushing for changes in our undergraduate business education. The result was The Next Carson Coug program.

Revising our curriculum was not a top-down process. A taskforce of faculty and staff led the work, and we repeatedly reached out to alumni and industry partners for feedback on how we could increase students’ professionalism and career readiness while continuing our strong academic reputation.

Besides the valuable input, many of you also have contributed to the Carson College Fund, which supports undergraduate education. Among other things, the fund has helped us reduce class sizes, resulting in higher student expectations and class participation.

In this issue of eDividend, you’ll hear from graduating seniors Dan Mauk and Brian Patrick about how the Carson College prepared them for careers. You’ll also meet Paulina Gastelum, who talks about her family’s migrant roots in agriculture and how her executive MBA studies prepared her for a chief executive role in the agribusiness industry. In addition, we’ll take you into a classroom for a look at faculty-written business case studies.

We recently took the pulse of the region’s business community with the 2023 Business in the Northwest report. Last year, the business community combatted inflation, supply chain, and labor issues, while employees prioritized a desire for higher salaries and better work-life balance. Despite these challenges, our report found both business leaders and employees are cautiously optimistic as they look toward the next three years, though less so compared to pre-COVID levels.

Whether you’re in Pullman on May 6 for the spring commencement, or elsewhere, I hope you’ll take a moment to remember your own graduation day and celebrate the value of an education from WSU and the Carson College of Business.

Go Cougs!

Chip Hunter, Dean

A Message from the Dean – December 2022

Some of you have heard me tell stories about my dad, Larry Hunter. He became the first person in his family to earn a four-year degree, and it opened up a lifetime of opportunities for him. At the Carson College of Business, the education we provide continues to open doors for our students—including people whose families haven’t previously benefitted from higher education.

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A Message from the Dean – August 2022

This month, the Carson College of Business marks a significant milestone: Students who were freshmen when we launched The Next Carson Coug curriculum are beginning their senior year. While we continue to focus on the academics that produce graduates with strong core competencies, students also start taking part in career development activities as freshmen, opening doors to better job placement after graduation.

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A Message from the Dean – December 2021

At the Carson College of Business, our strength comes from the power of our community—not only our faculty, staff, and students, but the 38,000-plus alumni and friends who share our vision for providing a first-class business education and contributing to a diverse and vibrant Pacific Northwest economy. Alumni from around the globe have told me how their time as WSU business students led to lifelong friendships and professional networks. In so many ways, Carson alumni and friends of the college pay these experiences forward. I see the powerful legacy your gifts create.

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A Message from the Dean – August 2021

The Carson College of Business welcomes students back to campus with a sense of gratitude and renewal. For the ingenuity, dedication, and hard work that allowed us to continue the college’s mission of teaching, research, and engagement with the business community during a global pandemic, I am thankful. For the return to in-person instruction, I am full of anticipation.

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