Despite continued inflation and the rising price of goods, Pacific Northwest shoppers are eager to spend for the holidays—and many plan to spend the same as last year, according to a new report from the Carson College of Business.

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Many Pacific Northwest residents are excited to return to in-store shopping, according to the Carson College’s 5th annual holiday shopping survey. While residents feel more optimistic then they did last year, the COVID-19 pandemic continues to have a tremendous impact on consumer behavior, and perceptions towards safety protocols differ greatly across the region, the survey found.

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The Carson College’s fourth annual Northwest holiday retail shopping survey looks at gift-buying during the pandemic, including trends for Black Friday, Small Business Saturday, Cyber Monday, and in-store and online shopping preferences. » More ...

The Carson College’s third annual “Holiday Shopping Survey” report sheds light on Northwest consumer shopping preferences. » More ...

The Carson College’s annual holiday shopping survey investigates the shopping habits of Pacific Northwest residents, revealing insightful information to benefit retailers’ approaches to Black Friday, Cyber Monday, and more. » More ...