The past year has been another exciting one for the School of Hospitality Business Management (SHBM). This edition of Crimson Pineapple highlights a few of the great activities, developments, faculty, students, and alumni connected to SHBM in 2023 and upcoming items in 2024. Recent personnel changes and signature events are helping advance the distinction of the SHBM program. As you browse through this edition, I hope you are inspired by the accomplishments within our school. I encourage you to consider ways you might engage with us to build on our reputation as one of the highest quality hospitality programs in the world.

The past year has been another exciting one for the School of Hospitality Business Management (SHBM). This edition of Crimson Pineapple highlights a few of the great activities, developments, faculty, students, and alumni connected to SHBM in 2023 and upcoming items in 2024. Recent personnel changes and signature events are helping advance the distinction of the SHBM program. As you browse through this edition, I hope you are inspired by the accomplishments within our school. I encourage you to consider ways you might engage with us to build on our reputation as one of the highest quality hospitality programs in the world.

The new year presents a time to reflect and facilitates thoughts on new beginnings. 2022 marks the 90th anniversary of the School of Hospitality Business Management (SHBM). As we enter this year, we will embark on a strategy to assess our future: What do we want to be at our 100th anniversary? What is the future of the hospitality industry? How can our students prepare to take advantage of and contribute to these changes? And, what resources are needed to get there? The last few years have presented many challenges, but we continue to see successes based on the quality of our students, faculty, staff, and industry support, as brought to you in this issue.

2021 marks the 40th anniversary of Jerry and Angelina Burtenshaw’s decision to create professional education opportunities for Carson College hospitality students. Discover the legacy of impact the Burtenshaws’ generosity has made in the Carson College through a distinguished lecture series, career fairs, scholarship, and many years of service on the Hospitality Business Management Advisory Board.