Always treating shoppers as prospects rather than customers is a core marketing strategy, according to one of Washington’s largest apple and fresh fruit marketing companies. Chelan Fresh’s marketing director Mac Riggan shared this and other tips with senior marketing undergraduates during his guest lecture “Marketing Health in Today’s World.” » More ...

Over a billion international tourists visit hotels every year, and every interaction affects guests’ experiences. If those experiences meet the guests’ expectations, it’s all good. If not, complaints may literally be heard around the world in an instant, thanks to social media platforms that make it easy for customers to share their reactions with millions of people. » More ...

“Will you exercise this year?” That simple question can be a game-changing technique for people who want to influence their own or others’ behavior, according to a recent study spanning 40 years of research. » More ...

Future finance professionals learned about what it takes to build a rewarding career in the finance industry from a panel of six alumni who shared career experiences and tips for success during the annual Finance Professionals Night networking event. » More ...