“Becoming a Must-See Destination: Building Customer Loyalty“
Christina Chi, associate professor of hospitality business management, shares tips on how the travel industry can build customer loyalty in an article published on May 18, 2019, in Money Inc. In her research, Chi identifies four key components that contribute to customer loyalty: experience, image, value, and motivation.
“WSU Survey: Marijuana the ‘Next Big Thing’ for Pacific Northwest“
Chip Hunter, Carson College dean, discusses what employers and employees think “the next big” thing the Pacific Northwest will be known for, in Anthony Kuipers’s article published in the Moscow-Pullman Daily News. The second annual Business in the Northwest report looks at the business and employment climate in the Pacific Northwest, with results that relate to employment issues across regions and industries. Hunter also shares insights from this report into how companies can build a strong talent pipeline to create a brand that can last for decades in “Low Unemployment, Increased Competition: How Companies can Build their Talent Pipeline,” published on June 11, 2019, in Money Inc.
“Identifying and Developing the Three Types of Entrepreneurial Imaginativeness“
Alex Kier, assistant professor of entrepreneurship, explains three types of entrepreneurial imaginativeness, the role each type plays for successful entreprenuers, and strategies for developing and strengthening those skills in an April 6, 2019, article for Money Inc.
“Before You Offer That Generous Trade-In Incentive, Read This“
Chadwick Miller, assistant professor of marketing and international business, and coauthors discuss their research study analyzing the impact of trade-in incentives on consumer upgrade behavior in the February 22, 2019, issue of American Marketing Association. Concerning car purchases, for example, does the owner of a Toyota Corolla upgrade incrementally to a Camry—or dramatically to a premium vehicle such as a Lexus—and what motivates upgrade decisions? Their findings help manufacturers understand the impact of their trade-in incentive strategies and targeting strategies to better accomplish critical business goals.
“Leveraging Hometown Appeal to Overcome Big Box Retailers“
How can small businesses market themselves to be competitive even against big box retailers?
Ron Pimentel, clinical professor of marketing at WSU Vancouver, shares three ways small businesses can stay competitive and create value for consumers in an article published in the May 3, 2019, issue of the Vancouver Business Journal.
“Planned Paine Field Hotels to Offer Park-and-fly Perks“
Jenni Sandstrom, clinical assistant professor of hospitality business management at WSU Vancouver, speaks to the developing hotel market in Everett due to the newly implemented services of Alaska and United Airlines at Paine Field’s new passenger terminal. The article, written by Janice Podsada on Wednesday, June 3, 2019, is published in the Everett Herald.
“Putting a Price on Women’s Emotional Labour in the Workplace“
Leah Sheppard, assistant professor of management, information systems, and entrepreneurship, is featured in Gwen Morgan’s In the Black article published April 1, 2019. Sheppard comments on the backlash that can occur in the workplace when women violate the behaviors that are expected of them.
Sheppard is featured in several publications for her research investigating the “femme fatale” effect that considers attractive businesswomen less trustworthy and less truthful in the workplace.
“Attractive Businesswomen Considered Less Trustworthy, More Fireable, Researchers Find.” March 27, 2019, KOMO News.
“In Her Words: Pretty Can Hurt Women’s Careers”, April 23, 2019, New York Times.
“Attractive Businesswomen Viewed as Less Trustworthy ‘“Femmes Fatales’” April 11, 2019, Tacoma Daily.
Sheppard was also featured in Harvard Business Review’s May 20, 2019, podcast “When Women Compete.” Drawing from her research, Sheppard explains how stereotyping and gender inequity can shape the way women think about and approach competition at work.
“Next Carson Coug Rolls out Fall 2019“
Tom Tripp, senior associate dean for academic affairs, discusses the rollout of the Next Carson Coug curriculum reform in Jessica Swanson’s article published in the May 17, 2019, issue of the Vancouver Business Journal. Starting in 2019, Carson College undergraduates will be required to participate in cocurricular activities through a new milestone system that provides a menu of activities and tracks involvement.