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Dividend The official online magazine of the Carson College of Business

March 2022 – Research & Popular Press

“Should Younger Adults Get a Financial Advisor?”

Jedidiah Collins, an adjunct faculty member in the Department of Finance and Management Science, was featured in a December 1, 2021, CreditDonkey article about investing in your 20s.

“Vaccines, Supply Chain Issues and Shipping Delays Fuel Return to In-Store Holiday Shopping”

Joan Giese, associate professor (career track) in the Department of Marketing and International Business was featured in a November 16, 2021, NBC News report about the college’s annual holiday shopping survey. Information from the survey was also featured in other national and regional media, including Yahoo, Street Insider, KHQ-TV in Spokane, Pullman Radio, Spokane Journal of Business, and the Spokesman-Review.

“The Impact of the Pandemic on the Tourism and Hospitality Industry”

Dipra Jha, scholarly associate professor and assistant director in the School of Hospitality Business Management, was featured in Brandon Steele’s February 1, 2022, podcast for MainSail Financial Group. Jha discussed the pandemic’s impacts to the industry as well as expectations for recovery.

Jha was also featured in WalletHub’s “Best Credit Cards for International Travel 2022,” with tips about what to look for in a credit card used for foreign travel.

In the “Global Virtual Classroom Project with Washington State University” episode of Higher Education in Ukraine, Jha was interviewed about a collaborative effort with Sumy State University in Ukraine. The podcast aired February 2, 2022.

“WSU Study: Some People More Sensitive to Webcams than Others”

Research by Kristine Kuhn, associate professor in the Department of Management, Information Systems, and Entrepreneurship, was featured in Amanda Arden’s January 5, 2022, report on KOIN 6 TV in Portland. Kuhn found that self-conscious people dislike Zoom meetings the most, while less self-conscious people don’t mind them as much. Her work was also featured in a January 4, 2022, report by NBC Right Now, “Zoom Meeting Anxiety Doesn’t Strike Everyone.”

“One Rotten Apple Can Spoil All the Rest”

Soobin Seo’s research was featured in Tim York’s November 8, 2021, story in The Packer. Seo, assistant professor of hospitality business management at WSU Everett, discussed how a food safety crisis at one restaurant made people hesitant to eat at other restaurants, even though they were not directly involved in the event.

December 2021 – Research & Popular Press

“Google Play Academy Testimonial”

Chris Cooney, assistant professor in the Department of Management, Information Systems, and Entrepreneurship, shared his testimonial about using Google Play Academy for student instruction on the Google Play website in October, 2021.

“Cyber Ways: The Quest for Complete Security”

Robert Crossler, associate professor and chair of the Department of Management, Information Systems, and Entrepreneurship, was featured on the October 14, 2021, episode of Cyber Ways, a cybersecurity podcast hosted by Tom Stafford and Craig Van Slyke.

“Over 95% of Kadlec Employees Complied With Vaccine Mandate, Official Says”

Dogan Gursoy, Taco Bell Distinguished Professor in Hospitality Business Management, discussed his findings in a study of 800 people nationwide between February and May 2021, and their attitudes about getting vaccinated against COVID-19 in Ellie Nakamoto-White’s article published October 18, 2021, on YakTriNews.com.

“Leading with Lou—LinkedIn Live”

Jerry Goodstein, a retired professor in the Department of Management, Information Systems, and Entrepreneurship at WSU Vancouver, joined a LinkedIn Live broadcast with Louis Carter on September 23, 2021, where he discussed the Giving Voice to Values: How to Speak Your Mind When You Know What’s Right and Become an Ethical Leader curriculum.

“Is Remote Work Good or Bad for Gen Z?”

Chip Hunter, dean of the Carson College of Business, was featured in Seattle Met in Malia Alexander’s September 10, 2021, article about remote work and its effect on Gen Z workers. Chance Townsend also cited the findings in his article “The Gen Z Perspective on Hybrid Work” published August 12, 2021, in PCMag India.

“How to Preserve Employee Morale During Cost-Cutting”

Jeff Joireman, professor and chair of the Department of Marketing and International Research, discussed morale during cost-cutting measures in a Phys.org article published July 12, 2021.

