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Dividend The official online magazine of the Carson College of Business

Ph.D Corner – Director’s Message

Dear friends,

As we wind down the semester, our doctoral candidates displayed their research presentation skills during the 3 Minute Thesis Competition (3MT®), an annual research communication competition sponsored by the WSU Office of the Provost. Students have three minutes and just one slide to present a concise, compelling summary of their thesis, explaining its significance to a non-specialist audience. Each college holds its own challenge, with the winners advancing to the University competition March 28.

This year, six students competed from the following disciplines, with Yaou Hu taking first place and the People’s Choice Award in the Carson College:

Hospitality Business Management

Yaou Hu: (1st Place – $1,000 prize/People’s Choice Award – $500 prize) Dissertation title: Reexamining Relationship Marketing in Service Context: The Role of Customers’ Attitude Toward Relationship Marketing
Ruiying Cai: (Runner Up – $500 prize) Dissertation title: The Effects of Color Brightness of Food Picture on Consumers’ Food Evaluations and Purchase Intention

Operations Management

Aishajiang Aizezikali: Dissertation title: Pricing Decision Support Heuristics for Small Enterprises with Perishable Assets

Finance

Guanzhong Pan: Dissertation title: Pre-Announcement Premium
Yoshiki Shimizu: Dissertation title: Back to the Futures: When Short Selling is Banned

Marketing

Scott Connors: (Runner Up – $500 prize) Dissertation title: Fostering and Leveraging Consumer Brand Relationships: A Psychological Distance Perspective

 

I am also proud to report we have three top placements so far from this year’s graduating class; in fact, we have our first “aspirant” placement in about a decade (Ivey Business School). You will see these listed on the Ph.D. Corner webpage, along with a profile on Ismail Karabas, a marketing doctoral candidate, who received the 2017 Outstanding Graduate Student Teaching Award. Karabas was recognized for capturing students’ attention in an engaging way and for his overall approachability. Learn more about our outstanding doctoral students and programs in the August edition of eDividend.

Chuck Munson, Ph.D. Program Director

March 2018 – New Hires

Michelle Chapman (’94 Edu., ’01 M.A. Ed.), a third-generation Coug, is the new scholarship/internship coordinator for the Carson Center for Student Success. A former teacher of 15 years, ranging from middle school to college students, she later transitioned to working for local businesses learning sales, marketing, international business, customer service, and human resources.
Chalayne Foster joined the Office of Development as a new development coordinator and external engagement manager. She oversees the National Board of Advisors and assists with event cultivation opportunities. She is a first generation college graduate and earned her bachelor of science in exercise science and health from the University of Idaho. Her diverse background includes many years of experience working in hospitality, customer service, social media, and marketing management.
Eric Hollenbeck (’09 MBA) is the new communications manager for research in the Office of Marketing, Communications, and Events. He earned his bachelor of science in political science from the University of Idaho. Prior to joining the Carson College of Business marketing communications team, Hollenbeck was the marketing coordinator at Gritman Medical Center and a member of the hospital’s leadership team. He has served on advisory committees for Gritman’s Light a Candle Program, which provides support services to Whitman and Latah County residents who have cancer, and the City of Moscow’s Officer Newbill Kids Safety Fair, an annual event focused on family health and safety on the Palouse.
Suzanne L’Amoureux is the new director of the online MBA program and a clinical assistant professor in the Department of Hospitality Business Management. She was previously the associate director of student affairs and chief spokesperson for the online MBA at the University of North Carolina, where she developed program strategy for more than 900 online students worldwide. From 2013 to 2015, L’Amoureux applied her executive leadership experience as an assistant director in the Office of Career Services for the University of Maryland’s Smith School of Business, a title she held after she earned her master of business education and master of public policy while on campus.
Angela Lenssen joined the Office of Development  as the new development coordinator and manager of annual giving and stewardship. She has worked at WSU for over six years in marketing and promotions with Summer Session and the University of Idaho/WSU School of Food Science. Since earning her bachelor of science in communications/advertising from the University of Idaho, she has worked in marketing, communications, public relations, and event coordination. Lessen grew up on the Palouse and lives in Pullman with her husband Dwayne and three children. She enjoys photography, music, and volunteer work.
Josue Rodriguez is a new career consultant in the Carson Center for Student Success. He earned both his bachelor of arts in political science and his master of education from Portland State University. His work centers on the importance of integrating both career development and academic achievement for undergraduate students to help them achieve their goals. His background in various student support roles at University of Idaho and Portland State University has given him a broad perspective of how to prepare students for not only graduation, but also for their careers.

March 2018 – Research & Popular Press

Career Development Can be an Invaluable Retention Tool — but Only if Done Right

Jesus Bravo, clinical associate professor of management, information systems, and entrepreneurship at WSU Vancouver, is featured in Riia O’Donnell’s article published in the February 20, 2018 issue of HR Dive. Bravo discusses promote career development opportunities/programs by tying them with opportunities for promotion within the organization.

New WSU Program Aims for Innovation in Senior Living

Scott Eckstein, clinical assistant professor and senior living executive in residence at WSU Everett, discusses the new WSU Institute for Senior Living’s vision to help the senior living industry keep pace with the evolving needs of seniors in his article published in the February 15, 2018, issue of the Spokane Journal of Business.

Hiring Ex-Offenders: Learning from Experience

Jerry Goodstein, professor of management, information systems, and entrepreneurship at WSU Vancouver, discusses why some organizations choose to hire ex-offenders in his article published January 2, 2018, in HR People + Strategy. Goodstein also discusses reasons to consider giving ex-offenders an opportunity to fill seasonal positions in his article, “Give Ex-Offenders a Second Chance This Holiday Season,” published on the November 22, 2017, in The Seattle Times.

