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Washington State University
The Crimson Pineapple The Official E-Newsletter of the WSU School of Hospitality Business Management

Communication, Loyalty, and Professionalism are Top Reasons Why Terra Blanca Hires Cougs

With the help of several Cougs on staff, Terra Blanca is crushing it as a one of the Pacific Northwest’s top destination wineries. “The top skills and attributions we most consistently see in WSU graduates are communication, loyalty, professionalism, and ability to take ownership of their area of expertise,” say owners ReNae and Keith Pilgrim. » More ...

SHBM Hall of Fame Spotlight: Chris Burdett

SHBM Hall of Fame recipient and hotelier Chris Burdett (’90) has over 25 years of experience in the hospitality and franchise industries. He advises hospitality students to “be prepared to think about what it takes to own, operate, build, sell, invest, and manage whatever it is in this industry that you might find interesting—from franchise sales of national hotel brands to the attorneys who specialize in contract negotiations. There are thousands of opportunities in our industry around the world. My dad told me that if I could work in a restaurant, I could go anywhere and live anywhere, and frankly, he was more than right. He sparked an interest in an industry that really can take you anywhere.” » More ...