At Tutta Bella Pizzeria, owned by Joe Fugere (\u201984), students brainstormed with the company’s marketing manager and creative design director Amy French to develop exciting promotion tactics for the men\u2019s health awareness, campaign, \u201cMovember Movement.\u201d<\/p>\n \u201cVisiting Tutta Bella was a very enjoyable and interactive activity,\u201d said Adriana Tejeda, a recent graduate from Bellevue, Wash. \u201cSome of us came up with an idea to post pictures of willing customers wearing a mustache, then to hashtag and follow them on Instagram or Facebook.\u201d<\/p>\n Tejeda and Scott Fukumae, a senior from Pearl City, Hawaii, said the visit to Portent Inc., a digital marketing agency, was particularly helpful because of its focus on Internet marketing and creative work environment. Tejeda is planning on a career in Internet marketing and said Portent leadership spoke about search engine optimization, pay per click, analytics and coding language skills the company looks for in potential employees.<\/p>\n \u201cI was familiar with most of these skills and terms since they were taught in most of my classes,\u201d Tejeda said.<\/p>\n Fukumae said seeing how Portent inspires employee creativity by providing lounge areas with televisions, motivational paintings and work areas designed to foster idea exchange gave him valuable insights toward landing his dream job as a promotional marketer for the performing arts industry.<\/p>\n \u201cVisiting Seattle to get a better understanding of the marketing culture was truly a one of a kind experience that I couldn\u2019t get at a campus career fair,\u201d he said.<\/p>\n Marinn Young, a marketing and international business senior from Ferndale, Wash., said the industry connections helped her gain insights on her future.<\/p>\n \u201cWhat really surprised me was how much people jump from job to job before really settling into a career,\u201d she said. It reinforced the importance of making sure that what you are doing is the right fit, she said.<\/p>\n Students said the best overall thing about the experience was networking with business professionals, and especially with Coug alumni Don Lionetti (\u201987), Microsoft account manager; Brea Starmer (\u201905), Portent vice president of client development; and Ryan Lockwood (\u201910), AT&T director of knowledge management – Advanced Enterprise Solutions.<\/p>\n![\"Club](\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3488\/2015\/02\/Marketing-Club-Fall-14-Trip-at-ATT2-396x297.jpg\")
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