What Do Millennials Want from Their Wine?

Rhonda Hammond, assistant professor of hospitality business and wine business management at WSU Tri-Cities, discusses the wine characteristics and preferences millennials prefer in her article published in the January 30, 2018, issue of Money Inc.


IRS Violating Privacy laws; Must Do Better

Kimberly Houser, associate professor of business law, discusses the IRS’s use of data analytics and social media to audit taxpayers as a direct violation of privacy rights breaching several federal statutes designed to prevent government intrusion in her op ed published in the January 20, 2018, issue of The Hill.

Additional media coverage on Houser’s and Accounting Professor Debbe Sander’s research on this topic includes:

“2 Ways the IRS May Be Stalking You on Social Media and How to Avoid Being Singled Out”, September 11, 2017, Inc.

“WSU Professor Says IRS is Breaking Privacy Laws by Mining Social Media”, August 25, 2017, The Spokesman Review.

“IRS to Relaunch More Secure Data Retrieval Tool for 2018-19 FAFSA”, August 30, 2017, CSO Online.

“The IRS is Probably Looking at Your Dumb Tax Tweets”, August 31, 2017, Lifehacker.

“WSU Professor Says IRS is Breaking Privacy Laws”, August 29, 2017, The Daily Evergreen Newspaper.

“WSU Professor Says IRS is Breaking Privacy Laws”, August 29, 2017, Fair Tax.

“IRS Using Social Media To Target Taxpayers – Is Against Federal Law”, August 29, 2017, American Lookout.

“Washington State University Professor Says IRS is Breaking Privacy Laws by Mining Social Media”, August 28, 2017, Privacy Blog.

The IRS Is Mining Taxpayer Data On Social Media In Violation Of Federal Privacy Law”, August 28, 2017, Law and Tax Professor Blog.

“IRS Breaking Law by Mining Data, Probing Social Media, Says WSU Professor”, August 23, 2017, Washington State University News.

“Is the IRS Use of Social Media to Establish Audit Targets Legal”, August 30, 2017, Allen Barron Business Advisory.

“Tax on USA Uses Data Mining and Predictive Analytics”, January 9, 2017, Center for Strategic Assessment and Forecasts.

“WSU Professor Says IRS is Breaking Privacy Laws by Mining Social Media”, August 25, 2017, Right Mind.

“The Use of Big Data Analytics by the IRS: Efficient Solutions or the End of Privacy as We Know It?”, September 7, 2017, The Government Lab.

“The IRS Might Be Cyberstalking You”, September 6, 2017, Klasing Associates.

“The IRS Is Mining Taxpayer Data On Social Media In Violation Of Federal Privacy Law”, August 29, 2017, Law and Social Media Word Press.

“Poker Players Should be Aware of the IRS Using Social Media to Collect Information”, August 30, 2017, Card Players News Team.

“IRS to Relaunch More Secure Data Retrieval Tool for 2018-19 FAFSA”, September 25, 2017, Tech Fish News.

“Is the IRS Searching Social Media for Proof of Poker Payouts?”, August 31, 2017, American Card Room Blog.

“US Tax Inspectorate Uses Data Mining and Predictive Analytics”, August 30, 2017, Steemit.

“The IRS is Breaking the Law?”, September 7, 2017, PGI Agency.

“Are You Are Being “Liked” by the IRS”, October 3, 2017, Tax Expert Blog.

The IRS Decides Who to Audit by Data Mining Social Media”,  August 29, 2017, Slashdot News.

“IRS Data Mining Could Snare Unwary Poker Players”, September 12, 2017, Stock Prices Now.

“IRS is Mining Taxpayer Data on Social Media”, September 21, 2017, Westlake Legal Group.

“IRS Social Media Data Mining for Auditing ‘Violates Federal Law’”, August 30, 2017, BreitBart Journal.

Houser also spoke at two global conferences on her big data/predictive analytics research including the Intelligent Future at Ignite speaker series at the South by Southwest (SXSW) Conference in Texas and the SAGE Ocean speaker series at the Sage Publishing conference in London.

Photo by Michael Guilfoil, ’76.

Higher Ed MBA Programs Flex Their Muscle: B-Schools Boost Online and Part-Time Offerings to Attract Busy Professionals

Cheryl Oliver, assistant dean for graduate and online programs, discusses redesigning MBA programs to stay competitive in an article by Dawn Papandrea published in the January 22, 2018, issue of University Business. Oliver was also featured in Michael Guilfoil’s article, “Front & Center: Seeing Others Succeed Motivates WSU Administrator,” published in the February 26, 2018, issue of the Spokesman Review. Guilfoil’s article highlights Oliver’s career path that led her to her current position, her passion for helping others reach their potential, and details about the college’s online MBA programs.

Ambassador’ Training Key to Keeping Star Employees

Jenni Sandstrom, clinical assistant professor of hospitality business management, shares insights on training hotels can provide employees to ensure employee success and retention in her article published in the November 22, 2017, issue of the Spokane Journal of Business.

Want to Bolster Your New Year’s Resolution? Ask, Don’t Tell

David Sprott, senior associate dean for research, shares research insights on the question-behavior effect that may be a perfect way to keep New Year’s resolutions in his article published in the January issue of Money Inc. Sprott also discusses how brick-and-mortar retailers can give customers a unique and innovative in-store experience that will keep holiday shoppers coming back for more in his article, “How to Drive Shoppers Back In-Store This Holiday Season” published in the December 6, 2017, issue of Money Inc.