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Dividend The official online magazine of the Carson College of Business

A Matter of Trust: Maintaining Investor Confidence After a Product Failure

In the high-stakes world of venture-backed startups, nothing is more crucial than investor trust, especially when facing product development setbacks. New research from WSU's Carson College of Business offers fresh perspectives on how technology-based startup companies can secure funding even when their product development hits roadblocks.

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PhD Corner – Director’s Message – August 2024

Dear friends:

University faculty need to develop an entrepreneurial mindset and skill set to thrive in their careers. While the WSU PhD program does not directly provide entrepreneurial training to its students, their four- to five-year journey forces them to develop and hone their entrepreneurial skills that will be useful in future faculty careers. These skills include enhanced problem-solving abilities, leadership and team collaboration, adaptability and resilience, opportunity recognition and innovation, and networking and resource management.

College graduates entering PhD programs encounter a number of challenges. They must learn to navigate graduate school coursework and research problems with unclear solutions. Tackling these challenges improves their problem-solving skills significantly.

Graduate students typically collaborate on research assignments, frequently leading such endeavors. In their roles as teaching assistants and instructors, they are often solely responsible for delivering course content in an engaging way. As they go, students pick up excellent leadership and team collaboration experiences.

Learning from failure is an important part of students’ PhD journey and will be a part of their professional careers. From difficulties in coursework, to teaching efforts that don’t “click,” to research project restarts, students must remain resilient and adapt for the next try.

The core of research involves identifying “gaps” in the literature, i.e., opportunities to explore unexplained phenomena. Successful researchers find those and follow up with innovative solutions.

Beginning with their first-year cohort and extending to senior students, faculty, and beyond, PhD students build their professional networks from day one. A huge component of that is attending professional conferences and meeting students and faculty from all around the world. These networks become vital as faculty careers blossom.

Some university faculty provide consulting services, and others even start their own successful companies (e.g., Ed Schweitzer III right here in Pullman). But even faculty who focus only on their professor positions essentially have an entrepreneurial job. The most successful professors create truly unique courses and learning experiences for their students. They produce cutting-edge research that pushes the boundaries of knowledge. And they work behind the scenes to improve the educational experience and create extra-curricular opportunities for their students. Faculty have the freedom to shape their work output to follow their priorities and passions. The PhD journey helps them prepare well by developing a plethora of entrepreneurial skills.

Chuck Munson,
PhD Program Director

August 2024 – New Hires

Kirk Berentsen is an administrative assistant for the School of Hospitality and Business Management. He graduated from the University of Idaho in 2018 with a bachelor’s degree in marketing with an emphasis in analytics. During his time at UI, he worked for University Housing as a resident assistant and for Vandals Dining as a marketing intern. After he earned his degree, he spent several years as an analyst in both the food and tech industry. In his spare time, he enjoys playing sports (currently pickleball), baking, or playing bass guitar.

Kacie Deerkop is a facilities coordinator for the Carson College of Business. She was born and raised in Salt Lake City, Utah where she attended the University of Utah to study geoscience. Previously, her work included retail construction management for the outdoor industry. In her spare time, she enjoys snowboarding, puzzles, and a good book.

Kim Harrod is an administrative assistant for the Carson College of Business as well as the School of Engineering. She graduated from WSU Tri-Cities in 2017 with a degree in hospitality. Assisting others and making others happy is a passion of hers. She has been in the hospitality industry for more than 10 years. In her free time, she loves to relax and watch football, basketball, or cooking shows with her son.

Paul Warner joins WSU as executive director of the Center for Entrepreneurship at the Carson College of Business. Most recently, he served as digital marketing and localization manager at Schweitzer Engineering Laboratories, where he oversaw global advertising, digital marketing, localization, and analytics. Starting with his first marketing role at a Silicon Valley startup, he has continuously gained marketing, journalism, and sales experience across several industries. After launching his own business in 2009, he has consulted for clients in government, education, and private industry. He has a bachelor of arts in journalism and a master of science in communications.

Drew Zamora is a director of development within the Office of Development. He holds a bachelor’s degree in criminology and criminal justice from Northern Arizona University, and a master of education in higher and postsecondary education from Arizona State University. Bringing more than 10 years of experience in both higher education and educational technology, Zamora joins WSU following his tenure at the Arizona State University Foundation. Outside of work, he enjoys spending time with family, playing golf, and cooking on his smoker.