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Dividend The official online magazine of the Carson College of Business

Ph.D Corner – Director’s Message

As this issue of eDividend is focusing on entrepreneurship, I am reminded how the career of a Ph.D. student and ultimately, a faculty member, becomes very entrepreneurial in nature. A professor’s opportunities are often only limited by imagination and creativity. We have tremendous flexibility in our courses regarding what we teach, how we present the information, and how we engage and assess students. We typically choose our own research topics, which allows us to explore our passions in great depth. Coinciding with all of this freedom and flexibility is the responsibility to treat our students well, achieve our research goals, and act professionally and ethically. Very much like a successful entrepreneur, the student who decides to pursue a Ph.D. represents a rare breed of individual that has enough self-discipline to work on unstructured projects and achieve goals without being managed.

Entrepreneurship itself is a theoretical subfield within the broader academic discipline of management. Several of our Ph.D. students have either focused on or minored in the entrepreneurship area. We have several faculty who specialize in this area, and several of our students have assisted the WSU Center for Entrepreneurial Studies with the WSU Business Plan Competition and other events. WSU and other quality schools offer entrepreneurship majors at the undergraduate level, and several of our Ph.D. students have pursued faculty positions at those schools.

Finally, I’d like to mention that I had the pleasure of participating in this summer’s WESKA program led by Arvin Sahaym, coordinator for the Ph.D. Program in management. We taught business concepts to graduate students from non-business fields, with the goal of helping them learn how to commercialize their ideas and inventions. This was a wonderful outreach opportunity for the Carson College to work with graduate students from other disciplines. And, who knows?—perhaps some joint research projects will percolate from this effort.

Go Cougs!

Chuck Munson,

Ph.D. Program Director

Ph.D Corner – Director’s Message

Dear friends,

As we wind down the semester, our doctoral candidates displayed their research presentation skills during the 3 Minute Thesis Competition (3MT®), an annual research communication competition sponsored by the WSU Office of the Provost. Students have three minutes and just one slide to present a concise, compelling summary of their thesis, explaining its significance to a non-specialist audience. Each college holds its own challenge, with the winners advancing to the University competition March 28.

This year, six students competed from the following disciplines, with Yaou Hu taking first place and the People’s Choice Award in the Carson College:

Hospitality Business Management

Yaou Hu: (1st Place – $1,000 prize/People’s Choice Award – $500 prize) Dissertation title: Reexamining Relationship Marketing in Service Context: The Role of Customers’ Attitude Toward Relationship Marketing
Ruiying Cai: (Runner Up – $500 prize) Dissertation title: The Effects of Color Brightness of Food Picture on Consumers’ Food Evaluations and Purchase Intention

Operations Management

Aishajiang Aizezikali: Dissertation title: Pricing Decision Support Heuristics for Small Enterprises with Perishable Assets


Guanzhong Pan: Dissertation title: Pre-Announcement Premium
Yoshiki Shimizu: Dissertation title: Back to the Futures: When Short Selling is Banned


Scott Connors: (Runner Up – $500 prize) Dissertation title: Fostering and Leveraging Consumer Brand Relationships: A Psychological Distance Perspective


I am also proud to report we have three top placements so far from this year’s graduating class; in fact, we have our first “aspirant” placement in about a decade (Ivey Business School). You will see these listed on the Ph.D. Corner webpage, along with a profile on Ismail Karabas, a marketing doctoral candidate, who received the 2017 Outstanding Graduate Student Teaching Award. Karabas was recognized for capturing students’ attention in an engaging way and for his overall approachability. Learn more about our outstanding doctoral students and programs in the August edition of eDividend.

Chuck Munson, Ph.D. Program Director