In the high-stakes world of venture-backed startups, nothing is more crucial than investor trust, especially when facing product development setbacks. New research from WSU's Carson College of Business offers fresh perspectives on how technology-based startup companies can secure funding even when their product development hits roadblocks.
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When marketing professor Julie Nelsen chose to travel to South Korea as part of a faculty development opportunity, she admits her knowledge of the country was limited. However after spending a few short days there, she says the trip inspired new, novel paths of research and helped create new collaborative research opportunities.
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Restaurants can persuade patrons to choose healthier foods by adjusting the font size of numbers attached to nutritional information on menus, according to a study headed by a Washington State University researcher.
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WSU researchers are studying the role of “prolific inventors,” also known as star scientists with a lot of experience and success in creating new products. These people are often seen as experts in their field and can hold influence within their company and in the wider business community. A new paper by Assistant Professor Amrita Lahiri examines how these inventors affect a company’s innovation following a product development failure.
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Even people who tend to think conventionally, such as accountants or insurance adjusters, can be creative, a recent study suggests, if they can look at emotional situations in a different light.
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Hana Johnson, assistant professor of management at Washington State University’s Carson College of Business, researches management issues in the field of workplace psychology. She shares practical advice for managers and supervisors looking to support their employees during stressful and uncertain times.
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Dogan Gursoy, Taco Bell Distinguished Professor in the School of Hospitality Business Management, was named one of the most prolific researchers worldwide in hospitality and tourism.
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Faculty researcher Kathleen Harris co-authored a study revealing that disparities still exist between men and women at public accounting firms in regards to the prestige of clients they serve.
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