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Dividend The official online magazine of the Carson College of Business

NomAd feature

Founded by Friedl as a project for the WSU Business Plan Competition, NomAd is a network of digital billboards that are small enough to be carried in specialized backpacks by students across college campuses. Known as NomAd walkers, these human-powered billboards act as online, digitally capable advertisements for companies out in the real, interactive world. » More ...

Thalia DeLeon Feature

When Thalia DeLeon (’17 Mgmt.) was a child growing up in Othello, Washington, surrounded by agriculture, she watched her entrepreneurial father plant seeds of a different sort as he developed several small businesses and dreamed of creating a community event center. As a single father, he impressed upon DeLeon and her older sister the importance of getting an education, and he hoped one or both of them would follow in his footsteps. » More ...

Job Negotiation Workshop Feature

Rarely does the perfect job in the perfect location just fall into the laps of newly minted college graduates. And, for tomorrow’s business leaders, a stellar GPA is not enough. Leadership, communication and negotiating skills, problem solving abilities, and teamwork are equally, if not more important. A freshman survey conducted by the Higher Education Research Institute showed more than 86 percent of college freshmen attend college to get a better job. The Carson Center for Student Success is focused on empowering students to meet this goal. » More ...

Senior Living Momentum Feature

With advances in technology, hospitality and recreation services, and other amenities, today’s senior living communities are becoming much more synonymous with Jimmy Buffet’s “Margaritaville” than Johnny Cash’s “Home of the Blues.” In fact, Buffett is opening a chain of retirement communities inspired by his classic song: a $1 billion collaboration will create 7,000 homes in Daytona Beach, Florida, offering active adults 55 and older unmatched recreation, dining, and night life experiences. » More ...

Patrick Dooley Feature

When the elderly and their families are facing possibly the worst crisis of their lives, Carson College of Business graduates can make a difference by contributing their expertise across many disciplines to any of the nearly 40,000 U.S. senior living communities. » More ...

Stacy Slade Feature

It may be dangerous to anthropomorphize, but the pleasure on Tag’s face is pretty hard to miss as he follows his master, Stacy Slade (’00 Mktg.), around the ring at the prestigious Westminster Dog Show. And the glow emanating from Slade is clear, too, as she leads her handsome and graceful Bernese mountain dog to a Best of Breed win in February this year. » More ...

Research & Popular Press August 2017

Preparing next generation of senior living professionals

Scott Eckstein, clinical assistant professor and senior living executive-in-residence at WSU North Puget Sound at Everett, discusses a growing need for highly-skilled professionals in the area of senior living management and how WSU is preparing students to bridge the workforce gap in his article published in the May 26, 2017, issue of the Vancouver Business Journal.

Hiring Ex-offenders and Moving Beyond Barriers of Stigma

Jerry Goodstein, professor of management, information systems and entrepreneurship at WSU Vancouver, shares insights on hiring ex-offenders in his article published in the July 21, 2017, issues of the Vancouver Business Journal.

Why Restaurants are Still Saying No to GMO

Dogan Gursoy, professor of hospitality business management, was featured in an article by Maggie Hennessy about research supporting findings that more restaurant diners are seeking out and willing to pay more for non-GMO options. The article was published in the January 24, 2017, issue of Food Democracy Now! Hennessy’s article was also featured in the January 2017 issue of QSR.

Sips & Stories Snare Millennial Wine Drinkers

Rhonda Hammond, assistant professor of hospitality business management at WSU Tri-Cities, was featured in Jane Firstenfeld’s article discussing what millennials want out of their wine drinking experiences. The article was published in the March 13, 2017, issue of Wines and Vines. Hammond was also featured in Zach Geballe’s article “What Millennials Want from their Wine” published in the March 15, 2017, issue of Seattle Weekly.

This Summer, Leverage the Art of Strategic Hospitality

Robert Harrington, professor of hospitality business management and wine business management at WSU Tri-Cities, discusses co-creation and other ways hospitality businesses and service providers can elevate their offerings beyond the traditional notions of hospitality in his article published in the June 30, 2017, issue of the Vancouver Business Journal. Harrington also contributed “Harnessing Hospitality to Enhance Guest Services” in the April 13, 2017, issue of the Spokane Business Journal. He was also featured in Adam Worcester’s article “Bellevue Collection Revitalizes the Retail Experience” published in the February 14, 2017, issue of the Puget Sound Business Journal and in Ryan Lambert’s article “Seattle Freeze? Hospitality Expert Says the Region is Better than Most” published in the January 12, 2017, issue of the Puget Sound Business Journal.

Four Tips for Avoiding Social Media Pitfalls

Kim Houser, clinical assistant professor of business law, offers businesses and employees tips for avoiding common social media pitfalls in her article published in the March 17, 2017, issue of the Vancouver Business Journal.

American Education: On the Path to the American Dream

Chip Hunter, dean, discusses how higher education can help make the gift of the American Dream real and attainable to anyone willing to reach for it in his article published in the April edition of Money Inc.

WSU Vancouver to Launch Business Assistance Program

Mistie Josephson, manager of the Business Growth Mentor & Analysis Program at WSU Vancouver, was featured in Chelsea Copenhaver’s article about the Carson College of Business MAP Collective program at WSU Vancouver that helps small businesses accelerate growth. The article was published in the March 31, 2017, issue of the Vancouver Business Journal.

Research Shows Veterans May be Answer to Workforce Gap

K.D. Joshi, professor of management, information systems and entrepreneurship, discusses her research illustrating how STEM fields, such as IT, are ripe with opportunity for veterans to pursue meaningful careers that also align with skills they learned in the military in her article published in the May 12, 2017, issue of the Vancouver Business Journal.

Job Burnout: How Can Managers Help Employees Escape It?

Jenny Kim, professor of hospitality business management, identifies steps managers can take to help reduce burnout rates and subsequent job turnover among employees in her article published in the May issue of Money Inc.

For Budding Entrepreneurs, Make the Business Plan Work for You

Marie Mayes, director of the Center for Entrepreneurial Studies, suggests tools and tips on making a business plan work for budding entrepreneurs and aspiring business owners in her article published in the June issue of Money Inc.

Tips for Finding the Right MBA

Devon Meister (’14 EMBA), a major in the United States Airforce Reserves, contributed a guest article offering several tips on choosing an online graduate program, published in 2017 by Military.com. Meister has served for 13 years in a variety of roles from pilot to meteorologist to project manager. She is currently a pilot for the 53rd Weather Reconnaissance Squadron Hurricane Hunters.

5 Tips for Picking the Right MBA Program

Cheryl Oliver, assistant dean for online and graduate programs, discusses the return on investment for an MBA degree and how to pick the right MBA program to meet goals, budgets, and lifestyles in her article published in the July issue of Money, Inc.

Brand Marketing: Communicating Your Values

Andy Perkins, associate professor of marketing, was featured in Kirstin Kelley’s article discussing the importance of having visible and observable values for effective brand marketing. The article was published in the February 24, 2017, issue of the Vancouver Business Journal.

Three Questions to Ask Yourself Before Turning Your Hobby into a Business

Benjamin Warnick, associate professor of management, information systems, and entrepreneurship, suggests hobbyists ask themselves three questions before attempting to turn a hobby into a business in his article published in the May 3, 2017, issue of Entrepreneur. Warnick also contributed “Blending Work, Play in Hobby Entrepreneurship” to the April 13, 2017, issue of the Spokane Journal of Business and was featured in Anthony Kuipers’ article “When a Hobby Becomes a Business” published in the April 15, 2017, issue of the Moscow-Pullman Daily News.