An excellent major for those who want to own or manage wineries, breweries, and beverage purveyors. Learn at one of the nation's top hospitality schools!


Campus Locations

  • Pullman

Your Business Degree Explained

About this Major

Majoring in Wine & Beverage Business Management (WBBM) is an exceptional choice for students eager to lead in the flourishing wine and beverage industry. This program offers a comprehensive education covering wine production, marketing, finance, tourism, and sales. The state of Washington is a top producer with over 1,050 wineries and a vibrant craft beer scene. Students benefit from hands-on learning in one of America’s most dynamic beverage regions.

Choosing this major not only equips you with specialized knowledge but also places you at the heart of a thriving industry, providing ample opportunities for real-world experience and professional growth. Whether your passion lies in wine, craft beer, or other beverages, the WBBM major offers a unique and enriching environment to launch your career. Cheers to your future success!

An excellent major for those who want to own or manage wineries, breweries, and beverage purveyors. Learn at one of the nation's top hospitality schools!


Campus Locations

  • Pullman

Your Business Degree Explained

$106.3 B

U.S. wine market is the largest in the world — at $106.3 billion.

Statista
1,000+

Washington has over 1,050 wineries, 60,000+ acres of wine grapes, and 20 American viticulture areas.

WashingtonWine.org
90%

90% of Washington wineries are small, independent wineries producing under 5,000 cases

WashingtonWine.org

Details about this Major

A major in Wine & Beverage Business Management offers students a unique blend of practical experience and academic excellence. This major is tailored to meet the needs of the premium wine industry, one of the fastest-growing sectors in Washington. Students benefit from WSU’s strong partnerships with local winemakers and the state-of-the-art Ste. Michelle Wine Estates WSU Wine Science Center. The curriculum covers a broad range of topics, including wine production, marketing, finance, and tourism, ensuring graduates are well-prepared for diverse career opportunities. Additionally, the program requires 1,000 hours of industry experience, providing students with invaluable hands-on learning and networking opportunities. This combination of rigorous academics and real-world experience makes it an excellent choice for those passionate about the wine and beverage industry.

The requirements for this major are available on the 2024 WSU Catalog.

Here’s a few exciting classes Wine & Beverage Business majors take:

  • HBM 350 Beverage Management
  • HBM 381 Hospitality Leadership & Organizational Behavior
  • HBM 358 Foodservice Systems & Control
  • HBM 490 Food & Beverage Operational Analysis
  • HBM 493 Food & Beverage Strategies
  • HBM 494 Service Operations Management

Criteria for Receiving Work Credit

  • The position must be within the hospitality industry.
  • The position must be paid.
  • The pre-job placement agreement must be completed and signed by you, your employer, and your faculty coordinator.
  • The job must be one that you held after high school graduation. Hours worked while in high school are not eligible for credit.
  • Internship hours earned in HBM 298 and HBM 498 do not count toward the requirement.

1,000 Work Hours Required for Hospitality Major
400 Work Hours Required for Hospitality Minor

Steps to Receive Credit for Work:

Step 1: Eligible Work Fields
  • Attractions
  • Event Planning
  • Food & Beverage
  • Lodging
  • Transportation
Step 2: Pre-Work Checklist
  • You must file the pre-job placement agreement form (pdf) to receive credit for work hours. The form is also available in the School for Hospitality Business Management office (Todd Hall, Room 342). This agreement ensures that you are working toward meeting the requirement at a qualifying job.
  • File this form before you start your job. If you are already working in, or have completed a job, you still must file a pre-job placement agreement. Complete it yourself. Don’t send the blank form directly to your supervisor. Get signatures on your completed form from three parties: you, your employer, and your faculty coordinator.
  • Return your completed and signed form to the SHBM in person, by mail, or by fax. You can return it by email by scanning the original, signed form, and sending it in pdf format.
Step 3: On The Job
  • Provide copies of your pay stubs to document your work. If your employer provides pay stubs online, you may print them as long as the website from which they were printed is readily identifiable. For instance, the company name and/or logo should be present, and the website URL should be visible in the footer.
  • Document previous work (completed prior to joining the School of Hospitality Business Management) for which you did not save pay stubs, by obtaining copies of your pay stubs from your former employer. If that’s impossible (no fudging—we’ll verify claims of impossibility with your former employer), please visit the SHBM office in Todd 342 to inquire about options.
Step 4: Employer Evaluation
  • When you’ve completed your term of employment with the company, please send your supervisor’s business email to SHBM@wsu.edu. We will reach out to them directly with a survey to evaluate your performance as an employee.
Step 5: Submit Your Forms
  • EMAIL: shbm@wsu.edu
  • In Person: SHBM Office, Todd 342
  • By Mail
    • SHBM – Internship Hours
      PO Box 644736
      Pullman, WA 99164-4736

Learn about the different jobs within the Wine Industry, how to find these jobs, and how to prepare yourself for this vibrant and competitive industry.

Possible Careers

Beverage Manager

$65,310 Median Salary
From O* NET Online

Winery Manager

$87,980 Median Salary
From O* NET Online

Wine Sales Rep.

$100,070 Median Salary
From O* NET Online

Sommelier

$33,530 Median Salary
From O* NET Online

Wine Marketing Specialist

$76,950 Median Salary
From O* NET Online

Tasting Room Manager

$65,310 Median Salary
From O* NET Online

Employers


Get Involved

Sigma Iota

Join this student club for aspiring hospitality industry professionals. Network and learn from industry professionals. Connect with companies with internship and professional work experiences. 

SHBM Ambassadors

Ambassadors assist in promoting the School of Hospitality Business Management (SHBM) to prospective students and their parents, provide departmental tours to campus visitors, assist recruiters and other industry partners while on campus, and provide assistance at various off-campus events, like the Northwest Foodservice Show, and the Washington Lodging Association Annual Convention.

Business Clubs

Being part of a student organization takes you beyond the classroom and offers opportunities for you to learn from guest speakers, gain career connections, and contribute to industry and community service projects. Carson clubs and organizations enrich your college experience and provide important leadership opportunities.

Burtenshaw Lecture Series

Held annually during Hospitality Week, this lecture series brings in industry executives to talk about industry trends and exciting opportunities. The series is open to all students who want to gain insight into the hospitality industry from leading professions.

Hospitality Week

Envision yourself as a hospitality industry professional. Experience an exciting week filled with panels of industry leaders, prominent speakers, and networking events. During this week, hospitality students learn from and network with experts and professionals from all sectors of the hospitality industry.

Fund your Education

Earn While You Learn

Hospitality majors are required to complete 4,000 hours of paid industry work. Hospitality minors are required to complete 2,000 hours. This provides students the chance to gain industry-relevant skills and begin building a professional network for the future. Gain skills and satisfy this requirement by working on-campus at these two SHBM businesses:

Scholarships

The Carson College of Business awards more than $1,000,000 in scholarships each year. Scholarships are available for both new and continuing WSU students. Applications are collected through the WSU General Scholarship Application.