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The Crimson Pineapple The Official E-Newsletter of the WSU School of Hospitality Business Management

Wine-focused Fulbright during COVID poses research challenges, opportunities

justin.hope

The COVID-19 pandemic not only put a damper on tourism in the United States, it also challenged Byron Marlowe, Don Smith Distinguished Professor and director of the WSU Tri-Cities Wine and Beverage Business Management program. Initially scheduled to go to Krems, Austria, for a Fulbright experience to study and teach courses pertaining to wine tasting room experiences, Marlowe pivoted to study in Vienna, focusing on digital marketing for wine tourism.

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Alumnus Larry Culver Inducted into School of Hospitality Business Management Hall of Fame

justin.hope

Larry Culver (’64 H&RA), retired hotel owner, developer, and hotel management company president, began his career in food service. He realized if he wanted to grow professionally, he had to become a hotel manager. Choosing that path opened opportunities to develop his leadership potential and apply the skills he learned at WSU. His most transformational experiences evolved from learning how to launch and fund a new business. His distinguished career, contributions to industry, and service to WSU are among the reasons he was inducted into the School of Hospitality Business Management Hall of Fame.

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Dr. Dipra Jha Appointed as SHBM’s New Assistant Director

justin.hope

As the SHBM’s assistant director, Dipra Jha is the main point of contact when students, parents, and industry leaders visit the Pullman campus, and he has an active role in the SHBM’s social media presence. He also teaches courses in hospitality business management and international business. A passionate advocate for experiential learning and international education, Jha aims to develop and lead study abroad programs to destinations in Asia and the Middle East/North Africa region.

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Alexandria Briggs (’20) Helps Seniors Live their Best Lives

justin.hope

Alumna Alexandria Briggs, a lifestyle assistant at Revel Spokane, has always been able to see beyond society’s expectations for seniors. When she heard one of Revel’s residents had achieved a bucket list goal of zip lining, Briggs threw herself into her work, getting to know each resident on a personal level and designing activities to enrich their lives.

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Byron Marlowe Issues Winery Return to Business Guide

justin.hope

Dr. Byron Marlowe’s new return-to-business guide offers best practices guidelines and a checklist for reopening a tasting room based on what has been required and recommended by health departments and the state. It includes recommendations on winery procedures for dine-in service, employee safety and health, cleaning and sanitation, as well as organizational and administrative considerations and personnel illness management guidelines.

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Stonebridge CEO Navin Dimond Gives Hospitality Students Weeklong Immersive Learning Opportunity

justin.hope

Navin Dimond (’85), CEO of Stonebridge Companies, has a history of providing unique learning opportunities for WSU students interested in hospitality business management, marketing, sales and construction management careers. Last fall, Dimond and Executive Chef Jamie Callison teamed to offer hospitality students a transformational week of learning at the Stonebridge corporate office and key properties in Denver.

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Chocolatier Elizabeth Nalbandian Aims to Help Developing Countries Solve Nutritional Problems

justin.hope

While growing up, Elizabeth Nalbandian often helped her mother and grandmother make food for traditions spanning thousands of years. At 12 she learned to make pastries; as a bored 15-year-old, she read recipe books whenever her grammar teacher wasn’t looking. After high school, she became intrigued by the idea of combining food, science, and culture into a career path. How she would up over 6,700 miles from her home in Jerusalem to study hospitality, culinary arts, and food science at WSU is a story as sweet as chocolate.

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