December 2021 | eDividend | Washington State University

^Dividend _{The official online magazine of the Carson College of Business}

A Message from the Dean – December 2021

December 1, 2021 justin.hope

At the Carson College of Business, our strength comes from the power of our community—not only our faculty, staff, and students, but the 38,000-plus alumni and friends who share our vision for providing a first-class business education and contributing to a diverse and vibrant Pacific Northwest economy. Alumni from around the globe have told me how their time as WSU business students led to lifelong friendships and professional networks. In so many ways, Carson alumni and friends of the college pay these experiences forward. I see the powerful legacy your gifts create.

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Northwest Holiday Retail Survey – 2021

December 1, 2021 justin.hope

Many Pacific Northwest residents are excited to return to in-store shopping, according to the Carson College’s 5th annual holiday shopping survey. While residents feel more optimistic then they did last year, the COVID-19 pandemic continues to have a tremendous impact on consumer behavior, and perceptions towards safety protocols differ greatly across the region, the survey found.

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Gift Endows Program for Student Success in Accounting

December 1, 2021 justin.hope

A $3.5 million gift from an anonymous donor has established the WSU Carson College of Business Endowed Program for Student Success in Accounting. The program will focus on helping accounting students with communication and leadership skills development, career consulting, and networking opportunities. It will also support operations, recruiting efforts, and employee salaries within the program.

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Students Explore Professional Sales Careers as Program Expands to Pullman Campus

December 1, 2021 justin.hope

The Carson College of Business’s professional sales program recently expanded to the Pullman campus, allowing more WSU students to explore sales as a potential career. Students from all majors are welcome in the program, which teaches highly marketable sales skills.

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Class Helps WSU Athletes Explore Name, Image, and Likeness Opportunities

December 1, 2021 justin.hope

The Center for Entrepreneurship is helping student athletes navigate new NCAA policies allowing them to monetize their name, image, and likeness. In a one-credit class, students learn about developing their own brand, contracts, digital marketing, and taxes.

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Triplets Graduate with Triple Majors in Entrepreneurship, Finance, and Management

December 1, 2021 justin.hope

For Kathryn, Kristen, and Michael Saba, three is a powerful denominator. The triplets from Brush Prairie, Washington, graduated in May from WSU Vancouver with triple majors in entrepreneurship, finance, and management, becoming third-generation Cougar alumni.

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Alumnus Mike Seely Reinvents Mint Business With Peppermint Patties

December 1, 2021 justin.hope

Peppermint patties helped keep Mike Seely—a third-generation grower—in business when synthetic flavorings sent mint oil prices tumbling. He credits his MBA from the WSU Carson College of Business for giving him the skills to develop the farm’s value added side.

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Executive MBA Leadership Conference Focuses on Long-Term Success

December 1, 2021 justin.hope

Students learned about business succession planning at the 2021 Executive MBA Conference. After a hiatus on in-person events due to COVID-19, the conference was held in-person in Seattle.

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Preventing Employee Burnout in Stressful and Uncertain Times

December 1, 2021 justin.hope

Hana Johnson, assistant professor of management at Washington State University’s Carson College of Business, researches management issues in the field of workplace psychology. She shares practical advice for managers and supervisors looking to support their employees during stressful and uncertain times.

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Global Accounting Student Learns to Embrace Passion for Art

December 1, 2021 justin.hope

Jenny Trujillo, an accounting major at WSU’s Global Campus, has two sides to her personality—an analytical side with a talent for problem-solving, and an adventurous, creative side with a passion for travel and art. Throughout her life, it seemed like she had to choose one or the other. But her journey to WSU taught her that she could embrace both sides of herself, leading to her paintings being featured in the 2021 issues of WSU’s student-produced art journal, LandEscapes.

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