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Dividend The official online magazine of the Carson College of Business

December 2023 – New Hires

Seung Kyo (SK) Ahn is an assistant professor in the Department of Accounting. He earned his PhD in accounting from the University of Wisconsin-Madison, a master’s degree in accountancy from the University of Illinois at Urbana-Champaign, and a bachelor’s degree in business administration from Hankuk University of Foreign Studies in South Korea. He also gained five years of professional work experience in the finance and government industry before finishing his PhD. In his free time, he enjoys taking astrophotography, walking his dog, and watching college football games.
Asa Brown is an assistant scholarly professor in the Department of Management, Information Systems, and Entrepreneurship. He teaches entrepreneurial finance and small business strategy courses within the department. A Florida native, Brown relocated to the Palouse in 2016 with his wife, a University of Idaho faculty member. He holds his JD, MS, and BA degrees from Florida State University, where he played collegiate rugby and was selected to the All-Florida team in 2009. He is a licensed, practicing attorney in Washington and Idaho offering startup law, intellectual law, and business and estate planning services. His law experience contributes to his teaching practices and drives the real-world application of ethical business principles. He has two children and is an avid rugby fan.
Tommy Christianson is an academic advisor with the Carson Center for Student Success. He graduated from WSU with a bachelor’s degree in psychology and will be earning his master’s degree in college student services administration from Oregon State University. He’s originally from Cheney, Washington, and has spent time all around Eastern Washington. He spends his free time playing guitar and bass, watching basketball, and spending time with his cat.
Corey Cook is the student engagement coordinator for the Carson Center for Student Success. She previously worked for WSU’s College of Veterinary Medicine, Accounts Payable, and Global Campus. She is currently working on her degree in data analytics. Cook enjoys spending time with her family, fiber arts, and snowshoeing.
Ivan Garcia is an administrative assistant in the Dean’s Office. He previously worked as a program manager for a nonprofit organization and most recently as an administrative assistant for the Toronto District School Board. He earned his associate’s degree at Yakima Valley College. In his free time, he enjoys being outdoors with his kids, hiking, working out at the gym, and playing sports recreationally or competitively.
Joshua Khan is the administrative assistant for the Office of Technology. Originally from Los Angeles, California, he moved to Pullman to attend WSU and earn a degree in business administration in 2018. He has previously worked with WSU’s department of Human Resource Services and the Office of Research. In his free time, he enjoys playing sports, watching movies, playing video games and board games, and spending time with friends.
Youngjin Kwon is an assistant professor in the Department of Management, Information Systems, and Entrepreneurship. He earned his doctorate from Temple University, a master’s degree from the Korea Advanced Institute for Science and Technology, and a bachelor’s degree from Yonsei University, both in South Korea. His research explores the contemporary challenges of discrimination manifested through digital mediums such as social media and online platforms.
Stephen Lee is an assistant professor in the Department of Management, Information Systems, and Entrepreneurship. Prior to joining WSU, he was a postdoc in the Wharton School of Business at the University of Pennsylvania. He earned a PhD in organizational behavior from the University of Washington and a bachelor’s degree in business administration from the University of Michigan. His research focuses on mixed motives involved in social interactions in the workplace, such as workplace gossip, interpersonal helping, and voice.
Lauren Lesmeister is the communications manager for Graduate, Professional, and Online Programs in the college’s marketing and communications unit. She was born and raised in Walla Walla, Washington, and earned a bachelor’s degree in accounting and marketing from Whitworth University. Previously, she worked as a marketing coordinator in the banking industry and most recently as the social media and PR coordinator for WSU Spokane. She enjoys watching sports, cooking, and spending time with her family.
Kay Meyer (’93 Busi. Admin., ’99 MBA) is a scholarly assistant professor in the Department of Management, Information Systems, and Entrepreneurship. She brings more than 30 years of diverse business experience to her role. She’s held various management and leadership roles within the hospitality, technology, agriculture, and financial industries and within start-up and small business environments, nonprofit, mid-size, and Fortune 500 enterprises. She provides insights into successfully navigating strategic approaches, market and stakeholder considerations, cultures, and organizational challenges and change into her classes. Meyer finds purpose in developing people to be their best, developing effective teams to accomplish a greater good, and being a positive influence in her communities, especially the Coug community. She lives on her family farm 15 miles south of Pullman with her husband and two children and loves the outdoors.
Abel Mironchuk (’23) is the new employer connections coordinator for the Carson Center for Student Success. He graduated from WSU with a bachelor’s degree in marketing and a certificate in behavioral business research. He was born and raised in Fife, Washington, to immigrant parents. In his free time, he loves watching and playing sports, as well as spending lots of quality time with his girlfriend and friends. His future career ambitions include working in sports marketing or consumer behavior research.
Drew Moreno is a career consultant in the Carson Center for Student Success. His career in education began in the Department of English and the Writing Center at his alma mater, the University of Idaho. Since then, he’s gained experience in career services and student services in higher education and spent two years teaching fifth and sixth grade in Madrid, Spain. Whether his students are 12 years old or 22, he feels most rewarded when he’s able to help learners connect their education to the world around them. Being a career consultant allows him to do just that, and he looks forward to playing whatever role he can in helping Cougs begin rewarding careers of their own.
Pavan Munaganti (’20) is an assistant professor (career track) in the Department of Marketing and International Business and the new director of the Center for Behavioral Business Research. Pavan graduated with his PhD in marketing from WSU and was previously on faculty at San José State University. His research focuses on human-robot interactions. He is interested in learning how consumers are adapting their behavior in the age of robots and AI.
Jessica Murray (’22) is a scholarly assistant professor and one of the culinary educators in the School of Hospitality Business Management. She earned her PhD in business administration from WSU. Her primary research areas include restaurants, agritourism, food, wine, and memory-dominant logic in the hospitality industry. She also has a master’s degree in food science as well as certificates in both culinary and pastry arts. Murray has worked extensively with the USDA-ARS on food research and has restaurant experience. She is passionate about interdisciplinary projects and student experiential learning.
Long Nguyen is an assistant professor in the Department of Management, Information Systems, and Entrepreneurship. He earned his doctoral degree in management with an information systems concentration at the University of Massachusetts, Amherst. His research focuses on digital platform users’ interactions with computers and AI, users’ motivation, and cognition, especially in the crowdsourcing, and e-commerce contexts. Prior to earning his PhD, he earned a bachelor’s degree in economics with a business administration minor from Colorado State University and Foreign Trade University, Vietnam, then worked in various managerial positions in different areas, including e-commerce, facility management, sales, and consulting.
Emma Pesis is an academic coordinator and advisor on the WSU Everett campus. Originally from California, higher education first led her to Oregon where she earned a bachelor’s degree in environmental science and a master’s degree in educational leadership and policy. She then worked in Washington state and at WSU. She has spent the last decade creating, coordinating, and evaluating educational programs, ranging from young children to adult learners. In her free time, she enjoys board game nights, reading, and gardening.
Nicole Smith joined the Carson College of Business at WSU Vancouver in July as the employer engagement and experiential learning coordinator. She will focus on employer engagement for CCB and the Murrow College of Communication. Smith will coordinate employer and career-connected learning, and support other CCB and Murrow programs, including the Business Growth Mentor and Analysis Program.

