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The Crimson Pineapple The Official E-Newsletter of the WSU School of Hospitality Business Management

Puget Sound Business Journal Selects Jamie Peha for Women of Influence List

Wine and beverage industry leader Jamie Peha (’78) was honored as one of Puget Sound Business Journal’s 2024 Women of Influence. The title recognizes PNW women for their authority and power to drive change, professional accomplishments, service to community, and service as respected advisors and mentors.

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SHBM Dedicates Conference Room to Jerry Burtenshaw

There’s no mistaking the kindly expression of Jerry Burtenshaw on the newly installed signage in the Department of Hospitality Business Management’s conference room. Family members, faculty, staff, and students of the Carson College of Business gathered in 2024 to celebrate officially naming the space the Jerry Burtenshaw Memorial Conference Room. The naming recognizes Jerry (’56) and Angelina Burtenshaw’s lengthy service to accelerate transformational hospitality education and experiences at WSU.

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Tutta Bella CEO Joe Fugere Inducted into the SHBM Hall of Fame

I support the hospitality program because of its impact over the years,” says Hall of Fame inductee Joe Fugere. “What I really love about the program is the combination of pragmatism, real-world application of experience, and scholastic aptitude wrapped into one. The SHBM leaders and the Carson College of Business administrators are great people with a soul. It really makes a difference.

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First Annual Golf Tournament Plays Out at Echo Falls Golf Club

The WSU School of Hospitality Business Management’s first annual golf tournament was a swinging success with more than 60 participants. “We designed the event as a four-person team scramble to build community among our young alums and give our participating students professional experience with event management and networking with donors,” says Robert Harrington, SHBM director.

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Alumna Jessica Murray Joins Hospitality Faculty

It’s rare when a student who earns four degrees at the same institution stays on to become a faculty member there. But for alumna Jessica Murray, a new scholarly assistant professor in the School of Hospitality Business Management, it made sense. She’s spent the last 11 years at WSU working on her education and career, gaining culinary, research, and teaching experience as she completed multiple degrees in hospitality and food science.

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Lind Olafsdottir Prepares for a Wine Career with WSU/César Ritz Colleges Education

For Icelandic native Lind Olafsdottir, the decision to pursue the WSU/César Ritz Colleges Switzerland joint bachelor’s degree was a natural fit for her long-time interest in food and beverage. She entered the hospitality industry at 17 when she got a job at a restaurant known for its cuisine and beverages. Her five years of experience there aligned perfectly with the César Ritz Colleges recommendation that prospective students work in the hospitality field before entering the program. Then she learned about the WSU/ César Ritz Colleges program. “I didn’t exactly know at that time what I wanted to do in the future, and when this possibility fell into my lap, I asked myself, ‘Why not try it at least?’” Over the three years of her program, Olafsdottir did more than just try. She excelled.

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Andrew Harding’s Knocking Point Wines Hit a Home Run

A little over ten years ago, alumnus Andrew Harding ('05 MBA) and his friend Stephen Amell were road-tripping from Los Angeles to Oakland to watch the Toronto Blue Jays play. After a quick detour to do a little wine tasting, they missed the game to learn more about wine business. Today, they're hitting a home run with Knocking Point Wines, their subscription-based winery. In 2020, the company received more than 130,000 orders and produced and sold nearly 30,000 total cases. While most sales are online, Nocking Point also recently opened a tasting room in downtown Walla Walla.

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Remembering Jerry Burtenshaw

Industry icon Jerry Burtenshaw (’56 H&RA) passed away after a long battle with cancer on Sept. 2, 2021. Along with his family, he leaves behind a massive legacy in the hospitality industry. His list of accomplishments and legacy impacts are long and include founding the Carson College of Business Burtenshaw Distinguished Lecture series and many other projects at Washington State University. He was also a member of WSU’s Hall of Fame and is the namesake of the association’s Hall of Fame recognition, the Burtenshaw Award.

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Celebrating Stacie Hamilton

Passionate. It is a word used by many to describe Stacie Hamilton (’81 Busi. Admin.) when reflecting upon her work in the wine business sector and higher education through her support of WSU Tri-Cities’ wine and business programs. Hamilton recently passed away at the age of 63, but her memory will live on in the form of her many contributions that have set the stage for wine business education in Washington state.

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