“When Will Travel Return to Normal?”

Byron Marlowe, Don Smith Distinguished Professor and director of the Wine and Beverage Business Management program, was interviewed for a story on travel trends during the pandemic for a July 21, 2021, story by Christopher Elliott in the Washington Post.

“Generation Gamble”

Kahlil Philander, an assistant professor of hospitality at WSU Everett who studies the gambling industry, was featured in an October 5, 2021, CNBC documentary on the risky financial behaviors of millennials and Gen Z.

“Senior Living: Communities of Care”

Nancy Swanger, founding director of the Granger Cobb Institute for Senior Living and associate dean of inter-college partnerships, was interviewed for a video produced by Argentum and dBase Media about the senior living industry. The video debuted September 14, 2021, at the Argentum Senior Living Executive Conference and Expo in Phoenix.

August 2021 – Research & Popular Press

Bitty Balducci

Ron Pimentel

“WSU Pullman to Offer Professional Sales Certificate Program”

Bitty Balducci, assistant professor in the Department of Marketing and International Business, and Ron Pimentel, director of the Professional Sales Certificate Program, were featured in a June 16, 2021, story by Saydee Phothivongsa in the Daily Evergreen. They discussed the expansion of the Professional Sales Certificate Program to Pullman. The program started at WSU Vancouver about 16 years ago.

“Study: Hospitality Workers’ Well-Being Suffered Greatly during Worst of Pandemic”

Chun Chu (Bamboo) Chen, an assistant professor in the School of Hospitality Business Management, was featured in a July 15, 2021, news broadcast by Tim Gordon at KGW8 News in Portland. Chen discussed his research on the psychological toll of COVID-19 on many young hotel and restaurant workers.

Chen’s research was also featured in:

“New Research from WSU Shows Many Leaving the Hospitality Industry,” July 15, 2021, Q13Fox Seattle.

“Pandemic Layoffs Pushed Hospitality Workers to Leave Industry—‘The Younger Generation Was Really Hit Hard,’” July 15, 2021, SciTech Daily.

“Pandemic Layoffs Pushed Hospitality Workers to Leave Industry,” July 15, 2021, Florida News Times.

“Your Eco-Friendly Hotel Might Not be so Green After All”

Christina Chi, professor in the School of Hospitality Business Management, was quoted in a March 30, 2021, article by Lilit Marcus in CNN Travel, where she discussed environmentally friendly practices in the hotel industry. Chi also gave an interview to the BBC on leisure travel in China during COVID-19.

“OK Boomer: 5 Surprising Insights into What Gen Z Workers Want in a Job”

Chip Hunter, dean of the Carson College of Business, was quoted in an April 27, 2021, article by Mark. C. Perna in Forbes, where he discussed what Gen Z employees are looking for in their jobs, and how organizations can attract top Gen Z talent. Hunter was also featured in an April 27, 2021, article by Aayat Ali in All Work Space, “Meeting the Needs of Gen Z Workers.”

Puget Sound Business Journal also ran a Carson College news release on the report on April 6, 2021, “Gen Z Employees Face Unique Pandemic Challenges.”

“2021 Best and Worst Places for 4th of July Celebrations”

Dipra Jha, scholarly associate professor and assistant director of the School of Hospitality Business Management, was quoted in a June 28, 2021, article by Adam McCann in WalletHub, discussing the effect of pent-up demand for travel on the 4th of July holiday.

Jha also provided tips on selecting the best cash back credit cards in a Credit Card Insider article by Brendan Harkness, “Best Cash Back Credit Cards of June 2021.”

“How to Preserve Employee Morale during Cost-Cutting”

Jeff Joireman, professor and chair of the Department of Marketing and International Business, was featured in a July 17, 2021, article by Phys.org. After cutbacks and layoffs, remaining employees were more likely to feel they were treated fairly if the companies invested in them, he says.

“Why It’s So Hard to Work with a Creative Genius”

Amrita Lahiri, assistant professor in the Department of Management, Information Systems, and Entrepreneurship, was quoted in a May 11, 2021, article by David Robson on BBC.com about potential pitfalls for startups that hire star employees.