PhD Corner – Director’s Message – August 2023

Dear friends:

This summer, my family and I are spending time in Busan, South Korea, enjoying the beautiful Gwangalli Beach and other sites. By the way, if you’re ever there on a Saturday night, the drone show is out of this world!

Speaking of drones, I’m pleased to introduce you to the work of Amirhossein Moadab, a doctoral student studying operations and management science. Our feature article describes his efforts to harness the potential of aerial drones to deliver swift assistance to those in need of humanitarian aid after natural disasters or other crises. He’s no stranger to the devastating impact of natural disasters, having experienced severe earthquakes in his home country of Iran when he was a young boy. Moadab is using his industrial engineering background and WSU training in operations and management science to help save lives. He also has a forthcoming research paper in which he proposes a mathematical model geared at enhancing the supply chain network for COVID-19 PCR diagnostic tests.

Moadab is just one example of how Carson doctoral students develop technology and business insights for social good. Another is the work of operations and management science doctoral student Shirin Shahsavand, who is highlighted in the PhD Corner achievements section. She received third place in the communication and political science category of the GPSA Graduate Research Exposition this past spring. Shahsavand is exploring the fast fashion industry and some retailers’ efforts to provide monetary incentives for customers to return used clothing to stores for recycling rather than sending their clothing to the landfill.

Back in Korea, it feels so safe to walk around Korean cities, day or night, which causes me to ponder the rising homelessness, pervasive drug addiction, and other issues that are impacting cities in our nation and world. It’s time for more of us, collectively, to get involved. With donor support and seed funding, I’m confident Carson doctoral students and faculty possess the talent to develop new models that can not only improve business practices but also impact larger humanitarian efforts such as emergency services, sustainable housing, food security, basic health care, and drug rehabilitation.

