{"id":1547,"date":"2026-01-01T00:00:00","date_gmt":"2026-01-01T08:00:00","guid":{"rendered":"https:\/\/business.wsu.edu\/crimsonpineapple\/?p=1547"},"modified":"2026-01-29T09:42:45","modified_gmt":"2026-01-29T17:42:45","slug":"business-of-aging-certificate-showcases-new-offerings","status":"publish","type":"post","link":"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/business-of-aging-certificate-showcases-new-offerings\/","title":{"rendered":"Business of Aging Certificate Showcases New Offerings"},"content":{"rendered":"
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The Business of Aging Certificate has recently been refreshed with new modules and is open for registration.<\/figcaption><\/figure><\/div>\n\n\n

Washington State University hospitality leaders have partnered with senior-living professionals to ensure the Business of Aging Certificate in the Carson College of Business never gets old.<\/p>\n\n\n\n

The certificate<\/a> has recently been refreshed with new training modules benefiting anyone connected to or aspiring to work in the senior-living industry.<\/p>\n\n\n\n

The certificate is offered by the Granger Cobb Institute for the Business of Aging<\/a> under the umbrella of the college\u2019s lifelong learning initiative, Carson Pro<\/a>. Carson Pro offers noncredit, self-paced learning designed to help professionals build valuable skills that meet the demands of today\u2019s dynamic workplace. <\/p>\n\n\n\n

\u201cThe Business of Aging Certificate serves a wide range of the workforce, such as senior-living operators, marketing and sales workers, vendors, insurers, capital partners, pharmaceutical, and technical companies,\u201d says Nancy Swanger<\/a>, Granger Cobb Institute director. \u201cAnyone who has a tie to senior living needs to be educated about the industry and its clients.\u201d<\/p>\n\n\n\n

As a restaurant owner for 30 years, Swanger knows firsthand about challenges in the hospitality industry and the serious shortage in the current workforce. She says the Business of Aging Certificate can give those seeking a transition from the traditional hospitality sector to the senior-living space a r\u00e9sum\u00e9-building credential to supercharge their career.<\/p>\n\n\n\n

What\u2019s new about the certificate<\/h2>\n\n\n\n

Since the Business of Aging Certificate\u2019s launch in 2017, new modules focusing on asset management, technology, career opportunities, ageism, dining experience, navigating resident loss, and AI in senior living will be offered. The additions complement the certificate\u2019s existing modules focusing on key areas of operations in senior living. Learners have the option of completing the basic certificate comprised of four required modules and four electives, the premium certificate comprised of all the modules, or may pick and choose what best fits their needs. Modules may be purchased individually or packaged.<\/p>\n\n\n\n

All of the existing modules have been reviewed and updated with the help of industry professionals to make them more flexible and scalable.<\/p>\n\n\n\n

\u201cThings change all the time in this industry,\u201d says Darcie Bagott<\/a>, Granger Cobb Institute program specialist who helped create the certificate and manage student participation. \u201cWe rely on industry partners to determine what direction we need to take to serve the workforce.\u201d<\/p>\n\n\n\n

For example, Adam Clark<\/a>, president of Aegis Development and chair of the Granger Cobb Institute\u2019s Innovation Leadership Council, guided a refresh of the asset management and technology modules to include real-world examples. Molly Wolniewicz<\/a>, SHBM adjunct faculty member and senior-living sales consultant, added a senior-living storytelling component to the sales and marketing module along with information on achieving census metrics.<\/p>\n\n\n\n

\u201cThe COVID-19 pandemic disrupted the senior-living census benchmarks, and we are aiming to educate managers about sales and marketing tactics to reclaim a 95% occupancy without compromising rates,\u201d Swanger says.<\/p>\n\n\n\n

The new marketplace and learning platform supporting Carson Pro certificates offers unique features including embedded social media tools, program-level reporting, and branded corporate portals that appeal to both buyers and learners.<\/p>\n\n\n\n

\u201cThe portals allow operators to more easily make an investment in the professional development of their employees,\u201d Swanger says. \u201cPeople can enjoy a streamlined shopping cart experience we weren\u2019t able to offer previously.\u201d<\/p>\n\n\n\n

What\u2019s on the horizon<\/h2>\n\n\n\n

Swanger and Bagott say plans are in the works to add modules as demand increases, and continued collaboration between the institute and industry leaders will be key. Improvements could include the addition of state regulations and basics of hospitality modules, as well as expanded continuing education credits.<\/p>\n\n\n\n

\u201cBeing housed in an accredited college of business and the School of Hospitality Business Management that\u2019s currently ranked No. 2 in the US and No. 5 in the world puts some chops behind the certificate,\u201d Swanger says. \u201cIt elevates the WSU brand and flags the university as a partner in creating a talent pool for a world that\u2019s aging.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Carson College hospitality leaders have partnered with senior-living professionals to ensure the Business of Aging Certificate program never gets old. Offered by the Granger Cobb Institute for the Business of Aging under the umbrella of the college\u2019s Carson Pro noncredit certificate programs, the certificate has recently been revitalized with new training modules and is open for registration.<\/p>\n","protected":false},"author":[561],"featured_media":1590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wsuwp_accessibility_report":null},"categories":[548,539,570],"tags":[],"_links":{"self":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/posts\/1547"}],"collection":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/users\/561"}],"replies":[{"embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/comments?post=1547"}],"version-history":[{"count":13,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/posts\/1547\/revisions"}],"predecessor-version":[{"id":1733,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/posts\/1547\/revisions\/1733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/media\/1590"}],"wp:attachment":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/media?parent=1547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/categories?post=1547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/tags?post=1547"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/author?post=1547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}