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Dividend The official online magazine of the Carson College of Business

Message from the Dean – March 2018

Dear friends,

One of our goals in the Carson College of Business is to expand our business offerings in innovative formats that will help meet the growing needs of WSU students who do not major in business. These students benefit not only from our events such as the Business Technology Symposium (attended by 118 non-business majors in 2017), but also from classes such as Introduction to Business, in which 83 percent of students are non-business majors, or Introduction to Financial Accounting, in which 42 percent are non-business majors.

Our Personal Finance class is so popular across the University that we recently had to open additional sections to accommodate over 100 additional nonbusiness students, and we still had a waiting list. With the help of investors in our Dean’s Catalyst Fund, we are creating a state-of-the-art version of the course that will be available online and from there, we will design further programming on our campuses to bring together our business majors with other Cougs. The idea is that our CCB majors interested in financial services will prepare for jobs in part by working with students who are more like the customers they plan to serve—and the students beyond the Carson College will learn from their peers. We hope to add mentors from industry to the mix and work together to develop new paths to career and life success for WSU students in and beyond the Carson College.

In this issue of eDividend, we showcase examples of other collaboration that extends business education beyond our walls. Working with various partners, we offer premier programs such as the online MBA and Executive MBA programs, which U.S. News and World Report recently ranked 12th nationally for best online MBA programs and 8th for best online MBA programs for veterans. You’ll read about the Center for Entrepreneurial Studies expanding into a new space, launching several new programs, and hiring a new student venture manager. Our CES works with faculty and WSU students in engineering, communications, agricultural and life sciences, and more, helping them to think creatively about taking their ideas to market. It’s not always business students who win our annual Business Plan Competition!

We depend on experts inside and outside of our community to contribute fresh and timely business insights that educate and inspire. You will see the relevance and impact of such expertise highlighted in an article on the Hoops Tax Institute forum and in a feature showcasing  Kimberly Houser and Debbe Sanders’ research on the IRS unfairly mining data and probing social media during tax audits. Additionally, several features detail how alumni guest lectures and panel presentations, such as the discussion on career opportunities for women in underrepresented fields, benefit not only business students but anyone who participates.

We will continually offer opportunities to all WSU students, the WSU community at large, and the public, that honor our commitment to bring premier business education to all who seek it.

Have a great spring, and Go Cougs!

Chip Hunter, Dean

Mac & Jack’s Brewing Company Informs Beverage Management Students

WSU students in Jim Harbour’s beverage management class literally tasted knowledge during a special visit from Mac Rankin, cofounder of Mac & Jack’s Brewing Company. Known as the godfather of craft brewing throughout the Pacific Northwest, Rankin poured small samples of his company’s most successful beer varieties while sharing his best business practices with future beverage professionals. » More ...

Executive MBA Alumnus Jason Gesser Serves WSU

Anyone who has followed Washington State University football over the past two decades knows the name Jason Gesser (’02 Comm., ’17 EMBA). Gesser’s storied career as WSU’s starting quarterback includes leading the Cougars to a PAC-10 championship in 2002 and a trip to the 2003 Rose Bowl; he ranks in the top five in most passing categories and has the second most wins of any quarterback in WSU history. » More ...

Panelists Discuss Career Opportunities for Women in Underrepresented Fields

Just as in many of the STEM fields, women are underrepresented in the fields of finance, entrepreneurship, and management information systems (FEM). To provide WSU’s female students with information about the great career opportunities available in FEM fields, the Carson College of Business hosted a panel of seven successful women professionals to share their stories on taking charge of their own career success in various FEM sectors. » More ...

Hoops Taxation Institute Hosts Tax Expert Thomas Neubig

Never was there a more opportune time to offer WSU students an opportunity to learn about the economic and political issues affecting major federal tax reform than in late November 2017, a few weeks before Congress passed the most sweeping tax overhaul in the past three decades. Charged with the mission of promoting the importance and understanding of tax theory and current tax issues, the Hoops Institute of Taxation Research and Policy hosted guest speaker Thomas Neubig, founding member of the Tax Sage Network, to discuss economic and political issues and tradeoffs involved in tax reform. » More ...