“When Will Travel Return to Normal?”

Byron Marlowe, Don Smith Distinguished Professor and director of the Wine and Beverage Business Management program, was quoted in a July 21, 2021, news column by Christopher Elliott in the Washington Post. Marlowe discussed how health fears are still influencing family decisions on whether to travel.

“Student Startups Awarded $75,000 at WSU Business Plan Competition”

Marie Mayes, director of the Center for Entrepreneurship, was quoted in a May 4, 2021, article by Amy Edelen in the Spokesman-Review about the winners of the 18th annual WSU Business Plan Competition.

NBC broadcast affiliates KNDO23/KNDU 25 in Yakima and Richland carried a May 1, 2021, news release on their website, “Student Startup Teams Vie for $75,000 at WSU’s 18th Annual Business Plan Competition.”

The Spokesman-Review also featured the winner of the competition’s high school division, Zoe Sponseller, in a May 25, 2021, article, “Cultural Ties: Mead High School Student Creates Red Thread Unraveled to Benefit Chinese Adoptees.”

“Entrepreneurs, you could be making this fatal mistake in your startup pitch”

Benjamin Warnick, assistant professor of entrepreneurship at WSU Vancouver, was quoted in an April 29, 2021, article by Connie Lin in FastCompany, where Warnick discussed how entrepreneurs whose faces expressed happiness, anger, and fear during startup pitches were more likely to receive funding.

Warnick’s research was also discussed in an April 30, 2021, article in Psychology Today, “Putting on a Happy Face Can Backfire in Surprising Ways,” a May 10, 2021, article in The Ladders, “A Counter Intuitive Strategy May Help You Get More Investors for Your Business,” and a May 31, 2021, article in Forbes, “Get Happy: The Science of Emotions and How to Harness Them for Happiness.”

March 2021 – Research & Popular Press

“Building up Businesses and the Community”

Jamie Callison was featured in a December 21, 2020, article by William Spence in the Moscow-Pullman Daily News, where he discussed the Pullman Serves it Forward project he started to help low-income families by providing gift cards to local restaurants during the pandemic. The gift cards are purchased through donations and the effort also supports the local restaurant industry. Callison is the executive chef at the School of Hospitality Business Management and director of the Marriott Hospitality Culinary Innovation Center.

“Morning News Extra with Michelle Carter”

Michelle Carter was featured in a November 17, 2020, report with Mike Davis of KGMI Radio in Bellingham, where she discussed her work to increase gender equity among information systems faculty in the United States, including women’s career advancement to full professor. She was also interviewed by Abby Davis of the Daily Evergreen for the November 16, 2020 story, “Professor Seeks to Increase Number of Women Working in Information Systems.” Carter is an associate professor in the Department of Management, Information Systems, and Entrepreneurship.

KOMO Radio News Interview with Robert Crossler

Robert Crossler was featured in a December 7, 2020, broadcast with Sue Romero on KOMO Radio News in Seattle, where he talked about surveying parents and teens about their views on using contact tracing apps during the pandemic. Crossler is the Philip L. Kays Distinguished Associate Professor and chair of the Department of Management, Information Systems, and Entrepreneurship.

“As Enthusiasm for Black Friday Continues to Fade, COVID-19 May Bring an End to Big Shopping Holidays”

Joan Giese, clinical associate professor in the Department of Marketing and International Business, provided insights about the 2020 holiday shopping season and the college’s fourth annual retail survey which were quoted extensively in national and regional media, including online news outlets, newspapers, and TV news broadcasts, including the November 17, 2020, issues of YahooFinance and Markets Insider. Other reports included:

“Survey: Shoppers Say Supporting Businesses Important Amid Pandemic,” November 17, 2020, by WKBW News in Buffalo, New York, and other ABC News affiliates across the country.

“77% of PNW shoppers intend to skip in-store shopping on Black Friday, WSU annual report finds,” November 17, 2020, by KHQ News in Spokane and NBC News affiliates in other markets.

“WSU Study: Holiday Shoppers to Change Their Habits,” November 19, 2020, by the Spokane Journal of Business.

