News

While large language models like ChatGPT can do well when choosing multiple-choice answers on financial licensing exams, they falter when dealing with more nuanced tasks.

As interim dean since 2023, Deborah Compeau has provided strong, stable and forward-looking leadership.

Business students in Professor Mario Reyes’s senior-level investment analysis class recently earned the Fred Dickson Memorial Award in a Pacific Northwest pitch competition.

A majority of Americans believe businesses committed to ethical marketing practices are more likely to be successful in the long term, according to a new report by WSU’s Carson College of Business.

The 2024 list recognized the contributions of WSU researchers Dan “Annie” Du, Dogan Gursoy, Kris Kowdley, Yuehe Lin, Nathan McDowell, and Yong Wang.

Gladstone, an associate professor of management and Indigenous scholar, will present at the Native American Workforce Innovation and Opportunity Act event tomorrow at 8:30 a.m.

The WSU Tri‑Cities-based Cougar Tracks program is helping a local organization provide its female employees with the skills they will need to succeed in the workforce.

A $2.3 million U.S. Department of State-funded partnership created a new opportunity last summer for two WSU researchers to share their unique expertise in Armenia.

WSU alumnus Matt Brzostowski will deliver the keynote for the two‑day event beginning today for students interested in connecting with alumni and employers in the space industry.

In the business world, networking over a meal is common and requires some basic skill. To prepare for this scenario in the workforce, Carson College of Business students practice it at events like the annual Women in Business networking luncheon hosted by the Women in Business Club.

New research from Washington State University’s Carson College of Business reveals that disclosing the use of artificial intelligence (AI) in hospitality services may unintentionally lower customer trust. The study shows that in settings where personal interaction is essential—such as hotels and restaurants—transparency about AI integration can negatively influence customer perceptions.

The annual Washington Hospitality Association will host an industry conference in partnership with the WSU Carson College of Business at 12:30 p.m. Thursday, Nov. 7, at the Hilton Motif in Seattle. Participants may register online until Nov. 2 at 5 p.m.

At the Carson College of Business Power Breakfast, featured speaker Rachel Ruggeri described the values that have helped guide her life and leadership as the executive vice president and chief financial officer of Starbucks. In sharp contrast with the sea of dark business suits in the room, the WSU alumna’s light blue dress patterned with vibrant tropical plants and birds was the first clue to her regard for individuality.

A WSU-led experimental study found that women were more inclined to purchase wine that had labels with feminine gender cues.

Lima, a highly successful entrepreneur, philanthropist, and author, will be recognized during the Boeing Apple Cup football game at Lumen Field on Sept. 14.

Ruggeri will share business insights in a fireside chat format with Carson College Interim Dean Debbie Compeau from 8-10 a.m. Thursday, Sept. 12 in Seattle.

Evaluators who want to avoid appearing prejudiced may overcorrect and give women inflated performance feedback, new research indicates — a practice that could ultimately hinder their ability to improve and advance.

The undergraduate degree program is designed to train and prepare students to meet evolving public health needs in Washington, particularly in the state’s underserved and rural regions.

A soon-to be-launched online platform created with support from the Carson College of Business will help guests book agriculture adventures such as farm stays.

It may be possible to turn anxiety into a superpower in some scenarios, a WSU-led study of entrepreneurs indicates.  

A series of three entrepreneurship classes offered at WSU Tri‑Cities is pairing students with industry professionals to develop and launch new ventures in clean energy.

Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

The Carson College of Business Career Amplifier program and Michelle Chapman received an honorable mention from the National Association of Colleges and Employers for their 2024 Career Readiness Award.

When she worked as a hostess, just the simple act of seating people during their special afternoon or evening out at a restaurant brought Carson College of Business alumna Elizabeth Jackson joy and sparked her interest in a hospitality business management career.

An introductory business class during her first semester at WSU helped her learn more about hospitality career options, and she became more excited about a future in hospitality.

In collaboration with Central Washington University and accounting firm KPMG, the Carson College of Business developed the Intern Leadership Summit in Seattle this past spring benefiting more than 30 students from 10 institutions across the state.

Stephen Lee is a people person. As a scholar and researcher, he’s most interested in studying the nuances of workplace behaviors—from cooperative and supportive to gossipy and self-absorbed. For himself, he prefers a collegial work environment, which is what drew him to Carson College’s Department of Management, Information Systems, and Entrepreneurship.

The Business Growth Mentor and Analysis Program capstone experience for WSU Vancouver students has helped more than 375 small businesses and nonprofit organizations since 2011.

Harbour, a career-track associate professor in the Carson College of Business, will officially assume director duties on Aug. 16.

Andrew Perkins is one of many faculty members to integrate new AI technologies into the classroom under the premise that training with them will make students more competitive.

The Carson College of Business released a new report with insights into Americans’ upcoming travel plans, including motivations, budgeting habits, and other considerations.