Mission & Strategy

We create insight and opportunity through the study of business and the power of our community, for Washington state and the world.

Shared Vision

We are a globally engaged community, creating an amazing educational experience, developing outstanding business leaders and scholars, and producing impactful research.

Strategic Goals

1: Undergraduate Programs

Our face-to-face undergraduate programs are the first choice for students seeking a business education from a Pacific Northwest university.
Target: 2026

2: Disciplinary Research

We are recognized by our aspirational peers as a regular contributor of rigorous and influential research to academic disciplines. Our top doctoral students earn placements at peer universities and go on to successful research careers.
Target: 2026

3: Research Insights

We are recognized by the business and policy communities of the Pacific Northwest as the leading source of research-based insights and critical thinking about business.
Target: 2026

4: Business Education Across the University

We work in partnership with other WSU colleges to provide premier business education to all WSU students who seek and would benefit from such education as a complement to their primary focus.
Target: 2021

5: Online Programs

Our online business programs are the first choice for working students seeking an affordable, quality online business education from a Pacific Northwest university.
Target: 2026

Values