{"id":1525,"date":"2026-01-01T00:40:00","date_gmt":"2026-01-01T08:40:00","guid":{"rendered":"https:\/\/business.wsu.edu\/crimsonpineapple\/?p=1525"},"modified":"2026-01-15T10:27:51","modified_gmt":"2026-01-15T18:27:51","slug":"message-director-jan-2026","status":"publish","type":"post","link":"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/message-director-jan-2026\/","title":{"rendered":"Message from Director Jim Harbour \u2013 January 2026"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1124\" height=\"350\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2024\/12\/40025-MessageFromTheDirector-JimHarbour_banner-CrimsonPineapple2025.jpg\" alt=\"Jim Harbour wearing a gray suit with a red tie, standing outdoors in front of a brick building with an arched entrance and greenery in the background.\" class=\"wp-image-977\" srcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2024\/12\/40025-MessageFromTheDirector-JimHarbour_banner-CrimsonPineapple2025.jpg 1124w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2024\/12\/40025-MessageFromTheDirector-JimHarbour_banner-CrimsonPineapple2025-396x123.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2024\/12\/40025-MessageFromTheDirector-JimHarbour_banner-CrimsonPineapple2025-792x247.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2024\/12\/40025-MessageFromTheDirector-JimHarbour_banner-CrimsonPineapple2025-768x239.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2024\/12\/40025-MessageFromTheDirector-JimHarbour_banner-CrimsonPineapple2025-990x308.jpg 990w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><figcaption class=\"wp-element-caption\">Jim Harbour, director, School of Hospitality Business Management. WSU Photo Services<\/figcaption><\/figure><\/div>\n\n\n<p>Dear friends,<\/p>\n\n\n\n<p>Welcome to the 2026 edition of Crimson Pineapple! This edition features exciting examples of growth and engagement for the School of Hospitality Business Management. I am deeply committed to sustaining our reputation as one of the top hospitality programs in the world\u2014recent Shanghai rankings for hospitality and tourism confirm we are No. 2 in the US and No. 5 worldwide. Congratulations are in order for <a href=\"https:\/\/news.wsu.edu\/news\/2025\/12\/01\/wsu-scientists-honored-as-highly-cited-researchers\/#Gursoy\">Professor Dogan Gursoy<\/a> who has again been named to Clarivate\u2019s Highly Cited Researchers list, an annual honor that highlights scientists with widespread influence in their fields.&nbsp;<\/p>\n\n\n\n<p>We\u2019re proud of the innovative programming we\u2019ve developed and modified to meet the needs of an evolving hospitality workforce. I\u2019m happy to report student attendance at our annual open house grew from 60 in 2024 to 200 in 2025, a significant benchmark as we continue to focus intently on building our programs.<\/p>\n\n\n\n<p>Our industry and region are bursting with opportunity for hospitality graduates, and who better to share professional insights than WSU alum Kurt Beecher Dammeier, founder and CEO of Sugar Mountain and creator of the famous Beecher Handmade Cheese? Our <a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/inside-luxury-branding-with-kurt-beecher-dammeier\/\">cover story<\/a> details Dammeier\u2019s Power Breakfast keynote where he shared approaches to creating and executing top-selling brands (along with some samples of delicious Beecher&#8217;s Cheese).<\/p>\n\n\n\n<p>We provide many unique engagement opportunities to prepare our students for the workforce. <a href=\"https:\/\/www.linkedin.com\/in\/dipra-jha\/\">Associate Professor Dipra Jha<\/a> took nine students to the <a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/washington-tourism-conference-educates-aspiring-hoteliers\/\">Washington State Tourism Conference<\/a> in Spokane, and four were selected to attend the Americas Lodging Investment Summit in Los Angeles this month. Students will also participate in the Club Management Association of America Work Conference and Expo in Anaheim in February. WSU Everett <a href=\"https:\/\/www.linkedin.com\/in\/mark-beattie-2754222\/\">Associate Professor Mark Beattie<\/a> recently took students to the Port of Everett, Sand Point Country Club, Seattle Golf Club, and the Everett Golf and Country Club to learn about trade operations and the world of private clubs. WSU Everett also opened Crimson Caf\u00e9, which provides students with jobs and hands-on hospitality experience. I hope you enjoy our <a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/columbia-hospitalitys-john-oppenheimer-keynotes-burtenshaw-lecture\/\">feature on Columbia Hospitality Chairman and Founder John Oppenheimer<\/a>, who shared valuable career insights with our students at the 2025 Burtenshaw Lecture.