The global wine market represents a growing and interesting context for the study of business, tourism and cultural aspects tied to history, production, branding, tourism experiences, sensory components and international complications. This program addresses these topics of the wine in Chile and Argentina and considers the different stages in the value chain. In order to familiarize the student with the wine market, the program will include visits to traditional and non-traditional wineries, academic talks and visits to entities that participate directly and / or indirectly in the wine market value chain.
Why Chile and Argentina? The importance of both Chile and Argentina wine in the world cannot be overstated. Chile was the first wine exporter from the new world and ranks fourth in world wine exports, surpassed only by the European countries France, Spain and Italy in terms of total exports. The wine in Chile is one of the most important export commodities in Chilean trade contributing 11% of the value of all agricultural and forestry exports in the country. Wine quality in both Chile and Argentina are well-known with unique terroir, production techniques and grapes specific to these new world wine regions. With wine and beverage markets increasingly globalized, it is crucial for students to explore and become familiar with other markets and how these markets are impacted by existing wineries, culture and local markets as potential generators of future business.
While the primary objective of this study abroad program is to The general objective of the program is to familiarize the student with the Chilean and Argentina wine markets. Students will gain understanding of:
- The history and future of Chilean and Argentinian wine.
- How the global market works and the different stages in the value chain from the production of grapes to the commercialization of wine.
- The economic impact that the wine industry generates in the country.
- Current trends of the Chilean wine market and its position in the world market.
Place of study: Santiago, Chile and Mendoza, Argentina
Dates: May 10 – May 29, 2020
Course credit: WSU courses, 6 credits
IBUS 496 HBM 497
Expenses (excluding air, WSU tuition & fees): TBA (+ WSU full time tuition)
Scholarships available?: Yes
Financial aid applies?: Yes
Director: Robert Harrington, email@example.com
Locations courses, and prices are subject to change.
Language and culture
- October 31, 2019 at 4:15pm in Todd 121
- November 19, 2019 at 4:15pm in Todd 121
- Application deadline for the program and scholarships: February 2, 2020
- Carson College of Business Study Abroad Scholarship deadline: January 10, 2020
- Apply online or visit International Programs Global Learning in Bryan 10
Contact Courtney Anne Jackson, firstname.lastname@example.org, Todd Hall 101 B, Appointments can be made at the Carson Center front desk.