“Clark County Merchants Flip Tactics to Avoid Holiday Flop,” November 22, 2020, by the Columbian.

“How You Can Safely Save Local Businesses in Spokane this Holiday Season,” November 22, 2020, by the Spokesman-Review.

“WSU Study Finds Holiday Shopping Likely to be More Online and Local,” November 26, 2020, by Spokane Public Radio.

 

“Expert Advice: Understanding Car Insurance Quotes & How to Compare”

Kunter Gunasti, assistant professor of marketing, was a featured expert in the February, 4, 2021, issue on car insurance in MoneyGeek.com. He was also featured in the February 5, 2021, MoneyGeek.com article, “Expert Advice: Understanding Liability Only Car Insurance.”

“Pacific Northwest Businesses Cautiously Optimistic for the Future”

Chip Hunter, dean of the Carson College of Business, was interviewed by Sean Owsley for a February 18, 2021, broadcast by KHQ-TV, Spokane’s NBC-affiliated station. Hunter spoke about the results of the college’s recent Business in the Northwest Survey.

“Does Getting High Give you Great Business Ideas? Yes and No, New Study Finds”

Benjamin Warnick, assistant professor of entrepreneurship at WSU Vancouver, was featured in a February 4, 2021, story by Dennis Thompson in US News & World Report. In his research, Warnick found people who regularly use cannabis come up with ideas that are more original but less feasible compared to people who do not use cannabis. The story was also featured February 4, 2021 in Health Day, and in a February 11, 2021, story by Ben Adlin, “Starting a Business? Study Finds Marijuana May Help—And Hinder,” in Marijuana Moment.

December 2020 – Research & Popular Press

“No Annual Fee Credit Cards“

Jedidiah Collins, an adjunct faculty member in the Department of Finance and Management Science, was featured in the Nov. 23, 2020 Wallethub expert panel review of no annual fee credit cards, where he said most consumers are not aware of how much they pay in annual fees.

“Tips for Takeout and Delivery in Clark County Amid Pandemic“

Dogan Gursoy’s research on consumer confidence in dining out during the pandemic was featured in an October 23, 2020, article by Rachel Pinsky in The Columbian. Gursoy, a professor in the School of Hospitality Business Management, also offered advice on tipping for carry-out service.

“Pacific Northwest Business Leaders Optimistic Despite COVID“

The Carson College of Business’s report on COVID-19 and the regional economy was featured in the August 18, 2020, issue of Yahoo!Finance and the September 11, 2020, issue of the Idaho Business Journal. Chip Hunter, dean of the Carson College of Business, was quoted on the results of the college’s survey of business leaders across the Pacific Northwest.

The survey was featured by a number of local news outlets, and some of those stories included interviews with Hunter.

KHQ TV reporter Sean Owsley in Spokane did an August 20, 2020, broadcast on the survey. The report was also featured in broadcasts for KIRO 7 News, KOMO Radio, KCYULP Fox News, and KAYU Fox News. Reporter Blake Peterson wrote an Aug. 27, 2020, article for 425Business and the South Sound Business Magazine, “WSU Report Finds Pacific Northwest Businesses Resilient Despite Pandemic.”

Spokesman-Review reporter Amy Edelen wrote a September 23, 2020, article, “WSU Survey Finds Pacific Northwest Business Leaders Remain Optimistic Despite Coronavirus-Related Challenges.”

“Restaurants Automatically Add a Tip to the Bill —
Here is the Reason that is Bad“

Jeff Joireman’s research on tipping was featured in an August 24, 2020, article by John Anderer in The Ladders. Joireman, professor and chair of the Department of Marketing and International Business, discussed why automatic gratuities are unpopular with restaurant customers, particularly when service is good. Customers were frustrated because they couldn’t reward servers, he found.

“Carson Business Solutions at WSU“

Garth Mader talked about Carson Business Solutions, a free consulting service for small businesses offered through the Carson College of Business, on October 21, 2020, with Mike Davis at KGMI Radio in Bellingham. Mader is a clinical assistant professor in the Department of Management, Information Systems, and Entrepreneurship.