The Business in the Northwest report surveys industry leaders and employees about the region’s business climate. While corporate revenue and profitability appear to be rebounding from the impacts of COVID, business leaders are struggling with labor shortages and reduced production.
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Studying abroad was high on Nicole Dalton’s list of priorities when she transferred to WSU after attending community college. The COVID-19 pandemic initially hampered her plans. But Dalton was able to finish her undergraduate studies with a semester in Switzerland.
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To achieve her full potential at Boeing, Suellen Dos Santos Frank realized she needed a business background to complement her technical expertise. An Executive MBA gave her knowledge and confidence in her leadership skills.
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Melanie Wood has heartfelt advice for other MBA students at Washington State University. “Do the study abroad; you’ll never regret it,” says Wood. “You’ll carry the experience with you forever. It shapes who you are and how you see the world.”
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Demi Deng was managing restaurants and bars in New Zealand when she started following the Carson College of Business’s hospitality research. It eventually led Deng to WSU, where she will graduate with a doctorate in 2023.
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Many Pacific Northwest residents are excited to return to in-store shopping, according to the Carson College’s 5th annual holiday shopping survey. While residents feel more optimistic then they did last year, the COVID-19 pandemic continues to have a tremendous impact on consumer behavior, and perceptions towards safety protocols differ greatly across the region, the survey found.
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A $3.5 million gift from an anonymous donor has established the WSU Carson College of Business Endowed Program for Student Success in Accounting. The program will focus on helping accounting students with communication and leadership skills development, career consulting, and networking opportunities. It will also support operations, recruiting efforts, and employee salaries within the program.
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The Carson College of Business’s professional sales program recently expanded to the Pullman campus, allowing more WSU students to explore sales as a potential career. Students from all majors are welcome in the program, which teaches highly marketable sales skills.
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The Center for Entrepreneurship is helping student athletes navigate new NCAA policies allowing them to monetize their name, image, and likeness. In a one-credit class, students learn about developing their own brand, contracts, digital marketing, and taxes.
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