The non-credit certificate program in Senior Living Management is open to those interested in working in the senior living space. The certificate will benefit students who want to:
- Gain a better understanding of the industry
- Assess how their existing knowledge and skills transfer to the senior living business
- Enhance their ability to advance to the next level within their current organization
Senior Living Management Certificate Information:
The certificate consists of seven modules offered in an online, on-demand format.
The certificate program focuses on the following key areas of the senior living business:
- Financial Management
- Customer Experience, Industry History, Philosophy
- Operations Management
- Resident Care and Services
- Sales and Marketing
- Risk Management and Regulatory Compliance
|$2,250 for entire certificate program
$350 for individual modules
|Anytime (upon launch of each module)|
|Depends on individual effort (it should take 10 to 15 hours, on average, per module).|
To provide core content which allows those interested in the business of senior living to develop skills and knowledge in key aspects of senior living management including financial management, leadership, customer experience, industry history, and philosophy, operations management, resident care and services, sales and marketing, and risk management and regulatory compliance.
Assessment may include quizzes, exams, written work, and other related projects depending on the module.
Students must successfully pass each course. Students are responsible for any expenses incurred or any required textbooks or materials. Course modules can be taken separately and in any order.
|Customer Experience, Industry History, Philosophy||3/1/18|
|Resident Care and Services||5/1/18|
|Sales and Marketing||6/1/18|
|Risk Management and Regulatory Compliance||7/1/18|
Senior Living Business Facts
From a capitalization standpoint, the seniors housing and care market is estimated to be between $250 billion and $270 billion.
More than 20 percent of the 12 million households headed by a person at least 75 years old live in a seniors housing property. The demand for seniors housing and care is driven by a few specific factors, beyond demographics, including a senior’s desire for a simplified, more carefree lifestyle found in independent living communities; the desire for a social environment afforded by a living situation of one’s peers; or the need for the daily personal care services or assistance with activities of daily living offered by assisted living and memory care properties.
Argentum, the nation’s largest senior living association, predicts 1.8 million more employees will be needed in the senior living industry in the next decade. With 10,000 people a day turning 60 years of age, the need for senior living managers is extraordinarily strong.
Scott Eckstein, Clinical Assistant Professor
Senior Living Executive-In-Residence
Scott Eckstein has over 20 years of diverse analysis, development, and operations experience in senior living. He is a partner at Active Living International and a clinical assistant professor and senior living executive in residence at WSU Everett.
Eckstein’s responsibilities include teaching and developing curriculum for undergraduate, graduate, and professional certificate programs in the WSU School of Hospitality Business Management.
Before coming to WSU, he was the director of business development at WellAWARE Systems (now part of Healthsense) and held management positions at Aegis Living, Sunrise Senior Living, ARV Assisted Living (now Atria), Emeritus and Brookdale Senior Living. He has been directly involved in senior living projects in The Americas, Europe, and Asia.