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Dividend The official online magazine of the Carson College of Business

Mycah Harrold: Doctoral Candidate Studies How Social Norms Influence Women’s Purchases

Doctoral Student Mycah Harrold looked at how identifying as feminist influenced women’s purchases of beauty-related products. The findings were surprising: Women who identified as feminists placed more value—and spent more—on items such as makeup, grooming products, and other accessories than their non-feminist peers.

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