<\/p>\n\n\n\n<p>Another highlight includes the establishment of the Club Management Association of America student chapter, advised by <a href=\"https:\/\/www.linkedin.com\/in\/jessica-c-murray\/\">Assistant Professor Jessica Murray<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/jessica-c-murray\/\" target=\"_blank\">.<\/a> Murray continues to inspire students and program innovation, as evident in our new <a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/where-science-meets-sip\/\">beverage lab feature<\/a> and the success of <a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/battle-of-the-bubbles-brew-fest\/\">two recent hospitality events<\/a>. &nbsp;<\/p>\n\n\n\n<p>Anyone seeking to gain practical skills and respected qualifications without the time or cost of a full degree may find empowerment through our Wine and Beverage Business Management and Business of Aging certificate programs. The Business of Aging certificate has been recently updated and is open for registration; more details are available in this <a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/business-of-aging-certificate-showcases-new-offerings\/\">feature<\/a>. &nbsp;<\/p>\n\n\n\n<p>SHBM faculty are elevating these two fields, as you\u2019ll discover in our research features. <a href=\"https:\/\/www.linkedin.com\/in\/soobin-seo-b71a0b25\/\">Soobin Seo, associate professor<\/a> at WSU Everett, is exploring how <a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-tasting-room\/\">virtual tasting rooms<\/a> can promote Washington wine, and the Granger Cobb Institute for the Business of Aging is examining <a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-empathy-training\/\">empathy training via virtual reality<\/a> for caretakers of dementia patients.<\/p>\n\n\n\n<p>The SHBM remains rooted in quality, rigor, and transformative experiences that build the skills students need to launch successful careers. We invite you to support our legacy of excellence as well as help us create new learning opportunities that will give our students a competitive edge.<\/p>\n\n\n\n<p>Please <strong>SAVE THE DATE<\/strong> for an upcoming student\/industry mixer on Wednesday, March 25, hosted by the AC Marriott Hotel on the Vancouver Waterfront. At 4 p.m., students can practice interviewing via speed rounds with industry professionals. At 5 p.m., guests will enjoy appetizers and a no-host bar, a brief introduction by AC\u2019s leadership team, and brief student and alumni presentations.<\/p>\n\n\n\n<p>With your help, we will continue to grow, attract, and retain the very best talent to serve the hospitality industry. There are countless ways to participate, and together we will drive the success of our program into the future.<\/p>\n\n\n\n<p><strong>Go Cougs!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"92\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2024\/12\/JimHarbour-Signature_black.png\" alt=\"Black handwritten signature reading \u201cJim Harbour\u201d.\" class=\"wp-image-1006\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/business.wsu.edu\/directory\/jharbour\/\">Jim Harbour<\/a>, Director<br>School of Hospitality Business Management<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the 2026 edition of Crimson Pineapple! This edition features exciting examples of growth and engagement for the School of Hospitality Business Management. I am deeply committed to sustaining our reputation as one of the top hospitality programs in the world\u2014recent Shanghai rankings confirm we are No. 2 in the US and No. 5 worldwide for best hospitality and tourism programs. I am proud of the innovative programming we\u2019ve developed and modified to meet the needs of an evolving hospitality workforce, showcased throughout our features.<\/p>\n","protected":false},"author":[564],"featured_media":1587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[538,570],"tags":[],"_links":{"self":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/posts\/1525"}],"collection":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/users\/564"}],"replies":[{"embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":17,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"predecessor-version":[{"id":1715,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/posts\/1525\/revisions\/1715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/media\/1587"}],"wp:attachment":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/tags?post=1525"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/author?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}