Carson College News & Research

WSU scholar Joe Gladstone is partnering with the University of Melbourne to advance global research on how Indigenous values shape business leadership, entrepreneurship, and community-focused decision-making.

WSU students partnered with Visit Vancouver to develop real-world tourism strategies, identifying new event opportunities and marketing ideas that highlight the city’s growing potential as a regional destination.

A new Carson College initiative is expanding its presence in the Puget Sound by strengthening ties with alumni, major employers and regional business leaders to boost workforce development and engagement.

A new WSU study challenges the conventional wisdom about avoiding talking politics with colleagues at work, showing that it can sometimes benefit employee well‑being.

A WSU study found ChatGPT frequently gave inconsistent answers when evaluating scientific hypotheses, highlighting limits in current AI reasoning.

Study from WSU and Auburn shows women, the largest group of wine buyers in the U.S., respond to messages promoting women’s ownership in wineries.

AR menus could enhance how restaurants present information about where ingredients are sourced and how the food is produced, a WSU study shows.

From a chance trip to Calgary to the real-life story behind the Disney movie Cool Runnings, WSU MBA alum Chris Stokes reflects on how a leap of faith became one of the Olympics’ most improbable journeys.

A longtime WSU professor and information security scholar, Robert Crossler will guide Carson College’s undergraduate programs and help lead the integration of AI into student learning.

WSU’s Center for Professional Sales is entering a new chapter under Director Patrick Johnson, strengthening hands‑on, industry-connected training that prepares students for business careers.

The recently refreshed certificate has new training modules benefiting anyone connected to or aspiring to work in the senior living industry.

As Carson College of Business advances a new strategic planning process, Leah Sheppard will lead initiatives focused on culture, access, and opportunity across the college.

A longtime leader in hospitality and tourism research, Gursoy has been honored with a prestigious national award recognizing his lasting impact on scholarship and graduate education.

Five programs rank in Top 25 in six separate categories, with two more edging into the Top 40.

Working professionals and employers have a new way to build in‑demand skills as WSU’s Carson College of Business rolls out flexible, fully online certificate programs through Carson Pro.

WSU study finds that people are more likely to express strong emotions on online platforms where they have greater anonymity and autonomy.

WSU students receive hands‑on experience with the science and service of wine and other beverages in preparation for an array of hospitality careers.

A new global ranking places WSU among the world’s top 20 universities for entrepreneurship research productivity.

The inaugural AI@Carson Workshop last month brought together around 60 business students for two days of learning at WSU Pullman’s Spark Academic Innovation Hub.

A WSU team examined SEC-tracked stock trades by company insiders during the pandemic and found they accurately predicted the future course of the market.

WSU has once again been recognized for its academic and research excellence by achieving top placement in the 2025 Shanghai Rankings for hospitality and tourism management.

When the golden bars of an Air Force second lieutenant are pinned on Shay Boyd, it will be the second time the WSU student swears the oath to defend the Constitution.

It can be more persuasive to emphasize an increase in product benefits rather than a reduction in negative qualities, according to new WSU research.

Collin Sower will discuss risk identification while presenting “Quantifying Global Operational Risks at Micron” from 5–6 p.m. Monday, Oct. 13, on the Pullman campus.

A WSU study of the November 2016 financial crisis in India shows that politics drove the decisions of entrepreneurs as much as financial considerations.