Around 43% of Consumers Prefer In-store Shopping: WSU survey

Joan Giese’s insights about the 2019 holiday shopping season and the college’s third annual holiday retail survey were quoted in the November 22, 2019, issue of Retail Insight Network and a number of other national and regional publications. Those articles included:

Retailers Ready for Black Friday Rush in Clark County,” November 26, 2019, by the Columbian.

Annual WSU Holiday Shopping Survey Finds Pacific Northwesterners Prefer Brick-and-Mortar Stores,” November 27, 2019, by Pullman Radio.

Spokane-area Shoppers Mirror a Regional Tendency Toward Holiday-Spending Frugality, Research Shows,” November 28, 2019, by the Spokesman-Review.

Despite Challenges, Holiday Season Provides Opportunity for Retailers,” November 29, 2019, by the Yakima Herald Republic.

Giese is a clinical associate professor in the Department of Marketing and International Business.

WSU researcher: Marketing Leads to Vaping

Research by Elizabeth Howlett, professor in the Department of Marketing and International Business, was the focus of a December 24, 2019, story by Scott Jackson, “WSU researcher: Marketing Leads to Vaping,” which appeared in both the Moscow-Pullman Daily News and the Spokesman-Review. Howlett says controlling marketing and messaging will be key in curbing a new tobacco-use epidemic.

Game Changer

Kahlil Philander, assistant professor in the School of Hospitality Business Management, researched Singapore’s “pay to play” gaming strategy aimed at preventing gaming disorders. He suggests the entry fees are more likely to create more harm than benefits, because only the most price sensitive customers will change their visit frequency. Philander’s commentary is included in Muhammad Cohen’s article, “Game Changer,” published in the January 27, 2020, issue of Inside Asian Gaming.

Solving Senior Living’s Staffing Challenge

Nancy Swanger, associate dean and founding director of the Granger Cobb Institute for Senior Living, was quoted in John Stearn’s January 22, 2020, article “Solving Senior Living’s Staffing Challenge” published in 425Business. Stearn’s article discussed how universities are stepping up with programs to meet upcoming demand for managers in the senior-living industry.

Flirting With Your Coworkers is Actually a Good Thing, According to This Study

Research from Leah Sheppard, associate professor in the Department of Management, Information Systems, and Entrepreneurship, was featured in Kyle Schnitzer’s January 31, 2020, article “Flirting with Your Coworkers is Actually a Good Thing, According to This Study,” published in Ladders. Sheppard’s research found that casual flirting is relatively harmless and can even reduce stress and help other issues such as insomnia from workplace injustice. The research received widespread media attention, including:

Office flirting cuts stress, makes co-worker feel powerful,” December 24, 2019, International Business Times.

Flirting at work could help employees feel less stressed, new study suggests,” December 20, 2019, Market Watch.

Flirting with colleagues may reduce workplace stress—study,” December 19, 2019,

Flirting With Coworkers May Reduce Your Office Stress,” December 18, 2019, MSN.

Feeling stressed? Flirt with a coworker! Study finds harmless banter among peers improves your self-image – but has the opposite effect with a superior,” December 16, 2019, Daily Mail.