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The Crimson Pineapple The Official E-Newsletter of the WSU School of Hospitality Business Management

Jack Costa’s Wine and Beverage Career Path Takes Flight

From his first day working at Reustle Prayer Rock Vineyards, Tri-Cities student Jack Costa knew he wanted a career in wine and beverage business management. Additional industry experience and mentoring from Byron Marlowe, director of WSU’s wine and beverage business management program, ensures his program of study is a perfect fit.

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Granger Cobb Institute Appoints Shelly Fritz as First Affiliate Faculty

Shelly Fritz, associate professor of nursing at WSU Vancouver, is the first to be officially appointed to the Granger Cobb Institute for Senior Living as an affiliate faculty member. Her 30-plus years in nursing and expertise with smart home health technologies supports the GCISL’s focus on solving real-life problems in senior living communities.

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Granger Cobb Institute Joins Argentum’s National Senior Living Campaign

Nancy Swanger, founding director of the Granger Cobb Institute for Senior Living, along with her colleagues, were featured in “Senior Living: Communities of Care,” a video highlighting the expertise and dedication of the senior living sector. The video debuted this fall as part of Argentum’s national senior living campaign launched at the Argentum Senior Living Executive Conference and Expo in Phoenix. It highlights the expertise and dedication of the senior living sector and its commitment to providing safety, dignity, and quality of life for the residents they serve. Watch video

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Wine-focused Fulbright during COVID poses research challenges, opportunities

The COVID-19 pandemic not only put a damper on tourism in the United States, it also challenged Byron Marlowe, Don Smith Distinguished Professor and director of the WSU Tri-Cities Wine and Beverage Business Management program. Initially scheduled to go to Krems, Austria, for a Fulbright experience to study and teach courses pertaining to wine tasting room experiences, Marlowe pivoted to study in Vienna, focusing on digital marketing for wine tourism.

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Alumnus Larry Culver Inducted into School of Hospitality Business Management Hall of Fame

Larry Culver (’64 H&RA), retired hotel owner, developer, and hotel management company president, began his career in food service. He realized if he wanted to grow professionally, he had to become a hotel manager. Choosing that path opened opportunities to develop his leadership potential and apply the skills he learned at WSU. His most transformational experiences evolved from learning how to launch and fund a new business. His distinguished career, contributions to industry, and service to WSU are among the reasons he was inducted into the School of Hospitality Business Management Hall of Fame.

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Dr. Dipra Jha Appointed as SHBM’s New Assistant Director

As the SHBM’s assistant director, Dipra Jha is the main point of contact when students, parents, and industry leaders visit the Pullman campus, and he has an active role in the SHBM’s social media presence. He also teaches courses in hospitality business management and international business. A passionate advocate for experiential learning and international education, Jha aims to develop and lead study abroad programs to destinations in Asia and the Middle East/North Africa region.

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Alexandria Briggs (’20) Helps Seniors Live their Best Lives

Alumna Alexandria Briggs, a lifestyle assistant at Revel Spokane, has always been able to see beyond society’s expectations for seniors. When she heard one of Revel’s residents had achieved a bucket list goal of zip lining, Briggs threw herself into her work, getting to know each resident on a personal level and designing activities to enrich their lives.

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