If we work together, Washington State University can be the leading source of insights for social good through the study of business and power of community.

Chuck Munson,
PhD Program Director

A Message from Interim Dean Debbie Compeau – August 2023

Dear friends,

I’m excited to contribute my first eDividend message since transitioning to the role of interim dean in July. Our former dean Chip Hunter, who led the Carson College for nearly nine years, has been appointed dean of Temple University’s Fox School of Business in Pennsylvania. We wish Chip well in his new role, and I look forward to building on the foundation he set during his tenure.

In this issue of eDividend, I’m pleased to showcase the many dimensions of innovation in the Carson College of Business. Our students continue to impress us with their innovative ideas and talents. As our recent 2023 Gen Z Spotlight Report shows, making money is not this generation’s sole focus for successful lives and careers; they are eager to do something that gives them a sense of purpose. You’ll see this mentality reflected in our feature highlighting some award-winning concepts our students presented in this year’s Business Plan Competition. Their web platforms and mobile apps improving campus safety, foster care resources, and non-emergency transportation businesses demonstrate a strong commitment toward using technology for social good.

Our feature on undergraduate Felicia Adesope also aligns with this theme. She’s researching how social media and technology correlate to an increase in mass shootings. Her work aims to provide social media and technology companies with best practices to help law enforcement detect threats of mass shootings before attacks occur.

As a college, we continually explore the value of technological innovation in our teaching and research efforts. Our WSU Entrepreneurship Skills and Knowledge Accelerator (WESKA) feature emphasizes the growth of this program designed to help graduate students from nonbusiness disciplines grow their knowledge of core entrepreneurial concepts. Many of their entrepreneurial ideas relate to technology for social good, as you’ll see in the WESKA feature referencing program participants who launched BioNutra, a successful nutrition business in Tanzania.

Our faculty research feature examines how inventors can affect a company’s innovation following a product failure. Amrita Lahiri found that inventors with more collaborative strength and a long tenure within a company are likely to reduce the propensity of drug innovation following failure, whereas those with low tenure increase it. This is but one example of how faculty are creating new knowledge about processes of innovation in organizations.

We remain focused on equipping graduates with marketable skills that bring value to businesses and communities in Washington state and the world. Our feature on alumna Carter (Marks) Wiggins highlights how our quality programming helped her build a career in Napa Valley’s wine industry. Executive MBA alumnus Jason Hostetter’s story illustrates the leadership and innovation he brings to the Pennsylvania’s electric and power industry.

I look forward to working with you to ensure our programs are highly sought after and continue to prepare our students for the increasingly complex and evolving world of business.

Go Cougs!


Debbie Compeau, Interim Dean

Business Plan Competition: Innovation for Social Good

This year’s Business Plan Competition was the largest and most diverse in WSU’s history. Unique teams represented a wide variety of academic majors and programs of study as well as genders, ethnicities, and socio-economic backgrounds. “This growth is building a future workforce from our region that will be prepared to bring innovative solutions for social good,” says Marie Mayes, director, WSU Center for Entrepreneurship.

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Felicia Adesope Stands Against Mass Shootings

Despite the horror of the 2022 Uvalde shooting, Felicia Adesope, a student double majoring in accounting and management information systems, was inspired to investigate links between technology and mass shootings for her WSU McNair Scholar’s project. Her research aims to provide social media and technology companies with best practices for collaborating with law enforcement agencies so threats can be discovered before attacks occur.

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Internship Launches Carter Marks Wiggins’s Wine Career

The summer after her junior year, alumna Carter Marks Wiggins began an internship in Napa Valley with Boyd Family Vineyards, a small, family-owned operation owned by alumnus Stan Boyd. Every day, she learned something new—from working in the winery and experiencing the bottling process—to sitting in on tastings and meeting loyal club members and new guests. The experience launched her career as the wine and hospitality club manager at Boyd Family Vineyards.

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Executive MBA Empowers Jason Hostetter’s Career

Jason Hostetter had already found success in the power and utilities industry when he began considering going back to school for his MBA. As senior vice president of field operations at TRC Companies, he was involved in setting strategy for the organization and tackling tough industry issues. With new technologies, cyber security risks, workforce development issues, and other challenges facing the industry, as well as encouragement from leadership within TRC Companies, it seemed like the right time. He says his WSU EMBA training was a game changer in how he uses data to make decisions.

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