Marketing is one of the most popular majors in the Carson College of Business. But, do you actually know what Marketing is and the many different career paths that you can pursue with a Marketing major? This video will give you a glimpse into your options.
A career in Digital Marketing is one of the many specialty areas that Marketing majors can pursue. With a heavy focus on technology and data, this video explains how people working in the field of digital marketing are an important part of every business.
Details about this Major
Are you ready to embark on an exciting journey that combines creativity, strategy, and communication? Majoring in Marketing offers you the opportunity to dive into the dynamic world of consumer behavior and market trends. You’ll learn how to strategically create, communicate, and deliver value to customers through innovative products, services, and experiences. By conducting market research, you’ll gain insights into consumer needs and preferences, allowing you to develop effective sales strategies that stand out in competitive markets.
Marketing is not just about selling products; it’s about understanding people and building relationships. You’ll explore various aspects of marketing, from digital marketing and social media to branding and advertising. This major equips you with versatile skills that are highly sought after in today’s job market, opening doors to diverse career paths in industries such as technology, fashion, entertainment, and more. Join the world of marketing and become a key player in shaping the future of business!
Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing involves sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce.
The requirements displayed in this check sheet are taken from the 2024 WSU Catalog.
Exciting classes you can take include:
- MKTG 368 Marketing Research
- MKTG 349 Professional Sales
- MKTG 407 Consumer Behavior
- MKTG 450 Digital Marketing
- MKTG 461 Product Management
- MKTG 467 Consumer Judgement and Decision-Making
- MKTG 468 Societal Marketing
- MKTG 470 Retail Management
- MKTG 477 Integrated Marketing Communications
- MKTG 478 Sales Management
- MKTG 480 Business to Business Marketing
- Interested in marketing research and consumer behavior? Consider getting the Behavioral Business Research Certificate.
- Learn about the lucrative career opportunities in Professional Sales, and gain the knowledge and expertise to thrive in this profession.
Possible Careers
Marketing Manager
Sales Director
Market Research Analyst
Digital Marketing Strategist
Communications Specialist
Marketing & Promotions Manager
Employers
Get Involved
Marketing Club
Interested in learning more about the field of Marketing? Join the Marketing Club to network and explore career opportunities through company visits, industry speakers and networking with marketing professionals—including WSU alumni—in their workplaces.
Professional Sales Club
Collaborate with others interested in leading change and innovations in businesses. Connect with successful business leaders and alumni in this space and learn from their experiences and expertise.
Business Clubs
Being part of a student organization takes you beyond the classroom and offers opportunities for you to learn from guest speakers, gain career connections, and contribute to industry and community service projects. Carson clubs and organizations enrich your college experience and provide important leadership opportunities.
Marketing Symposium
An annual event bringing on campus marketing professionals from all industries together to discuss marketing challenges, career recommendations, and insight into the profession.
Fund your Education through Scholarships
The Carson College of Business awards more than $1,000,000 in scholarships each year. Scholarships are available for both new and continuing WSU students. Applications are collected through the WSU General Scholarship Application.
For Future Cougs
Lisa Desmarais
Business Admissions Counselor
